Experience

Creative Faith

• Indonesia
• Graphic Design
• 1 - 100 Employee

• Managing Partner

  • 2018 - Present

  Creative Faith - www.creativefaith.co.id is an integrated creative agency that connects people with the brand. We are specializing in brand strategy, identity systems, and digital management. As a managing partner, the main role is to improve an organization's market position and achieve financial growth. The role defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals, and maintains extensive knowledge of current market conditions. Highlights of the role include: • Prospect and build relationships with new clients, and retention of existing clients. • Present to and consult with senior to top-level management on business trends to develop new services, products, and distribution channels.



PT Kaldu Sari Nabati Indonesia

• Indonesia
• Manufacturing
• 700 & Above Employee

• Brand Manager – International Business Manager | Indonesia - Vietnam

  • 2017 - 2018

  Assigned to Enerlife Pte Ltd, which is the subsidiary of Kaldu Sari Nabati Indonesia, managing the export division. The company has widely expanded its distribution throughout all ASEAN, East Asia, Africa, and America. The role is to manage the sales of the wafer category, the leading category and growth motor in ASEAN countries. Key responsibilities included: • Responsible for country operations in Vietnam and developed strategies for growth. • Overcoming cultural, political, and operational challenges whilst identifying available opportunities. • Synthesized market reports into sales forecasts and target stretch. • Responsible for the implementation of various internal control measures in reporting. • Led the development of new programs and the execution of existing promotional programs.



PT. Garudafood Putra Putri Jaya, Tbk

• Jakarta, Indonesia

• Brand Manager

  • 2009 - 2016

  Strategic responsibilities and achievements included: • Setting up a newer, more strategic brand repositioning, with the revamped target market. • Repositioning included product roadmap, rejuvenated logo and packaging, and uplifting the social media strategies to better reach the consumers. Developed a new TVC. • Managed product listing and distribution in a convenience store, in collaboration with Key Accounts. • LEO brand was awarded The Best Brand Award (company-wide award) in 2012, for the food category, for its outstanding performance in achieving the upper and bottom-line targets.



PT Heinz ABC Indonesia

• United States
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Brand Manager

  • 2006 - 2008

  The ready-to-drink category is the growth driver of the company, with well-known brands like ABC Juice, Mr Jussie, Capucini, and functional drinks (Mung Bean, Soya Drink, and Chrysanthemum tea). Reporting directly to the Marketing Manager, the role was responsible for achieving the agreed short-term objective in sales target, and long-term target in building brand equity. • Developed and formulated the brand marketing strategy for all product categories – defining category trends, the role of the brand, brand objectives, and strategies to achieve the objectives. • Developed creative brief, agreed campaign idea and execution into TVC, radio, print, POS, and outdoor advertising, and activation. • Generated innovations for product category, such as product enhancement with relevant nutrient values to fulfill unmet consumer needs, and extension of variants/flavors/ packaging.



Universal Robina Corporation

• Philippines
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • 2005 - 2006

  Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage from the Philippines. Reporting directly to the Marketing Manager, the role was in charge of building brand equity, through diverse approaches, such as advertising, consumer promo, trade promo, and research. Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage from the Philippines. Reporting directly to the Marketing Manager, the role was in charge of building brand equity, through diverse approaches, such as advertising, consumer promo, trade promo, and research.



Rodamas Group

• Indonesia
• Executive Offices
• 1 - 100 Employee

• Management Trainee - Assistant Business Manager

  • 2002 - 2005

  Assigned to PT. Rodamas Distribution Company; Reporting to the Business Manager, the position of Assistant Business Manager plays a key role in managing cross-functional project teams, and analyzing and tracking data to support the product development. Key responsibilities include: • Monitored sales to ensure target volume, value, growth, and distribution achieved throughout 15 branches in Indonesia (including competitors’ pricings and activities). • Developed sales promotion guidelines from principal to all salesforce.