Experience

Upsiide

• Canada
• Market Research
• 1 - 100 Employee

• Senior Product Designer

  • Feb 2023 - Present

• Product Designer

  • Jul 2021 - Feb 2023

  Upsiide is an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective, and clever way. Because of our unique approach to screening ideas, Upsiide is able to predict the in-market potential of whatever it is you’re testing. Powerful reporting and interactive dashboards mean you’ll be able to make strategic decisions – both big and small – in a flash.Duties• Lead the product team and improve the work process for design and the design system• Maintain an efficient end-to-end process to create new features and work on product improvements in a fast-paced environment• Conduct user research and ideate for new projects that would improve the product and meet users & business needs• Coordinate with different teams, including marketing and QA, for every release to ensure success metrics are being met and our users are up-to-date with the latest releases Show less



Nobul

• Canada
• Real Estate
• 1 - 100 Employee

• Product Designer

  • Dec 2019 - Jul 2021

  • Led the product team in creating responsive designs for new features and product improvements for business and user needs in a collaborative, agile environment. • Executed MVPs that brought in a ~40% increase in conversion rate and ~20% increase in revenue • Conducted user testing and derived data from user research and A/B testing experiments. • Led the product team in creating responsive designs for new features and product improvements for business and user needs in a collaborative, agile environment. • Executed MVPs that brought in a ~40% increase in conversion rate and ~20% increase in revenue • Conducted user testing and derived data from user research and A/B testing experiments.



Justo Real Estate Brokerage

• Canada
• Real Estate
• 1 - 100 Employee

• Web Designer

  • May 2019 - Nov 2019

  • Redesigned the company’s website to have an updated look and help increase website traffic • Created A/B testing material for user research • Designed marketing ads for online and print mediums to improve the company’s brand awareness. • Redesigned the company’s website to have an updated look and help increase website traffic • Created A/B testing material for user research • Designed marketing ads for online and print mediums to improve the company’s brand awareness.