Ruksapong Charastrakool
Senior Digital Media Planner at Reprise Digital- Claim this Profile
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English Professional working proficiency
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Thai Professional working proficiency
Topline Score
Bio
Experience
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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Senior Digital Media Planner
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Apr 2023 - Present
- Conduct digital media planning and recommendation together with the media buying and ad optimization team as well as with clients focusing on digital media and advertising initiatives to have maximum impact based on objectives and requirements..- Maintain media plans including changes, budgeting, execution, solutions, and reporting.- Management of key opinion leaders (KOLs) and influencers.- Key Clients : Financial Services, FMCG, Apparel & Footwear, Automobile
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Digital Media Planning Executive
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Apr 2022 - Apr 2023
- Conduct digital media planning and recommendation together with the media buying and ad optimization team as well as with clients focusing on digital media and advertising initiatives to have maximum impact based on objectives and requirements..- Maintain media plans including changes, budgeting, execution, solutions, and reporting.- Management of key opinion leaders (KOLs) and influencers.- Key Clients : Financial Services, FMCG, Apparel & Footwear, Automobile
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Account Executive
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Nov 2019 - Apr 2022
- Identifying the client's requirements, explaining the creative process, offering solutions, supervising the creative team, supervising the agreed-upon budget, and assisting with implementation.- Key Clients : Financial Services, FMCG, Dairy Product, Industrial Product
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Thai British Security Printing Public Company Limited
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Thailand
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Book and Periodical Publishing
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1 - 100 Employee
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Export Sales Executive
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Oct 2017 - Oct 2019
- Responsible for providing security printing products (such as checkbook, passbook, card) to well-known international banks and non-banks in Lao DPR, Cambodia, and Japan markets. - Responsible in getting requirement, developing and production costing, lead time, and send quotation to clients. - Collaborate with graphic designer and production team to implement a high-quality security product for end-customers that are aligns with clients’ requirement. - Visiting clients in overseas to support, update new products, and monitoring the market situation. - Work closely with partnerships in overseas for targeting new clients, development, and negotiation for entrusting company’s products. Show less
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Planning Intern
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Jan 2017 - Mar 2017
Support in preparing a media report on offline TV ratings and media spending on Pizza Hut's account. Support in preparing a media report on offline TV ratings and media spending on Pizza Hut's account.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Executive Intern
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Jun 2016 - Jul 2016
Support in doing research on audience analysis (Google Analytics) and competitive review on Bangkok Airways (“Share Your Magic Moments” Online Photos Campaign), Nikon, Subway, and Darlie. Support in doing research on audience analysis (Google Analytics) and competitive review on Bangkok Airways (“Share Your Magic Moments” Online Photos Campaign), Nikon, Subway, and Darlie.
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Education
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Dhurakij Pundit University | DPU
Master of Business Administration - MBA, Marketing in Digital Era (MDigi) -
Thammasat University
Bachelor of Journalism and Mass Communication (Media Studies), International Program -
Ramkhamhaeng Advent International School
High School Diploma, Arts Communication