Experience

Illuminera

• China
• Advertising Services
• 1 - 100 Employee

• Senior Analyst

  • Oct 2022 - Present



Roland Berger

• Germany
• Business Consulting and Services
• 700 & Above Employee

• Intern

  • Jan 2021 - Apr 2021



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Spring oop PTA

  • Oct 2020 - Jan 2021



Kantar

• Market Research
• 700 & Above Employee

• Media Researcher intern

  • Jun 2020 - Sep 2020

  WWP group - CICSocial WWP group - CICSocial



Schneider Electric

• France
• Automation Machinery Manufacturing
• 700 & Above Employee

• strategic assistant

  • Feb 2020 - Mar 2020



Edge by Ascential

• United Kingdom
• Software Development
• 100 - 200 Employee

• Data Analyst

  • Jan 2020 - Feb 2020



上海特安纶纤维有限公司

• China
• Chemical Manufacturing

• Strategy Consultant

  • Mar 2019 - Jun 2019

  ●Data Analysis: Improved diversified product lines. Participated in the 2019 China international textile fabrics and accessories expo, conducted random interviews with companies. Extracted and encoded valid primary information from interviewees and brochures. ●Content Operation: Responsible for product promotion, including e-commerce operation and new media content operation. ●Market Research: Analyzed the domestic STP and 4Ps strategies of the company's new products, and conducted quantitative research. Questionnaires were distributed on the Internet, including nominal scale (gender), interval scale (age, income) and sequential scale (product attributes). Cross analysis and Excel linear relationship analysis were used. ●Data Analysis: In order to find a possible way to enter the overseas market, qualitative research was adopted. Firstly, I defined target countries and regions and used PEST analysis. Then, I selected potential companies to cooperate and provide promotion platforms. Show less



成都瑞亨文化传播有限公司

• 中国 四川 成都

• Marketing Assistant

  • Jul 2018 - Sep 2018

  ●Data Analysis: Investigated the company's 4Ps, matched product and service requirements, sorted out business processes, optimized and upgraded the problematic and defective parts, and put forward effective Suggestions for the company's future development. ●Data Analysis: Investigated the company's 4Ps, matched product and service requirements, sorted out business processes, optimized and upgraded the problematic and defective parts, and put forward effective Suggestions for the company's future development.



OKAÏDI

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Assistant

  • Oct 2017 - Dec 2017

  ●Data Analysis: Used Xmind, Excel and other tools to collect, compare and analyze the data of 20 well-known social accounts. From the aspects of content operation, delivery frequency, advertising proportion, etc., combined with the company's business, I deeply analyzed the reasons and logic behind the changes in the data to provide operational decision-making ideas. ●Market Research: Used Excel and field survey to investigate the consumption preference and competitive product selection from more than 100 users,which deepen my industry understanding. Show less