Rui Marcelino
Head of Digital Strategy at Funnyhow Agency- Claim this Profile
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Bio
Ana Domingos
O Rui é um colega competente, pro-activo, bastante empenhado e profissional. Imaginação, dedicação, versatilidade e bom-humor são apenas algumas das características deste colega.
Jose Leite
Rui is a detail-oriented manager who watches the balance sheet like a hawk without losing sight of the strategic objective. he's great on PPC and Web ads.
Pedro Avelar
Online expert, very creative and also very enthusiastic! I'm anxious we start working together on our project.
Ana Domingos
O Rui é um colega competente, pro-activo, bastante empenhado e profissional. Imaginação, dedicação, versatilidade e bom-humor são apenas algumas das características deste colega.
Jose Leite
Rui is a detail-oriented manager who watches the balance sheet like a hawk without losing sight of the strategic objective. he's great on PPC and Web ads.
Pedro Avelar
Online expert, very creative and also very enthusiastic! I'm anxious we start working together on our project.
Ana Domingos
O Rui é um colega competente, pro-activo, bastante empenhado e profissional. Imaginação, dedicação, versatilidade e bom-humor são apenas algumas das características deste colega.
Jose Leite
Rui is a detail-oriented manager who watches the balance sheet like a hawk without losing sight of the strategic objective. he's great on PPC and Web ads.
Pedro Avelar
Online expert, very creative and also very enthusiastic! I'm anxious we start working together on our project.
Ana Domingos
O Rui é um colega competente, pro-activo, bastante empenhado e profissional. Imaginação, dedicação, versatilidade e bom-humor são apenas algumas das características deste colega.
Jose Leite
Rui is a detail-oriented manager who watches the balance sheet like a hawk without losing sight of the strategic objective. he's great on PPC and Web ads.
Pedro Avelar
Online expert, very creative and also very enthusiastic! I'm anxious we start working together on our project.
Credentials
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Blockchain
MIT Sloan School of ManagementDec, 2021- Oct, 2024 -
Search Marketing
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Experience
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Funnyhow Agency
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United States
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Advertising Services
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1 - 100 Employee
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Head of Digital Strategy
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Aug 2021 - Present
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Emma – The Sleep Company
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Germany
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Manufacturing
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700 & Above Employee
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Digital Optimization and Organic Research Project
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Sep 2021 - Dec 2021
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Performance Sales
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United States
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Business Supplies & Equipment
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CEO - Partner
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May 2011 - Aug 2021
Worked side by side with clients like Bank of America, The European Comission, MIT, Abbott, MSD, Santander and other key global brands, optimizing their digital strategy:- Competitive Intelligence - Digital Strategy - Marketing Automation- Integrated Marketing- Digital Advertising- Media Buying - Web Analytics - Search Engine Optimization - Design and Usability- Landing Page Optimization- eCommerce - Social Media Worked side by side with clients like Bank of America, The European Comission, MIT, Abbott, MSD, Santander and other key global brands, optimizing their digital strategy:- Competitive Intelligence - Digital Strategy - Marketing Automation- Integrated Marketing- Digital Advertising- Media Buying - Web Analytics - Search Engine Optimization - Design and Usability- Landing Page Optimization- eCommerce - Social Media
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Gomobbi
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Portugal
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Advertising Services
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CEO - GoMobbi
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Dec 2016 - 2019
Programmatic Mobile Marketing PlatformBuilt to increase App Developers, Content Providers and Online Media Owners profits sky high. Programmatic Mobile Marketing PlatformBuilt to increase App Developers, Content Providers and Online Media Owners profits sky high.
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SeniorMarketing Manager
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Nov 2010 - May 2012
Digital StrategyAffiliation ManagementeMail MarketingPerformance Marketing Marketing Automation Digital StrategyAffiliation ManagementeMail MarketingPerformance Marketing Marketing Automation
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TIMWETECH
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Portugal
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Information Technology & Services
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300 - 400 Employee
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Campaign Manager
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2009 - Feb 2011
Developing and Digita Projects for Leadimg brands in:- EMEA- LATAM- APAC Developing and Digita Projects for Leadimg brands in:- EMEA- LATAM- APAC
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Verlag Dashofer
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Hungary
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Manager
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May 2007 - Jan 2010
- Online and Offline Marketing campaigns; - Implementing SEO and SEM strategies; - Google Adwords campaigns management;- e-Newsletters Department Supervisor; - Online and Offline Marketing campaigns; - Implementing SEO and SEM strategies; - Google Adwords campaigns management;- e-Newsletters Department Supervisor;
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Galilleu
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Brazil
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Retail
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Google Trainer (Search advertising and SEO)
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Feb 2009 - Mar 2009
Teaching Google Adwords (iniciate and advanced) and SEO basics. Teaching Google Adwords (iniciate and advanced) and SEO basics.
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Verlag Dashöfer Portugal
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Portugal
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Manager Jr,
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2007 - 2008
Direct Marketing Digital AdversingeMail Marketing Direct Marketing Digital AdversingeMail Marketing
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Media Planner
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Jul 2004 - May 2006
- Offline Campaigns- Online Campaigns - Offline Campaigns- Online Campaigns
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Columnist Jr.
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Feb 2003 - Jun 2004
Junior Columnist Junior Columnist
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Education
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2013 - 2014
Universidade Católica Portuguesa
Business Management, Business -
2003 - 2007
IADE - Creative University
Licenciatura, Marketing e Publicidade -
2022 -
MIT Sloan School of Management
Digital Optimization, Digital Marketing
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