Rui Li

Marketing Analyst at Red Cube Production Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
  • German Professional working proficiency

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Credentials

  • Google Digital Marketing & E-commerce Certificate
    Coursera
    Jan, 2023
    - Nov, 2024
  • Make the Sale: Build, Launch, and Manage E-commerce Stores
    Coursera
    Jan, 2023
    - Nov, 2024
  • Satisfaction Guaranteed: Develop Customer Loyalty Online
    Coursera
    Jan, 2023
    - Nov, 2024
  • Assess for Success: Marketing Analytics and Measurement
    Coursera
    Dec, 2022
    - Nov, 2024
  • Attract and Engage Customers with Digital Marketing
    Coursera
    Dec, 2022
    - Nov, 2024
  • Foundations of Digital Marketing and E-commerce
    Coursera
    Dec, 2022
    - Nov, 2024
  • From Likes to Leads: Interact with Customers Online
    Coursera
    Dec, 2022
    - Nov, 2024
  • Think Outside the Inbox: Email Marketing
    Coursera
    Dec, 2022
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Google Ads Apps Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Shopping ads Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Hospitality & Tourism Management Certificate
    Florida Atlantic University - College of Business
    Apr, 2020
    - Nov, 2024
  • Facebook Certified Media Buying Professional
    Facebook
    Sep, 2021
    - Nov, 2024

Experience

  • Red Cube Production Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Analyst
      • Nov 2020 - Present

      • Manage key accounts on Amazon, including Enther, OWLTRA, Z Grills, etc. and manage $30,000+ monthly ads budget for different clients e.g. Lockly, Z Grills, OWLTRA, etc. across different ads platforms including Google Ads, Criteo, Amazon Ads, and Facebook; • Conduct marketing research and create branding strategies accordingly, plan multi-channel promotions, and execute advertising on Amazon Ads, Google Ads and affiliate platforms for different clients; • Analyze and improve campaign performance, provide budget allocation suggestions for different clients across multiple platforms; • Create, analyze, and optimize Google Ads, Amazon PPC ads, and Criteo ads for higher ROAS on website purchase conversion; • Optimize product listings for clients across e-commerce platforms e.g. Amazon, Shopify.

  • Trip.com
    • Singapore
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Market Manager
      • Dec 2019 - Nov 2020

      • Developed business and managed accounts with a focus in hospitality industry;• Account manager with New York Hilton Midtown and Conrad New York Downtown; created hotel-targeted development strategy and reached over 100% YOY revenue increase on Trip.com;• Signed new contracts with 50+ hotels; established and maintained 100+ relationships with new and existing partners on Trip.com.

    • Market Executive
      • Aug 2019 - Dec 2019

      • Managed key hotel accounts with a focus in hospitality industry;• Established and maintained 100+ relationships with new and existing partners on Trip.com; • Business development support. Signed new contracts with 50+ hotels.

  • Penn State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Assistant
      • Aug 2017 - May 2019

      • Teaching Assistant for course RPTM 101, RPTM 356, and RPTM 410; • Research Assistant for the study “A study of wellbeing on Shenzhen citizens in China”. • Teaching Assistant for course RPTM 101, RPTM 356, and RPTM 410; • Research Assistant for the study “A study of wellbeing on Shenzhen citizens in China”.

  • University of Wyoming - National Park Service Small Grant Program
    • Grand Teton National Park, WY
    • Research Assistant
      • Jun 2018 - Aug 2018

      • Conducted the project “A qualitative Study on Chinese Tourists in Grand Teton National Park; • Interviewed Chinese tourists & tour guides and helped preserve natural resources and improve Chinese tourists’ experience; • Collected, analyzed, and summarized qualitative data regarding tourists' experience in Grand Teton National Park; • Published "An exploratory study on Chinese tourists’ visitation to a U.S. National Park" (2021). • Conducted the project “A qualitative Study on Chinese Tourists in Grand Teton National Park; • Interviewed Chinese tourists & tour guides and helped preserve natural resources and improve Chinese tourists’ experience; • Collected, analyzed, and summarized qualitative data regarding tourists' experience in Grand Teton National Park; • Published "An exploratory study on Chinese tourists’ visitation to a U.S. National Park" (2021).

  • TUI
    • Germany
    • Travel Arrangements
    • 700 & Above Employee
    • Internship
      • Jan 2017 - Mar 2017

      • Confirmed information for German tourists traveling to China and improved airlines and hotels booking accuracy; • Helped with translation among German, English, and Chinese. • Confirmed information for German tourists traveling to China and improved airlines and hotels booking accuracy; • Helped with translation among German, English, and Chinese.

  • WWF
    • Switzerland
    • Non-profit Organizations
    • 700 & Above Employee
    • Translator
      • Jul 2016 - Sep 2016

      • Conducted English and Chinese translation, and helped review reports. • Collaborated with organizations and helped arrange venues and sign contracts. • Conducted English and Chinese translation, and helped review reports. • Collaborated with organizations and helped arrange venues and sign contracts.

  • People's Daily Online
    • China
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Internship
      • Mar 2016 - Jun 2016

      • Conducted translation between German and Chinese. • Managed and published outgoing posts on Facebook, Twitter and WeChat. • Improved public awareness by applying innovative means (polls and games) to social media posts and increased overall clickthrough rate by 16%. • Conducted translation between German and Chinese. • Managed and published outgoing posts on Facebook, Twitter and WeChat. • Improved public awareness by applying innovative means (polls and games) to social media posts and increased overall clickthrough rate by 16%.

  • Design and Redesign Institute
    • China
    • Education Administration Programs
    • Project Planning Intern
      • Sep 2015 - Dec 2015

      • Developed multiple travel routes for study trips to America and Australia. • Developed multiple travel routes for study trips to America and Australia.

Education

  • Penn State University
    Master of Science - MS, Recreation, Park, and Tourism Management & Human Dimensions of Natural Resources and the Environment
    2017 - 2019
  • Beijing Foreign Studies University
    Bachelor of Arts - BA, German Language and Literature
    2013 - 2017
  • Humboldt University of Berlin
    German Language and Literature, 1.3/5 (full mark: 1, lowest mark: 5)
    2015 - 2015

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