Experience

Takagi Ramen Pte Ltd

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Marketing and Communications Consultant | Brand Ambassador

  • Oct 2021 - Present

  Brand Ambassador for Takagi Ramen, a Singaporean-based restaurant specialising in Japanese tonkotsu ramen, with roots in Hakata-style ramen from Fukuoka, Kyushu, Japan. My image is prominently featured in various campaigns and advertisements for the brand in Singapore. As of November 2022, I was appointed as the Communications Specialist for the brand, after the company CEO recognized my talents in content creation and writing. I now lead the Takagi Ramen team in press releases and media outreach. On 1 Sept 2023, I was promoted to Marketing and Events Consultant | Brand Manager, now adding to my responsibilities the planning and strategising of the company social media calendar, and the conceptualisation of the annual CSR project. Show less



Under Armour

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Brand Ambassador/Professional Athlete

  • Jan 2021 - Present

  As a professional athlete and Global Brand Ambassador with Under Armour, I was signed on as the face of Asia. I starred in the #TheOnlyWayIsThrough Asia brand campaign, which was filmed in Singapore and used across the Asia Pacific region, particularly in Under Armour stores in Beijing and Shanghai. I accomplished several notable achievements, including setting a new 5,000m national record of 14 minutes 44.21 seconds in July 2021, as well as setting new marathon and 10,000m national records in December 2021 and June 2022, respectively. I have also been selected to represent Singapore at the 2023 World Cross Country Championships. In May 2023, I won the 10,000m silver medal at the 2023 SEA Games in a new national record of 31min 10.70sec. It was Singapore's first medal in 40 years. Show less



Otsuka Pharmaceutical Co., Ltd.

• Japan
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Event Consultant | Brand Ambassador - Pocari Sweat

  • Jan 2020 - Present

  I was signed as the Singapore Brand Ambassador for Pocari Sweat, a Japanese sports drink manufactured by Otsuka Pharmaceutical. My responsibilities include representing the brand and raising brand recognition in Singapore. I conceptualised and executed the largest-ever advertisement campaign for Pocari Sweat in Singapore in September 2021, at the Pocari Sweat 2.4km Challenge. I ran 6 laps of a 400m Olympic-sized track in under 7 minutes, a feat never before recorded in Singapore. The campaign achieved a media reach of 7 million, attaining viral status. It was the largest ever media campaign ever achieved by Pocari Sweat. From 2022, I was appointed as an event consultant for the Pocari Sweat 2.4km Challenge. In 2023, the event was embraced by Singapore Athletics as the Pocari Sweat 2.4km National Championships. Show less



StoneX Group Inc.

• United States
• Financial Services
• 700 & Above Employee

• Financial Crime Prevention Intern

  • Jun 2023 - Aug 2023

  8 week summer internship. Primary job responsibilities: Investigate the background of clients and cash movements to determine risk level of business relationships, strategising follow-up actions accordingly. Assess the efficiency of the organisation workflow and propose suggested changes to improve processes and team efficiency. Offered full-time position upon completion of internship. 8 week summer internship. Primary job responsibilities: Investigate the background of clients and cash movements to determine risk level of business relationships, strategising follow-up actions accordingly. Assess the efficiency of the organisation workflow and propose suggested changes to improve processes and team efficiency. Offered full-time position upon completion of internship.



The Smart Local (TSL) Media Group

• Singapore
• Advertising Services
• 1 - 100 Employee

• Business Development

  • Nov 2018 - Dec 2021

  As a Business Development Executive at Singapore's top lifestyle media publisher, TheSmartLocal.com, my work brought in over $1 million in revenue for the company in 3 years. I was responsible for planning and developing new strategies for the company and its sister sites, Eatbook, Zula, and MustShareNews.My role involved generating new business leads and creating media plans and proposals to help drive the growth of the company. I also worked closely with Digital Media, PR, and Advertising Agencies to develop marketing strategies for client campaigns. I collaborated with the Content Strategists, Creative, Video, and Editorial teams to create engaging content and execute successful campaigns for clients. Additionally, I was responsible for managing client accounts to ensure their satisfaction and continued investment in our services. Show less

• Sports Ambassador

  • Nov 2018 - Dec 2020

  Talented and hosted in videos on TheSmartLocal Facebook and Youtube channels as well as for external organisations.



ASICS Corporation

• Sporting Goods Manufacturing
• 700 & Above Employee

• Professional Athlete/Brand Ambassador

  • Apr 2016 - Dec 2020

  As a brand ambassador and professional athlete with ASICS, I was signed on a multi-year contract to represent the brand and help establish it as a powerhouse in the running industry in Southeast Asia. During my tenure, I achieved significant success as a runner, including winning the SEA Games Marathon in 2017, breaking the 23-year-old Singapore marathon national record with a time of 2 hours 23 minutes 42 seconds, breaking the Singapore national record at the half marathon with a time of 1 hour 6 minutes 46 seconds, and winning 3 consecutive Singapore Marathon national championships in 2017, 2018, and 2019. Through these accomplishments and my role as a brand representative, I helped to raise the profile of ASICS in the region, driving both product sales and brand recognition. Show less



Yeo Hiap Seng (Yeo’s)

• Singapore
• Food & Beverages
• 200 - 300 Employee

• Brand Ambassador

  • Jan 2016 - Dec 2018

  Brand Ambassador for Yeo's isotonic drink, H-Two-O. My image was used nationwide for marketing and advertisements, particularly on buses and MRT stations. Brand Ambassador for Yeo's isotonic drink, H-Two-O. My image was used nationwide for marketing and advertisements, particularly on buses and MRT stations.



Sport Singapore

• Singapore
• Spectator Sports
• 500 - 600 Employee

• Executive (Coaching Development|CoachSG)

  • Oct 2016 - Oct 2018

  As a coaching development executive with Sport Singapore, I was responsible for planning, administering and executing programs and initiatives to upscale coaches and the coaching industry in Singapore. My goal was to contribute to the mission of helping Singaporeans live better lives through sport by providing high-quality training and development opportunities for coaches in the country. This included identifying areas of need, developing and delivering training programs, and working closely with other stakeholders to ensure that our efforts were effective and meaningful. Additionally, I was responsible for developing and implementing strategies to increase the uptake of these programs by coaches and other industry professionals, as well as monitoring their progress and assessing their impact. Overall, my role was focused on ensuring that coaches in Singapore had the skills and knowledge they needed to help people of all ages and abilities to lead active, healthy lives through sport. Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Brand Ambassador

  • Jan 2012 - Mar 2016

  Brand Ambassador for Nike Singapore. Represented Singapore in 2 World Half Marathon Championships (2012, 2014) and won the Gold Medal at the 2015 Southeast Asian (SEA) Games. Set Singapore 10,000m (31min 15.95sec, 2014) and half marathon (1hr 7min 21sec, 2015) national records. Brand Ambassador for Nike Singapore. Represented Singapore in 2 World Half Marathon Championships (2012, 2014) and won the Gold Medal at the 2015 Southeast Asian (SEA) Games. Set Singapore 10,000m (31min 15.95sec, 2014) and half marathon (1hr 7min 21sec, 2015) national records.



Sports Conflict Institute (SCI)

• United States
• Spectator Sports

• Marketing Intern

  • Jun 2014 - Sep 2014

  Schedule planning, client outreach, press release writing, information research. Schedule planning, client outreach, press release writing, information research.



Raffles Institution

• Singapore
• Primary and Secondary Education
• 200 - 300 Employee

• Relief Teacher

  • Jan 2012 - Jul 2012

  Taught Physical Education and covered for Civics & Moral Education classes for 13-16 year old students. Taught Physical Education and covered for Civics & Moral Education classes for 13-16 year old students.



Singapore Army

• Singapore
• Armed Forces
• 700 & Above Employee

• Training Specialist

  • Feb 2010 - Dec 2011

  Role & Responsibilities: 🏃 Organised and led training runs and physical training sessions for thousands of soldiers, ensuring optimal fitness levels and readiness. 📊 Administered weekly physical proficiency tests, mandatory for all soldiers. 🏆 Received the Best in Physical Training award during Basic Military Training. Achievements: 🥇 Top Singapore soldier in the Army Half Marathon in 2010 and 2011. 🏆 Won the Singapore Armed Forces cross-country championships at Macritchie Reservoir in 2011. Reservist Duty: 🏃 Acted as a leading member of the Armour formation Army Half Marathon team since 2018. 🥇 Participated in and won the Army Half Marathon in 2018 and 2023. 🏆 Led Armour formation to the team championship in 2018 - a historic first for Armour formation. Show less



Red Sports

• Journalist

  • Jan 2010 - Dec 2011

  Interviewed multiple athletes and coaches and published multiple stories covering the Singapore sports scene. Interviewed multiple athletes and coaches and published multiple stories covering the Singapore sports scene.