Experience

L'ATELIERO

• Germany
• Cosmetics
• 1 - 100 Employee

• Founder

  • Mar 2020 - Present

  Discover a world of fragrances that will awaken sensations of desire. CRAVING FOR IT. Discover a world of fragrances that will awaken sensations of desire. CRAVING FOR IT.



ADA Cosmetics International GmbH

• France
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Global Communications & E-Commerce Director

  • Jun 2019 - Feb 2023

  - Further development of the positioning and communication strategy for the ADA Group and the product portfolio - Conception and implementation of ADA rebranding, CI guidelines, ADA brand books and corporate films - Redesign of all digital assets such as websites, shops, social channels, e-mail marketing and apps - Launch of an internationally successful 360-degree marketing campaign with a focus on dispenser solutions - Optimization of corporate, brand and product PR - B2B/B2C E-Commerce and Marketplace platforms Other Topics: Corporate Brand Management, MarCom Strategy, Digital Market Research and Monitoring, Agency and internal Stakeholder Management, Online Marketing, International Trade Press, Compliance Topics. Show less



Kalfany Süße Werbung GmbH & Co. KG

• Germany
• Food and Beverage Manufacturing

• Chief Marketing Officer

  • Feb 2018 - Mar 2019

  As CMO, responsible for all business units of Kalfany Süße Werbung: Süße Werbung: B2B - Manufacturer of promotional products BärenCompany: B2C/B2B - In-house production of fruit gums, franchise shops and online shop / E-commerce MyEasySweets: B2C - Individualized sweets / E-Commerce Kalfany: B2C/B2B - production of hard candy and international distribution - brands (Pulmoll, Sylter Brisen, Cupper Sports, Kalfany), private label * Responsibility for the strategic positioning and alignment of marketing * Responsibility for product and marketing strategies as well as continuous further development of the international / national portfolio / innovation management * Development and implementation of all marketing activities with focus on digitalization (E-commerce, online marketing, social media) * Planning and development of the communication strategy * Execution and evaluation of markets analyses, competitive analyses as well as business analyses (market shares, net sales, DB's, conversion, fans and followers). * Kalfany: Leading the sales organisation (Germany/Export) for grocery stores and pharmacies * Close coordination with the management, development and sales departments * Professional and disciplinary management of marketing employees * Scheduling, cost and budget control * Close cooperation with marketing service providers * Control of day-to-day business (operational/administrative) Kalfany Süße Werbung GmbH & Co. KG is Europe's largest specialist manufacturer of tinned candies, the market leader for individually printed sweet promotional items and the exclusive manufacturer of Bären Company fruit gums. Show less



Testo SE & Co. KGaA

• Senior Social Media Manager

  • Jul 2016 - Jan 2018

  • Development and implementation of a Global Social Media Strategy for Marketing, Sales, HR and other functions. • Definition of Local Social Media Strategies in 34 country organizations based on the Global Strategy and roll-out of the activities. • Continuous support of the country organizations. • Responisble for developing global social media campaigns, online marketing measures and Marketing Automation. • Responsible for all the dialogues measures, content development and editorial planning. • Responsible for WW Online Monitoring (Blogs, News, Forums, Social Media, Print) Show less



Villeroy & Boch

• Germany
• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Head of Social Media Marketing

  • Jun 2013 - Jun 2016

  * Further development and implementation of the group’s social media strategy in coordination with the business divisions and corporate communications * Integration of social media in the (digital) communications strategy and campaigns to reinforce the brand and to generate leads * Strategy and support for an international rollout in the country subsidiaries * Overall responsibility for dialogue measures and editorial planning of all central social media activities * Further development of the current social media channels to improve interaction with the target groups (B2B / B2C) and identification, preparation and development of the relevant channels and platforms including mobile * Project management KPI development and the corresponding results-oriented activity planning as well as budget, controlling and timing * Social media monitoring and reporting: analysis, reports, interpretation and optimization * Working as a member of and management of national, international and interdisciplinary project teams * Consultation for and training of the business divisions and subsidiaries and HR * Management of the Community Manager and other trainees and interns Example achievements at Villeroy & Boch: Focus Markets: DE, BeNeLux, FR, IT, UK, RU, CN und US B2B/B2C 2013: +264% Increase in Fans (+59k), +866% in Interactions (130k), +737% Increase in Videos Views (178k) 2014: +136% Increase in Fans (+111k), +548% in Interactions (714k), +689% Increase in Videos Views (1.226k) Show less



Bitdefender

• Romania
• Software Development
• 700 & Above Employee

• Global Social Media Manager

  • Aug 2011 - Jun 2013

  My responsibilities as Global Social Media Manager at Bitdefender were:* Defining, Implementation and Monitoring of the overall Social Media Strategy for achieving the objectives.* Development and Implementation of Global Social Media Marketing initiatives and Integrated Marketing Campaigns* Development and management of Global and Local Social Media team members* Strategic partnership and business development* Working with interactive media companies and agencies. * Collaborating with the B2C/B2B marketing and communication departments (Product Marketing manager, Marketing Manager, Online Marketing, Global PR coordinators and Content Coordinators) and making sure that the marketing messages are correctly used in the social media communication and that the campaigns are aligned with the product objectives.Bitdefender is the creator of award-winning, internationally certified Internet Security and Antivirus software. Show less

• Social Media Manager

  • Jan 2010 - Aug 2011

  * Developing Social Media Projects/Campaigns and implementing them at global and local level for different POPs (regions/countries). Consultant of the local PRs on Online Projects, SEO, SEM and Social Media/Web 2.0/New Media projects and E-mail Marketing.* Development and implementation of integrated marketing campaigns* Responsible for all press center on the BitDefender websites.* Trainer for new Social Media employees.* Developing and managing new online marketing projects.* Part of the crisis situation team.* Project Manager MalwareCity.com (re-branding,re-designing,maintaining,SEO,SEM, analyzing the website with specific tools to optimize the website and content for better positioning in Search Engines,creating partnerships with other sites, localizing the website in French, Spanish, Romanian and other languages, Social Media/Web 2.0 tactics)Achievements:- I achieved very high press coverage at big publications with one of my projects, MalwareCity was mentioned as a source on several occasions this year. Some of the publications are TheRegister, Xakep (Russia), Tom's Hardware, V3.co.uk, El Pais, IT News Australia, Help Net Security, CNET, ZDNet, eWeek Europe, PCMagazin, thinQ (UK), IT Espresso (Spain), Die Presse (Germany), Spiegel.de, Heise (Germany), Dark Reading, ComputerBild (Italy). This together with optimization of the site, brought the website to another level.- I had very good results with New Media Projects / campaigns, most of the projects have been implemented on local websites and other online properties. The projects have been started by me and managed through the entire process together with the local Social Media staff and PRs.- Together with the marketing team we created a new face, messaging and concept for a new product based on feedback coming through social channels and forums. This has been seen by the management as innovative and creative. Show less

• Digital Marketing/Social Media Coordinator

  • Jun 2008 - Jan 2010

  * Creating, updating and maintaining parts of the BitDefender websites, blogs and forums. Implementation of Google Analytics on websites and SM projects. SEO, SEM and Webmaster Tools (Google).* Creation and maintenance of accounts on social media sites BitDefender (Twitter, Facebook, Reddit, StumbleUpon, LinkedIn and others) and content websites.* Creation and maintenance of YouTube channels, creating videos. Including product presentation videos.* Finding new online ways and contacts to promote the products (US/RO/DE/WW)* Supporting all marketing activities with Social Media tactics.* Partnerships with different websites to promote the products.* Translation of documents from German into Romanian.* Project Manager for a series of Social Media projects: “Knock Knock” joke campaign (http://edu.bitdefender.com/ ), “Superheroes are so overrated” presentation movie, other video projects (http://www.youtube.com/user/BitDefenderVideos, http://www.youtube.com/user/BitDefenderWorld).* Project Manager for MalwareCity.com* Trainer and co-manager of the activities of a Internship project about Social Media.Achievements:- I launched the Bitdefender Blog called MalwareCity with localizations in few languages like English, Romanian, Spanish and French. The blog was thought as a source for educating consumers but in the same time as a first point where journalists can get the latest information about threats in IT&C. It was an instant success. The blog got to be an example in The New Rules of Marketing and PR by David Meerman Scott.- Good results came out of the new media projects. The projects have increased Brand Awareness and in the same time reached or exceeded the objectives. Besides this, the new media projects have also brought BitDefender new evangelists/fans who now do voluntary work for Bitdefender.- I have grown the presence of the company and the products on social websites, this brought new customers and evangelized some of the current ones. Show less

• Viral Marketing Coordinator

  • Sep 2007 - Jun 2008

  * Supporting on-line response in critical situations.* Developing and implementing viral campaigns* Conducting Online Marketing research studies* Maintaining and promoting the Bitdefender forum.* Finding new online ways to promote the products (US/RO/DE/WW)* Product Support on other forums (Home Users/Corporate)* Project Manager of the BitDefender Security Portal (www.malwarecity.com - Blog, News, Dictionary)* Promoting of the online products and negotiating integration in third party websites. * Promoting the HR Campaigns on Web 2.0/ New Media platforms.* Supporting all Online Marketing campaigns with Social MediaAchievements:- Online PR Critical situations regarding brand and products were fixed by rapid and precise actions through forums and social channels. By this, I managed to keep brand damage down.- By product support on external websites, I changed the opinions of consumers. This has turned them to a positive brand sentiment.- Through my teasing actions before the new BETA launch, I brought a significant number of new beta testers compared to the previous beta launches. This lead to a better product. Show less

• E-marketing Specialist

  • Oct 2006 - Sep 2007

  * Creating, promoting, maintaining the BitDefender Forum (forum.bitdefender.com)* Finding new contacts for online collaboration.* Creating and maintaining an Unofficial Blog.* Product Support on forums (Home Users/Corporate)* Translating documents from German into Romanian* Collecting feedback regarding the products and reporting to PMs* Analyzing the market and reporting.* Creating and maintaining YouTube channels, creating videos.* Planning and coordinating the Anti Software Piracy programAchievements:- The development of an official forum was a instant a success, many users that have spoken up to that moment on other web sites about the Brand have been redirected to the new official forum and became members. That helped BitDefender to have a direct and easy relationship with the customer and future customers. Even a better control over the discussions and a direct way to get feedback about the products were plus points.- The continuous analysis of the market and the BitDefender products had a good influence on the future planning and improvements.- The first blog BitDefender had, was a unofficial one, this was a test for a possible official blog. Because it was a success, we created in 2008 an official blog which is now a big Security Community website being quoted by major publications. Show less