Ruchika Drabla Keshwani

Chief Business Officer at GenieTalk Private Limited
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Location
Indore, IN

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Experience

    • Chief Business Officer
      • Apr 2022 - Present

      Indore, Madhya Pradesh, India In my current role, as the Chief Business Officer at Genietalk.ai, I am leading the team of 50+ members to grow and nurture the business, handling all the facets of the brand like Creative, Business Development, Strategic, Digital, Partnerships, High-end Alliances, Customer Experiences, and more. Managing the relations globally while charting the revenue and growth trajectory, the primary goal is to scale the business exponentially.

    • Business Head
      • Dec 2018 - Apr 2022

      Indore Area, India Developed & Led a team of 40 people in Artificial Intelligence and Marketing/Sales towards a results oriented approach. High-end Partnerships and Alliances done to meet the end goals of business both on SAAS AI products and B2C as well. Planned revenue journeys/cycles to scalable heights with aligning internal product roadmaps vision with competition and market studies. Equipped with conversational AI Tech and Design, development of user stories, SAAS consoles, training of voice bots… Show more Developed & Led a team of 40 people in Artificial Intelligence and Marketing/Sales towards a results oriented approach. High-end Partnerships and Alliances done to meet the end goals of business both on SAAS AI products and B2C as well. Planned revenue journeys/cycles to scalable heights with aligning internal product roadmaps vision with competition and market studies. Equipped with conversational AI Tech and Design, development of user stories, SAAS consoles, training of voice bots, conversational flows. Align the team of inbound marketers with the products goals and expectations both B2B and B2C as well B2B2C. OGenie.app - AI driven Travel Concierge - Planned the roadmap with vision and alliances driven journey. Partnered with Clients like Myntra, Tata Cliq, Phone Pe, MobiKwik, Airtel & more.

    • Education Management
    • Founder
      • Jan 2018 - Present

      Indore, Madhya Pradesh, India Digital Scoula was launched in 2018 with a sole-purpose to transform the lives of people with growth mindset, who are eager to learn and grow in the field of digital marketing irrespective of their age and profession. -After training 1000+ people in this vast and competitive era, we are proud to refer to ourselves as one of Indore's top digital marketing institutes. -To meet the ever growing expectations of digital marketers in the industries, Digital Scoula rightly prepared the… Show more Digital Scoula was launched in 2018 with a sole-purpose to transform the lives of people with growth mindset, who are eager to learn and grow in the field of digital marketing irrespective of their age and profession. -After training 1000+ people in this vast and competitive era, we are proud to refer to ourselves as one of Indore's top digital marketing institutes. -To meet the ever growing expectations of digital marketers in the industries, Digital Scoula rightly prepared the people be it students, or entrepreneurs from the scratch with the updated knowledge, to take on the challenges that the field has to offer, upskill them and make the best use of it. -Digital Scoula responded to the COVID-19’s tough situation like the knight in shining armour. We took the task, and provided the greatest experiential learning possible through their online digital marketing course without any interruption. Show less

    • United States
    • Software Development
    • 100 - 200 Employee
    • Digital Marketing Team Lead
      • Jan 2016 - Apr 2018

      Indore Area, India Team Lead, Digital Marketing and Communications for Connect by eWorkplace Apps and BizPortals 365 under the entire working of BatchMaster Software Pvt. Ltd. And Basecamp Startups Pvt. Ltd. Indore Develop and manage cross-channel digital marketing communications strategies and implementation including marketing collateral, websites, presentations, advertising, videos, and training programs. Closely associated with various high-end communication products by the organization involving the… Show more Team Lead, Digital Marketing and Communications for Connect by eWorkplace Apps and BizPortals 365 under the entire working of BatchMaster Software Pvt. Ltd. And Basecamp Startups Pvt. Ltd. Indore Develop and manage cross-channel digital marketing communications strategies and implementation including marketing collateral, websites, presentations, advertising, videos, and training programs. Closely associated with various high-end communication products by the organization involving the use of latest technologies Share point and Microsoft Office 365 Building various marketing practices for Intranet, Intranet, Internet-based applications, e-Commerce, e-Business, Web 2.0, Enterprise resource planning (ERP), Human resource management systems(HRMS), Customer relationship management (CRM), Supply chain management (SCM), Business Process Management (BPM) Leading 10+ person global project team includes technical content writers, Web, and Graphic Designers, Senior SEO Executives to get the marketing process and results achieved. Actively Involved in the generation of Quality leads and in coordination to the Pre Sales Team for smoother conversion IOT Marketing and Ideas wrt fitness, agriculture, fleet management industries Business Development & Client Communication. Launching various paid marketing campaigns on a maximum of channels Content Writing for Blogs Articles, PR & Infographics etc. Develop SEO and Social Marketing strategy development and implementation. Managing Event Branding activities - India Soft 2016, Gitex Dubai 2016etc. Collaboration with cross-functional teams from Graphic Designers, Sales, Technology & Vendors. Involved in business brand awareness and online reputation building. With a deep involvement of planning budgets (levels of investment) of business in paid marketing campaigns, for a better ROI and to generate more profit for the business. Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Lead- Social Media Marketing and Search Engine Marketing
      • Jan 2012 - Dec 2015

      Indore Area, India Actively involved in leading a team of 35 people including SEO & SMO analyst, developers & designers. Instrumental in Strategizing for web promotions and single handily driving millions of organic traffic &conversions to company websites and indexed billions of web pages in major search engines. Delivered results above and at par with expectations for 60 clients. Expertise included creation of strategies and time estimation and deliverable. Handled Client Communication for clients… Show more Actively involved in leading a team of 35 people including SEO & SMO analyst, developers & designers. Instrumental in Strategizing for web promotions and single handily driving millions of organic traffic &conversions to company websites and indexed billions of web pages in major search engines. Delivered results above and at par with expectations for 60 clients. Expertise included creation of strategies and time estimation and deliverable. Handled Client Communication for clients across world and bridged the gaps between requirements and execution Used various latest tactics of Internet Marketing , Involved the concept of search+social and its impact on all search engines. Show less

    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Dec 2010 - Dec 2011

      Indore Area, India Search Engine Optimization (SEO): Defining a full fledged strategy of the project with a deep study of its audience and industry. Optimizing the projects to get top rankings on Google and other search engines. Preparing Monthly reports using AWR (Advanced Web Ranking) tools. Undergoing the deep analysis of rankings, traffic and engegement through GWB and Google Analytics. Creation of Audit Reports for the entry of new accounts.

Education

  • Institute of Management Studies, Indore
    Master of Business Administration (M.B.A.), E-Commerce/Electronic Commerce
    2010 - 2012

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