Ruby Hoang
Chief Growth Officer at Chợ Tốt- Claim this Profile
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Bio
Lisa Nguyen
Strategic thinker and graceful communicator are the two phrases that came to my mind when I think about Ruby. I had the pleasure of working with Ruby for 6 years at Chotot, where she expertedly filled the role of Marketing Lead, and grew continuously to assume the role of Head of Marketing & Strategy. She played the vital part in building Marketing and Growth strategy to ChoTot to the number 1 position in C2C marketplace in Viet Nam and is always known for her ability to empathize and motivate her team members to strive for ambitious goals. But what impressed me the most was how humble and inquisitive Ruby is: she is always seeking for new opportunities and new challenges to grow herself and bring values to users. Any organization would be lucky to have Ruby in their leadership team!
Shane Hill
Ruby is a deeply passionate and caring Marketing & Communications Manager. She possesses powerful insight and exceptional organisational skills.
Lisa Nguyen
Strategic thinker and graceful communicator are the two phrases that came to my mind when I think about Ruby. I had the pleasure of working with Ruby for 6 years at Chotot, where she expertedly filled the role of Marketing Lead, and grew continuously to assume the role of Head of Marketing & Strategy. She played the vital part in building Marketing and Growth strategy to ChoTot to the number 1 position in C2C marketplace in Viet Nam and is always known for her ability to empathize and motivate her team members to strive for ambitious goals. But what impressed me the most was how humble and inquisitive Ruby is: she is always seeking for new opportunities and new challenges to grow herself and bring values to users. Any organization would be lucky to have Ruby in their leadership team!
Shane Hill
Ruby is a deeply passionate and caring Marketing & Communications Manager. She possesses powerful insight and exceptional organisational skills.
Lisa Nguyen
Strategic thinker and graceful communicator are the two phrases that came to my mind when I think about Ruby. I had the pleasure of working with Ruby for 6 years at Chotot, where she expertedly filled the role of Marketing Lead, and grew continuously to assume the role of Head of Marketing & Strategy. She played the vital part in building Marketing and Growth strategy to ChoTot to the number 1 position in C2C marketplace in Viet Nam and is always known for her ability to empathize and motivate her team members to strive for ambitious goals. But what impressed me the most was how humble and inquisitive Ruby is: she is always seeking for new opportunities and new challenges to grow herself and bring values to users. Any organization would be lucky to have Ruby in their leadership team!
Shane Hill
Ruby is a deeply passionate and caring Marketing & Communications Manager. She possesses powerful insight and exceptional organisational skills.
Lisa Nguyen
Strategic thinker and graceful communicator are the two phrases that came to my mind when I think about Ruby. I had the pleasure of working with Ruby for 6 years at Chotot, where she expertedly filled the role of Marketing Lead, and grew continuously to assume the role of Head of Marketing & Strategy. She played the vital part in building Marketing and Growth strategy to ChoTot to the number 1 position in C2C marketplace in Viet Nam and is always known for her ability to empathize and motivate her team members to strive for ambitious goals. But what impressed me the most was how humble and inquisitive Ruby is: she is always seeking for new opportunities and new challenges to grow herself and bring values to users. Any organization would be lucky to have Ruby in their leadership team!
Shane Hill
Ruby is a deeply passionate and caring Marketing & Communications Manager. She possesses powerful insight and exceptional organisational skills.
Credentials
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Mastering Design Thinking
MIT Sloan Executive EducationJul, 2020- Nov, 2024 -
Competent Communicator
Toastmasters International -
Reforge - Monetisation + Pricing
Reforge -
Reforge - Product Strategy
Reforge -
Reforge - Retention + Engagement
Reforge
Experience
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Chợ Tốt
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Vietnam
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Technology, Information and Internet
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100 - 200 Employee
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Chief Growth Officer
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Feb 2021 - Present
- Plays a key role in pivoting Cho Tot from a horizontal classifieds site to leading verticals in Vietnam market: Used Goods, Autos (www.xe.chotot.com), Property (www.nhatot.com), Blue collar jobs (www.vieclamtot.com) with 10+ million MAUs. With deep verticalisation strategy, Chotot aspires to empower Vietnamese at every stage of their life with reliable, effective and convenient buy and sell platforms. - Directly heads Strategy team, Goods categories team, Marketing team while plays an active management role in transforming Chotot's culture, growing members to the next leaders generation and overseeing Chotot's total revenue growth.
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Head of Growth & Strategy
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Aug 2020 - Feb 2021
- Took ownership of Marketplace Experience, Chotot's Users Growth, Business Strategy planning & Marketing.
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Head Of Marketing
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Jul 2017 - Aug 2020
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Deputy Head of Marketing
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Jul 2016 - Jul 2017
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Marketing Communications Lead
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Apr 2015 - Dec 2016
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Assistant Marketing Lead
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Nov 2014 - Mar 2015
Established in 2012, Chotot is the largest online classified site in Vietnam with 1.2 million daily visits and 1.1 billion monthly page views. Chotot is a subsidiary of 701Search Group - which is owned by Norway's Telenor Group.
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Marketing and Communications Manager
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Jul 2012 - 2014
Skoolbo is a team of educators and developers spanning the globe that is committed to creating accessible learning solutions for both developed and developing countries. The Skoolbo eLearning program is already used by more than 2 million children and teachers from 150 countries. Skoolbo’s headquarters are in Singapore. We have offices in Canberra, London, Los Angeles and New Zealand. For more information, please visit www.skoolbo.com. Skoolbo is a team of educators and developers spanning the globe that is committed to creating accessible learning solutions for both developed and developing countries. The Skoolbo eLearning program is already used by more than 2 million children and teachers from 150 countries. Skoolbo’s headquarters are in Singapore. We have offices in Canberra, London, Los Angeles and New Zealand. For more information, please visit www.skoolbo.com.
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Foreword Communications
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Public Relations and Communications Services
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1 - 100 Employee
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PR Associate
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May 2011 - Jun 2012
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Red Shoe Communications
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Singapore
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Professional Training and Coaching
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1 - 100 Employee
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Part-time PR Executive
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Aug 2010 - May 2011
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PR intern
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May 2010 - Aug 2010
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Account Intern
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May 2009 - Jul 2009
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Education
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2007 - 2011
National University of Singapore
Bachelor of Arts (Honours), Communications & New Media -
2009 - 2010
Uppsala universitet
Media and Communications Studies
Community
