Experience

ORRA Fine Jewellery

• India
• Retail
• 300 - 400 Employee

• Marketing Executive

  • Oct 2022 - Present

  1. Tracking Walk ins & Analysis: · Marketing campaign and dept KRA is to get walkins in store · Ensure we capture each one with accuracy. · Identify the source of walkin (E.g., Press Ad, Hoarding, Social media, Google & Website) · Classify walkins: Scheme, Prospects, Repeat customers, Scheme redemption, Instore event, Others (Couriers, Cleaners etc.) 2. Identify and understanding the right catchments as per our target audience (within 5-20 kms) to know where customers are coming from, from where we need to attract more walkins, and to ensure that our branding is at the right locations. 3. Find the best outdoor branding option for your respective store. Also keep a track on the outdoor sites take by the competitors. 4. Coordinate with the mall Marketing team for in mall branding options & feature 5. Finding and exploring opportunities for possible cross-brand promotions/tie-ups. 6. Ensuring that the store’s marketing collateral, VM, CRM requirements for exhibition/mini exhibition/instore events etc., are fulfilled well in time; Sharing the store requirement in a duly & correctly filled SOP sheet at least 7 working days prior to the event; And checking Basic Hygiene (Date, time, address and contact info, spelling, etc.) on all the creatives before sharing ahead with the store team. 7. All the SOPs (VM, BTL, Digital, CRM, Exhibition, Pinterest) are strictly followed specifically ensure that we adhere to the timelines shared by the HO team. 8. Continuous tracking and sourcing information on competition (BTL activities, VM, Digital Outdoor, In Mall branding, Print Ads, Instore décor, Instore events) 9. Thorough understanding of profile of the walk-ins that we receive every day. Factors to consider – Age, community, insights from observation. 10. Create and maintain a regional marketing calendar mapping the national & regional festivals and special days. 12. To make sure that Tele calling is done at store end on timely manner. Post calling, the sheet needs to be updated. Show less



Aditya Birla Fashion and Retail Ltd.

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• Sr. fashion consultant

  • Jun 2021 - May 2023

  Helped customers locate products and checked storesystem for merchandise at other sites. Engaged with customers to effectively build rapport andlasting relationships. Solved customer challenges by offering relevant productsand services. Organized racks and shelves to maintain store visualappeal, engage customers and promote specificmerchandise. Provided positive first impressions to welcome existing,new and potential customers. Logged reports, expenses, receipts and sales documentsinto digital database. Show less

• Sr. Fashion consultant

  • Jun 2021 - Oct 2022

• Sr. Fashion consultant

  • Jun 2021 - Oct 2022

  Helped customers locate products and checked storesystem for merchandise at other sites. Engaged with customers to effectively build rapport andlasting relationships. Solved customer challenges by offering relevant productsand services. Organized racks and shelves to maintain store visualappeal, engage customers and promote specificmerchandise. Provided positive first impressions to welcome existing,new and potential customers. Logged reports, expenses, receipts and sales documentsinto digital database. Show less

• Sr. Fashion consultant

  • Jun 2021 - Sep 2022

  Helped customers locate products and checked storesystem for merchandise at other sites. Engaged with customers to effectively build rapport andlasting relationships. Solved customer challenges by offering relevant productsand services. Organized racks and shelves to maintain store visualappeal, engage customers and promote specificmerchandise. Provided positive first impressions to welcome existing,new and potential customers. Logged reports, expenses, receipts and sales documentsinto digital database. Show less



Shoppers Stop

• India
• Retail
• 700 & Above Employee

• Personal Assistant

  • Dec 2017 - Oct 2022

• Retail Sales Assistant

  • Dec 2017 - Feb 2020