Experience

Festival of Media

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2020 - Present



Wonderbly

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Content Manager

  • Mar 2019 - Dec 2019

  Responsible for creating and implementing systems to manage and maximise the performance of all content on Wonderbly’s global website. Successfully launched customer journey’s for three children’s publications across four major English speaking markets. Built and liaised with a team of International translators to help bring one of Wonderbly’s bestselling books to market in five languages: Spanish, Dutch, German, Italian and French. Played an integral part in the team that delivered a brand refresh from concepting and workshopping through to launch across over 40 key touch-points on the website.Ran tailored training for new starters and individual departments to explain best practice on how to use the CMS presenting the information in clear, engaging and accessible manner. Improved the Social Media Strategy for both English speaking and International social platforms. Introduced weekly reporting to key stakeholders to present learnings and inform how best to move forward strategically with organic social content. Kept updated on new Prismic developments and tested new features as they were released to assess if they should be rolled out across the organisation.



AKA UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Content and Social Executive

  • Sep 2017 - Sep 2018

  Responsible for the development and implementation of social media strategies across a broad range of international arts and entertainment clients. Creating engaging and insightful content calendars for a wide breath of West End shows. Community management across all platforms ensuring that all queries were responded to promptly and in a manner that was in keeping with the tone of the production. Gathering digital content and providing live social media coverage at rehearsals, launch events and press nights. Planning and implementing paid social advertising campaigns. Creating ads using Facebook Ads Manager, A/B testing and optimising advertising to ensure that the client’s KPIs were achieved. Providing detailed post campaign analysis to ensure that all learnings could be applied to improve future content.Reported weekly on digital trends and how these could best applied to overall marketing strategy.



RADA Business

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2016 - Feb 2017

  Devised and implemented two bespoke Digital Marketing campaigns to launch two new RADA in Business courses: Confidence and Presence and Impact and Influence Integrated a successful PR strategy around International Women’s Day that echoed the redefined brand identity.Composed and coordinated the monthly RIB newsletter and the Women’s Network bulletin using Campaign Monitor. Using analytics reported on the RIB communications to key stake holders and improved them based on the results



Rambert Dance Company

• Press and Marketing Assistant

  • Jan 2014 - Jul 2016

  Assisting in the execution and devising of Rambert’s extensive Media and Marketing campaigns. Coordinating, strategizing and managing all social media platforms. Generating a diverse content plan and thinking of innovative ways to engage with and increase our followers and readerships. Writing and distributing press releases to targeted media lists. Pitching articles to the press, facilitating interviews and aiding the Press Manager to raise the profile of Rambert. Drafting briefing notes prior to phone, television and radio interviews. Liaising and developing strong relationships with press and the media at photo calls, press nights and other events. Using Raiser’s Edge as a press database. Circulating and monitoring Precise (a digital press cuttings service) Responding promptly to images requests. Coordinating the production of cast sheets with Rambert’s Orchestra Manager and Rehearsal Directors. Liaising with tour venues to ensure that all websites, print and representation of Rambert is correct and adheres to brand values. Collating, updating and distributing sales reports. Assisting the department to devise an audience development plan to reach new audiences and sectors of society that do not normally engage with the arts. Any other duties as required.



A Younger Theatre

• Reviewer and Theatre Critic

  • Sep 2012 - Sep 2015

  Attending press nights as a representative of A Younger Theatre.Writing theatre reviews and submitting within the tight deadline of 24 hours.Producing content, such as articles and blogs for the website. Attending press nights as a representative of A Younger Theatre.Writing theatre reviews and submitting within the tight deadline of 24 hours.Producing content, such as articles and blogs for the website.



Pleasance Theatre Trust

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Marketing Intern

  • Jan 2013 - Sep 2013

  Acting as a liaison between The Pleasance Theatre, performing companies and The Fringe Society.Writing press releases and show listings and then distributing them to the media.Managing Fringe submissions and submitting content for the Fringe brochure and the ECF brochure.Participating in intensive proofing of Festival marketing collateral.Maintaining and updating content on the Pleasance website and social media. Resizing images, designing posters, flyers and signage using Photoshop and Indesign.Meeting tight deadlines.General administrative tasks such as: assisting with mailings, answering phones, updating contact lists.



Edinburgh Fringe Festival

• Box Office Assistant

  • Jul 2012 - Aug 2013

  Acting as a point of contact between the acts, promoters and the venue (The Pleasance).Processing arts industry comp tickets.Responding to general public and industry enquiries.Authorising staff and company passes. Selling tickets and merchandise using the VIA ticketing software. Acting as a point of contact between the acts, promoters and the venue (The Pleasance).Processing arts industry comp tickets.Responding to general public and industry enquiries.Authorising staff and company passes. Selling tickets and merchandise using the VIA ticketing software.