Experience

Beauty Labs, a Amyris Inc (NASDAQ:AMRS) company
• Email Marketing Manager

  • Feb 2023 - Present


Naturisimo

• United Kingdom
• Retail
• 1 - 100 Employee

• CRM Manager

  • Nov 2021 - Feb 2023

  - Management of ESP Klaviyo, including overseeing the migration over to the platform - Management and strategy of loyalty programme - Management of SMS including implementation and strategy - Overseeing referral programme optimisation via email and multi channel initiatives - Ownership of BAU emails, including briefing, scheduling and reporting - Ownership and management of automation flows including strategy and implementation - Responsible for email marketing calendar - Creation of testing roadmap for customer groups including lapsed, active, loyalty members etc. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• CRM (FTC)

  • Feb 2021 - Nov 2021

  • Responsible for OTD management and monthly email campaign delivery for multiple brands across homecare and beauty brands, including Persil, Cif, Comfort, Lynx, Simple and Sure. • Content Management – monitoring and updating the Content Matrix for each campaign. • Identifying relevant key cultural moments and competitor research, along with keeping up to date with relevant digital updates and news. • Working with brands to collect 1st party data via campaigns and incentives. Raising privacy risk assessments and data forms, and building the email database with personalised data for each brand. • Briefing copywriter and designer with the copy and asset requests for the campaign • Campaign Reporting Including the improvement of KPIs: • Email Delivery • Open Rate • Click to Open Rate • Click Rate Show less



Authentic Bespoke

• United Kingdom
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Group Senior Marketing Executive

  • Oct 2019 - Feb 2021

  • Full responsibility for social media presence, providing a strategy for three brands • Conducting reporting and monitoring of KPIs and competitive analyses, highlighting opportunities and trends • Liaising with ecommerce and buying to inform and build marketing calendar • Seeking and building relationships with business partners and influencers • Overseeing and managing brand events and photoshoots • Driving content marketing initiatives including blog posts, email marketing and print communications Show less



Charles Tyrwhitt

• United Kingdom
• Retail Apparel and Fashion
• 400 - 500 Employee

• Marketing Executive (CRM & Social Media)

  • Nov 2018 - Oct 2019

  • Full responsibility for all organic social media content across all channels including strategy, content and management • Implemented the first successful cross-channel influencer strategy (+41% website traffic, +8.2% follower growth) • Implemented new creative campaigns for email, including content planning, briefing designers and competitor research • Worked with Adobe Campaign to proof, test, version out and schedule emails which included building work flows and email templates Show less



Turnbull & Asser

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing & PR Assistant

  • Mar 2017 - Nov 2018

  • Sample Management with experience on both RMS and SAP systems. Maintaining records of all samples and ensuring losses are minimised across press, photoshoots and showroom stock. • Sample call outs - liasing with Press and PR agencies both in the UK and US. • Weekly marketing and social media reports, plus monthly PR reporting, social media competitor reports and documenting all Press coverage. • Management of the brand blog - coming up with the calendar for the year, writing blog briefs and sourcing external contacts to create blog posts for the website. Creating internal blog posts and uploading them to Magento, with use of HTML coding. • 360 experience of email newsletters. From compiling ideas for the global calendar, writing briefs and briefing them to the team, building emails, uploading, scheduling and testing results. • Creating email reports using information from Dotmailer, Magento and Google Analytics. • Assisting the head of marketing with any general marketing activities and events. Including organising catering, AD-mock ups and answering marketing enquiries. Show less


Glorylox
• Retail
• Digital Marketing Intern

  • Feb 2017 - Mar 2017


Levy Restaurants

• United States
• Food & Beverages
• 700 & Above Employee

• Suite Attendant

  • Oct 2014 - Mar 2017

  Excellent hospitality services. Excellent hospitality services.



Maverick Publicity

• United Kingdom
• Public Relations and Communications Services

• Junior PR Assistant

  • Jun 2016 - Sep 2016

  • Social media management - For Maverick and two clients, I worked across a variety of social media platforms. I implemented a social media plan, scheduled posts and created content on Powerpoint and Photoshop. • Compiled daily, weekly and monthly reports for a range of clients. • Created mailers and teasers for clients, and an industry report for the team by researching relevant articles and related news. • Managed interns. • Involvement in F&F Press day, communicating with Press and ensuring everything ran smoothly in both the lead up to and day of the event. • Cut coverage for the team, processed sample send outs and returns, and managed the show room and general tidiness. Show less



Stylezz App

• Marketing, Social Media and Admin Intern

  • May 2016 - Jun 2016

  Creating and sourcing social media content Contacting bloggers in attempt to collaborate General admin Creating and sourcing social media content Contacting bloggers in attempt to collaborate General admin

• PR and Marketing Intern

  • Jun 2015 - Jul 2015

  Working in the Florence & Fred showroom, I focused on the lead up to the Christmas in July press event. I organised the catering and supplies for the event, as well as contacting clients, creating power-points and mood-boards for the fellow PR team. I worked closely with the account manager and senior account executive, ensuring I completed any tasks set by them which including creating trend reports, styling and replenishing the show room, going out to buy supplies and general PR tasks. Working in the Florence & Fred showroom, I focused on the lead up to the Christmas in July press event. I organised the catering and supplies for the event, as well as contacting clients, creating power-points and mood-boards for the fellow PR team. I worked closely with the account manager and senior account executive, ensuring I completed any tasks set by them which including creating trend reports, styling and replenishing the show room, going out to buy supplies and general PR tasks.



Closer magazine

• Writing and Editing
• 1 - 100 Employee

• Fashion and Beauty Intern

  • Feb 2015 - Feb 2015

  A 2 week internship with Closer magazine. A 2 week internship with Closer magazine.



Fabulous Magazine

• Fashion intern

  • Jan 2015 - Feb 2015

  A 6 week internship in the fashion cupboard of Fabulous magazine (a sunday supplement with The Sun) A 6 week internship in the fashion cupboard of Fabulous magazine (a sunday supplement with The Sun)



New Look

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Advisor

  • Feb 2012 - Oct 2014

  • Working in a flagship fast-paced store, I have experience in all departments such as fitting rooms - which I have a lot of interaction with customers and can give opinions and helpful advice. • I also have experience with shoes, interaction with customers on the shop floor and greeting customers, and I am fully till trained. • Working in a flagship fast-paced store, I have experience in all departments such as fitting rooms - which I have a lot of interaction with customers and can give opinions and helpful advice. • I also have experience with shoes, interaction with customers on the shop floor and greeting customers, and I am fully till trained.



The Dune Group

• United Kingdom
• Retail
• 300 - 400 Employee

• Press Assistant Intern

  • Jun 2014 - Jul 2014

  I worked for The Dune Group this summer as a Press intern, and discovered the way in which the fashion business communicates to each other. I sent emails and phone called fashion cupboards and couriers for the team and stored information in spreadsheets, as well as working with PR Shots to process send outs and returns. I looked online and through newspapers and magazines to spot any coverage or missed opportunities. I also went to numerous places such as to the head office, making sure clients receive samples quickly and sufficiently. Show less



POP PR

• United Kingdom
• Business Supplies & Equipment

• Intern at London Fashion Week

  • 2014 - 2014

  • Working in the Fashion Scout house I had to make sure the show ran smoothly by checking tickets and getting everybody to the correct seats. • I helped with delivering designer’s clothes from the car to the room backstage quickly and sufficiently and completing any tasks given to me from the PR team. • Working in the Fashion Scout house I had to make sure the show ran smoothly by checking tickets and getting everybody to the correct seats. • I helped with delivering designer’s clothes from the car to the room backstage quickly and sufficiently and completing any tasks given to me from the PR team.



BonMarche

• United Kingdom
• Retail
• 200 - 300 Employee

• Sales Assistant

  • Aug 2011 - Feb 2012

  • Working within a team, greeting customers and making sure customers are happy with the service. I also have training on the tills, keeping the store immaculate and stock taking. • Working within a team, greeting customers and making sure customers are happy with the service. I also have training on the tills, keeping the store immaculate and stock taking.