Experience

Citlali

• United States
• Marketing Services
• 1 - 100 Employee

• Creative Director

  • Mar 2022 - Present

  - Develop and execute content and social media strategies for clients in various industries - Create and publish engaging and relevant content on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram - Conduct social media audits to identify opportunities for improvement and growth - Collaborate with clients and internal teams to understand their business objectives and develop content that meets those goals - Stay up-to-date with industry trends and best practices for content and social media marketing - Monitor and analyze social media metrics to measure the success of campaigns and make data-driven recommendations for optimization - Manage and engage with online communities and respond to customer inquiries and comments in a timely manner - Manage content calendars and ensure timely delivery of content to clients Show less



Begum C LLC

• Content Director

  • Mar 2021 - Mar 2023

  -Provide leadership and direction to the Marketing and Design team by establishing content goals and developing guidelines, strategies, policies, and processes - Conceptualize, develop, and oversee the implementation of digital advertising campaigns to increase brand awareness, drive qualified traffic, and boost sales - Establish brand guidelines, core messaging, and tone of voice for our content - Curation and implementation of content strategy - Delivering high quality content from concept to production (storytelling) - Working with a range of digital formats - Thinking about user experience and usability, accessibility, writing for the web, and meeting user needs with content - Partnering with other teams, such as data, design, and marketing - Driving reach, reputation and revenue with content - Adapting existing content for new geographical locations - Oversee submission, editing and revision of articles - Review and analyze website content for editing - Convert static content into dynamic, utilizing database-driven tool Show less



Systems Limited

• Pakistan
• IT Services and IT Consulting
• 700 & Above Employee

• Content Writer

  • Nov 2020 - Dec 2020

  - Developed comprehensive documentation that met organizational standards - Gained deep understanding of products and services, and translate complex information into simple, polished, engaging content - Wrote user-friendly content that meets the needs of target audience, turning insights into language for user success - Developed and maintained detailed database of reference materials, including research, usability tests, and design specifications - Evaluation of current content and develop innovative methods for improvement Show less


XorToX
• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee
• Web Content Writer

  • Sep 2020 - Oct 2020


Dawn Media Group

• Pakistan
• Online Media
• 1 - 100 Employee

• Content Writer

  • Sep 2016 - Dec 2018

  - Conducting in-depth research on industry-related topics in order to develop original content. - Developing content for blogs, articles, product descriptions, social media, and the company website. - Proofreading content for errors and inconsistencies. - Editing and polishing existing content to improve readability. - Conducting keyword research - Creating compelling headlines and body copy that will capture the attention of the target audience. - Conducting in-depth research on industry-related topics in order to develop original content. - Developing content for blogs, articles, product descriptions, social media, and the company website. - Proofreading content for errors and inconsistencies. - Editing and polishing existing content to improve readability. - Conducting keyword research - Creating compelling headlines and body copy that will capture the attention of the target audience.