Experience

Micole

• Spain
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder & CPO/CMO

  • Dec 2019 - Present

  Madrid y alrededores, España Micole is the reference platform in Spain where parents can discover the best schools for their children based on their preference and needs. Once identified the best schools for a family, we make the connection happen, solving the schooling need to familes and the student recruitment to schools.



Goxo

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• Investor

  • Mar 2017 - Jul 2022

  Madrid y alrededores, España Personalized dish recommendations: a new way to discover the best food in town (https://www.goxo.es) Investor, and Advisor on Acquisition, Product & Data.



StubHub

• United States
• Software Development
• 700 & Above Employee

• Head of Controllership - Global Supply

  • Sep 2019 - May 2022

• Strategy & Operations - Cross Border Trade

  • Jan 2019 - Aug 2019

• Head of Marketing Intelligence

  • Apr 2017 - Dec 2018



Tractionboard

• United States
• Technology, Information and Internet

• Advisor

  • Oct 2016 - Dec 2017

  Customer Acquisition Analytics for SaaS (https://tractionboard.com) Advisor on Acquisition, Product & Data.

• Co-Founder & CPO

  • Dec 2014 - Sep 2016

  Customer Acquisition Analytics for SaaS (https://tractionboard.com) Functions: • Launch the company, along with two partners, following a Lean methodology: problem/solution interviews, MVP definition, validation, customer development. • Solution design: reports, metrics and onboarding process definition, project planning and management (under agile methodology), quality assurance. Analysis of information and customer support. • Analysis of user usage/engagement and… Show more Customer Acquisition Analytics for SaaS (https://tractionboard.com) Functions: • Launch the company, along with two partners, following a Lean methodology: problem/solution interviews, MVP definition, validation, customer development. • Solution design: reports, metrics and onboarding process definition, project planning and management (under agile methodology), quality assurance. Analysis of information and customer support. • Analysis of user usage/engagement and conversion rate optimization. Technologies: MongoDB, Elastic Search, Aurelia JS, PHP, Mixpanel, Hubspot CRM, Intercom, Jira, Confluence, Teamwork. Achievements: Selected Startup for the 7th batch of the Plug & Play Acceleration program (Dec 2015). Currently in a growth phase.



Jooicer

• Technology, Information and Internet

• Co-Founder & CPO

  • Jun 2014 - Sep 2016

  Growth Hacking Tool for Twitter (https://jooicer.com) Functions: • Redesign the solution (already existing). Business development and customer support. • Analysis of user usage/engagement and conversion rate optimization. • In Dec. 2014 Jooicer pivots to Tractionboard, remaining as a side project. Technologies: MySQL, PHP, Mixpanel, Jira, Confluence, Teamwork. Achievements: Provide a new approach and improvements in everything related to user experience… Show more Growth Hacking Tool for Twitter (https://jooicer.com) Functions: • Redesign the solution (already existing). Business development and customer support. • Analysis of user usage/engagement and conversion rate optimization. • In Dec. 2014 Jooicer pivots to Tractionboard, remaining as a side project. Technologies: MySQL, PHP, Mixpanel, Jira, Confluence, Teamwork. Achievements: Provide a new approach and improvements in everything related to user experience (mainly information visualization and onboarding). Jooicer currently has more than 100 active paying customers. Show less



MyObserver

• Technology, Information and Internet
• 1 - 100 Employee

• R&D Manager

  • May 2011 - Apr 2014

  Madrid Area, Spain Pioneer tool to quantify and qualify everything that is said about a company and its competitors on the Internet. With the ability to monitor everything in weighted business variables that streamline decision making and action/reaction plans. Functions: • Design and implementation of an own solution to perform online reputation studies, product owner, project manager and quality assurance. • Consulting services based on the solution itself: brand/sector analysis, campaigns… Show more Pioneer tool to quantify and qualify everything that is said about a company and its competitors on the Internet. With the ability to monitor everything in weighted business variables that streamline decision making and action/reaction plans. Functions: • Design and implementation of an own solution to perform online reputation studies, product owner, project manager and quality assurance. • Consulting services based on the solution itself: brand/sector analysis, campaigns monitoring, action plans definition. Perform another project based on the same technology. • Business tasks: face-to-face demos, webinars, trade fairs participation (Foretica CSR Marketplace). • Customer Care: Onboarding process and track customer milestones, reporting and final results presentations. Clients: Yell, Verti, ONO, Vodafone, HP, Microsoft, Almirall, Boiron Laboratories, Mapfre, Foretica. Technologies: Arcplan, Qlikview, Django/Python, PostgreSQL, SQL Server, MS Project, Trello. Achievements: Develop the mock-up/demo for the official presentation of MyObserver at the Secretary of State for Telecommunications and Information Society (Dec 2010). Switch from using third-party technology (QlikView + providers) to have our own solution (Web application + own engines). FICOD Award for the Best Startup of 2011. Excelencias Award 2012. Show less



Hitachi Consulting

• United Kingdom

• Lead Project Manager

  • Oct 2005 - Apr 2011

  Madrid Area, Spain Business Intelligence projects summary: • Data Warehouses' development: Informational needs and data audit, database design and implementation plans definition. • Scorecards and analytical tools implementation: Analysis, design, development, evolutionary maintenance, roll-out plan and users training. • Analysis and reporting: Information processing, business KPIs definition and tracking. Clients: McDonald’s, Vocento, Movistar, Air Liquide, ONO, Seguros Pelayo, Caja… Show more Business Intelligence projects summary: • Data Warehouses' development: Informational needs and data audit, database design and implementation plans definition. • Scorecards and analytical tools implementation: Analysis, design, development, evolutionary maintenance, roll-out plan and users training. • Analysis and reporting: Information processing, business KPIs definition and tracking. Clients: McDonald’s, Vocento, Movistar, Air Liquide, ONO, Seguros Pelayo, Caja Navarra, ImpulsaTDT, Seacex. Business Areas: Management, Sales, Marketing, Business Insights, Technology, Management Control. Technologies: Arcplan (DynaSight), Microstrategy, Business Objects, Oracle, SQL Server, Hyperion Essbase, Toad, Erwin, Microsoft SSIS (SQL Server Integration Services), Sharepoint, Shell Script, PL/SQL, HTML, MS Project. Achievements: Provide innovative ideas to improve some projects. Development of a high level of empathy and commitment with clients; which led to numerous congratulations from their side and joinly present, in some cases, at a corporate level (McDonald's Annual Conference for Franchisees – Istanbul 2010). Show less