Experience

The Permanente Federation LLC

• United States
• Medical Practices
• 1 - 100 Employee

• Manager, Editorial Services

  • Jun 2022 - Present

  I review and edit content from across The Permanente Federation to maintain consistency of voice, style, and quality. I also provide editorial consultation and collaborate with content creators from the External Affairs, Communications, and Brand (EACB) team, the Federation Leadership Team, and other Kaiser Permanente stakeholders on a range of publications, including online articles, social media, videos, board-level presentations, press releases, fact sheets, advocacy statements, op-eds, blogs, white papers, annual reports, SBARs, and more. Show less



Kaiser Permanente

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Managing Editor

  • Jun 2015 - Jun 2022

  Manage day-to-day creation of Kaiser Permanente marketing content, focusing on B2B. Includes generating story ideas; planning, assigning and editing content; supervising editorial staff; collaborating with design managers and graphic designers; monitoring production schedules and editorial calendars. As B2B managing editor I collaborate with sales consultants to plan and develop content strategy. Also work with sales executives and marketing leadership to ensure marketing content meets customer needs and sales goals. Show less

• Senior Writer

  • Nov 2002 - Jun 2015

  Senior Writer, Business Marketing Communications Consult with project managers and consultants on communication strategies and creative briefs Write long- and short-form articles, emails, brochures, infographics, web copy, PowerPoints, Q&As, and talking points for internal sales and external employer/broker audiencesManage and coordinate the editorial process for marquee projects, ensuring consistency with B2B and overall Kaiser Permanente brand Mentor new writers, keep team informed on health care trends, train team on SEO best practicesCollaborate with graphic design team to execute creativeWrote and edited key content for launch of B2B website and contributed to SEO strategy and execution Writer/editor, Member and Marketing CommunicationsDeveloped strategy and concepts for marquee projects Collaborated with designers to deliver on conceptsWorked closely with account managers to ensure projects met business partner expectationsEnsured brand voice and messaging consistency across all communicationsPresented creative concepts and final work to business partners in collaboration with Creative Director, Associate Creative Directors, and account managers Show less



Mexico Mapping Project

• Researcher-Media Liaison

  • Oct 2011 - May 2012

  Volunteered research and public relations work for nonprofit project dedicated to raising awareness of Mexican security issues. Performed daily crime report research and analysis Developed and wrote media talking points Gave media interviews detailing safety and security issues in Mexico Volunteered research and public relations work for nonprofit project dedicated to raising awareness of Mexican security issues. Performed daily crime report research and analysis Developed and wrote media talking points Gave media interviews detailing safety and security issues in Mexico



Crider Associates

• United States
• Advertising Services
• 1 - 100 Employee

• Writer

  • Jan 1998 - Jan 2003

  Regular contributor specializing in automotive product launches, sales training, and corporate communications. Nissan Developed, researched, and wrote print and online feature stories and monthly articles covering marketing trends and sales strategies for Nissan and Infiniti sales consultants Researched, wrote, and updated sales training materials, including competitive comparisons and certification tests Conducted interviews with Nissan marketing managers, product managers, and engineering managers Toyota Developed, researched, and wrote articles for internal Toyota newsletter Articles focused on supporting new product launches Show less