Ruben Das

Marketing Consultant at Phaze
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Hyderabad Area, IN
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
  • bengali Native or bilingual proficiency
  • oriya Elementary proficiency
  • french Elementary proficiency

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Bio

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5.0

/5.0
/ Based on 6 ratings
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Satya A. V.

I have known Ruben as a passionate resource in our marketing department. He had displayed the skill to convey messages to corporate audiences in an aesthetic manner which are enticing enough to take notice. Wishing him more success which I am sure he will achieve!

Manas A. Datta

I believe Intellectuality comes naturally to Ruben. Deep insights and strong analytics make him a sought after candidate for any business module. I worked with Ruben for a year and half during my tenure with Godrej Material Handling and I would recommend him strongly as he has a knack for trying new things not just for the sake of novelty but doing it very articulately and astutely. A great guy and a commendable colleague

Arpit Narendra

I have had the chance of working with Ruben for a year. One of the most out of the box thinkers that I have come across. He has the endeavor to constantly look for better solutions and for a better way of doing things. He is especially suited for a work environment where learning and innovating is part of the daily culture. I wish him all the best.

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Credentials

  • Strategic Thinking
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Employer Branding to Attract Talent
    LinkedIn
    Feb, 2023
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Social Media Marketing: ROI
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Cerificate In Creative Writing
    Xavier's Institute of Communication
    Sep, 2015
    - Nov, 2024
  • Google Ads Apps Certification
    Skillshop
    Mar, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Skillshop
    Mar, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Skillshop
    Mar, 2023
    - Nov, 2024

Experience

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Sep 2022 - May 2023

      Build a marketing strategy to build more Qualified Leads into the sales funnel. Brand perception, and improve utilization of B2B SAAS solutions by users. Have built their social media page, and Strategies towards acquisition of customers from new segments. In the process of building a drip feed marketing and Sales funnel. Developed technical and non-technical articles and newsletters. Build a marketing strategy to build more Qualified Leads into the sales funnel. Brand perception, and improve utilization of B2B SAAS solutions by users. Have built their social media page, and Strategies towards acquisition of customers from new segments. In the process of building a drip feed marketing and Sales funnel. Developed technical and non-technical articles and newsletters.

    • India
    • Internet Publishing
    • 1 - 100 Employee
    • VP of Products
      • Apr 2022 - Aug 2022

      Define the requirements for agri-business domain, potential market and challenges. Helped in defining high level requirements/challenges for the product. Carried out primary and secondary research for the potential market as well as product feature requirements. Branding: Defined the name of the Brand & Company and potential marketing philosophy based on the product offering and the target market. Define the requirements for agri-business domain, potential market and challenges. Helped in defining high level requirements/challenges for the product. Carried out primary and secondary research for the potential market as well as product feature requirements. Branding: Defined the name of the Brand & Company and potential marketing philosophy based on the product offering and the target market.

    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2017 - Apr 2022

      As a co-founder the work was diverse, consisting of cross-domain work comprising finance, legal, Marketing, Operations etc. Worked on Building a D2C ecommerce platform KalingaFresh ( Product Definition, Marketing Communication, GTM, Brand Guidelines, Operations policy etc.) Build an analytics framework to help improve business operations utilizing user behavior data and Sales process data for Consulting and ecommerce businesses. Run digital campaigns that deliver in excess of 10x… Show more As a co-founder the work was diverse, consisting of cross-domain work comprising finance, legal, Marketing, Operations etc. Worked on Building a D2C ecommerce platform KalingaFresh ( Product Definition, Marketing Communication, GTM, Brand Guidelines, Operations policy etc.) Build an analytics framework to help improve business operations utilizing user behavior data and Sales process data for Consulting and ecommerce businesses. Run digital campaigns that deliver in excess of 10x ROAS. Improved SEO for Kalingafresh resulting in top 3 position in local search in Google. Acquired 500+ customer base within the first few months of the product launch. Defined and implemented the CRM strategy for both verticals. Established foundational processes for business operations. Introduced new methods and practices to reduce sourcing to delivery time for the ecommerce business. Built a sales playbook to reduce sales cycle duration for consulting practice. Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals. Networked with other businesses and customers to increase sales opportunities and contacts. Show less As a co-founder the work was diverse, consisting of cross-domain work comprising finance, legal, Marketing, Operations etc. Worked on Building a D2C ecommerce platform KalingaFresh ( Product Definition, Marketing Communication, GTM, Brand Guidelines, Operations policy etc.) Build an analytics framework to help improve business operations utilizing user behavior data and Sales process data for Consulting and ecommerce businesses. Run digital campaigns that deliver in excess of 10x… Show more As a co-founder the work was diverse, consisting of cross-domain work comprising finance, legal, Marketing, Operations etc. Worked on Building a D2C ecommerce platform KalingaFresh ( Product Definition, Marketing Communication, GTM, Brand Guidelines, Operations policy etc.) Build an analytics framework to help improve business operations utilizing user behavior data and Sales process data for Consulting and ecommerce businesses. Run digital campaigns that deliver in excess of 10x ROAS. Improved SEO for Kalingafresh resulting in top 3 position in local search in Google. Acquired 500+ customer base within the first few months of the product launch. Defined and implemented the CRM strategy for both verticals. Established foundational processes for business operations. Introduced new methods and practices to reduce sourcing to delivery time for the ecommerce business. Built a sales playbook to reduce sales cycle duration for consulting practice. Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals. Networked with other businesses and customers to increase sales opportunities and contacts. Show less

    • India
    • Software Development
    • 700 & Above Employee
    • Growth Associate ( Marketing Manager)
      • Nov 2016 - Jan 2017

      Customer acquisition through digital channels (Facebook and Google) Build and execute retention strategy through SMS, Push Notifications & Email campaigns. Improved CTR by factor of 0.4 on direct messaging. Improved ROAS by factor of 0.2 for FB ads through improved targeting and scale. Customer acquisition through digital channels (Facebook and Google) Build and execute retention strategy through SMS, Push Notifications & Email campaigns. Improved CTR by factor of 0.4 on direct messaging. Improved ROAS by factor of 0.2 for FB ads through improved targeting and scale.

    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Head
      • Sep 2015 - Nov 2016

      Built an informative pitch for call center executives to close sales. Improved the SEO of the platform to rank on top of search for targeted keywords. Achieved a ROAS of 12x+ through Google search ads. Reduced the CPC with improved copy and ad score, thereby achieving CTR of 15-20% on search Ads. Ran various targeted Marketing and Branding campaigns to improve visibility, brand perception, and customer retention. Was instrumental in closing key media deals. Planned marketing… Show more Built an informative pitch for call center executives to close sales. Improved the SEO of the platform to rank on top of search for targeted keywords. Achieved a ROAS of 12x+ through Google search ads. Reduced the CPC with improved copy and ad score, thereby achieving CTR of 15-20% on search Ads. Ran various targeted Marketing and Branding campaigns to improve visibility, brand perception, and customer retention. Was instrumental in closing key media deals. Planned marketing initiatives and leveraged referral and affiliate networks to promote business growth. Compiled product and customer data to generate informed profit projections. Briefed the business owners on monthly projections, marketing budget requirements, and new marketing plans. Coordinated marketing activities with business objectives to boost long-term profitability. Strategized and executed new and innovative marketing plans to drive growth. Show less Built an informative pitch for call center executives to close sales. Improved the SEO of the platform to rank on top of search for targeted keywords. Achieved a ROAS of 12x+ through Google search ads. Reduced the CPC with improved copy and ad score, thereby achieving CTR of 15-20% on search Ads. Ran various targeted Marketing and Branding campaigns to improve visibility, brand perception, and customer retention. Was instrumental in closing key media deals. Planned marketing… Show more Built an informative pitch for call center executives to close sales. Improved the SEO of the platform to rank on top of search for targeted keywords. Achieved a ROAS of 12x+ through Google search ads. Reduced the CPC with improved copy and ad score, thereby achieving CTR of 15-20% on search Ads. Ran various targeted Marketing and Branding campaigns to improve visibility, brand perception, and customer retention. Was instrumental in closing key media deals. Planned marketing initiatives and leveraged referral and affiliate networks to promote business growth. Compiled product and customer data to generate informed profit projections. Briefed the business owners on monthly projections, marketing budget requirements, and new marketing plans. Coordinated marketing activities with business objectives to boost long-term profitability. Strategized and executed new and innovative marketing plans to drive growth. Show less

    • India
    • Manufacturing
    • 700 & Above Employee
    • Manager Marketing
      • Jun 2013 - Aug 2015

      Identified the ROI for various marketing activities. As a part of the innovation cell of the division Identified and the preliminary groundwork & defined the GTM strategy for it. Worked on creating a data-driven forecasting model to improve productivity and reduce delivery time for high-volume products. Negotiated better prices with international vendors for traded products. Built a system to enable the sales team with better tools to close sales resulting in an improved sales… Show more Identified the ROI for various marketing activities. As a part of the innovation cell of the division Identified and the preliminary groundwork & defined the GTM strategy for it. Worked on creating a data-driven forecasting model to improve productivity and reduce delivery time for high-volume products. Negotiated better prices with international vendors for traded products. Built a system to enable the sales team with better tools to close sales resulting in an improved sales closure cycle. Researched Industry and marketplace trends to develop marketing solutions and enhance business operations. Boosted product awareness and generated leads while managing internal and external marketing campaigns and programs. Build case studies, presentations, and sales pitches to improve sales. Show less Identified the ROI for various marketing activities. As a part of the innovation cell of the division Identified and the preliminary groundwork & defined the GTM strategy for it. Worked on creating a data-driven forecasting model to improve productivity and reduce delivery time for high-volume products. Negotiated better prices with international vendors for traded products. Built a system to enable the sales team with better tools to close sales resulting in an improved sales… Show more Identified the ROI for various marketing activities. As a part of the innovation cell of the division Identified and the preliminary groundwork & defined the GTM strategy for it. Worked on creating a data-driven forecasting model to improve productivity and reduce delivery time for high-volume products. Negotiated better prices with international vendors for traded products. Built a system to enable the sales team with better tools to close sales resulting in an improved sales closure cycle. Researched Industry and marketplace trends to develop marketing solutions and enhance business operations. Boosted product awareness and generated leads while managing internal and external marketing campaigns and programs. Build case studies, presentations, and sales pitches to improve sales. Show less

Education

  • Symbiosis Institute of International Business
    Master of Business Administration (International Business), Marketing/Marketing Management, General
    2011 - 2013
  • Institute of Technical Education and Research
    B.tech, mechanical engineering
    2005 - 2010
  • beldih church school , jamshedpur
    I.S.C, science
    2002 - 2004

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