Ruben Bounassif
Data Scientist at YOUNIVERSAL MEDIA S.R.L.- Claim this Profile
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Bio
Credentials
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Certificate of completion - 365 Data Science Program
365 Data ScienceAug, 2021- Nov, 2024 -
Certificate of completion - Convolutional Neural Networks with TensorFlow in Python
365 Data ScienceJul, 2021- Nov, 2024 -
Certificate of completion - Machine Learning in Python
365 Data ScienceJun, 2021- Nov, 2024 -
Certificate of completion - Python Programmer Bootcamp
365 Data ScienceMar, 2021- Nov, 2024 -
Certificate of completion - SQL + Tableau
365 Data ScienceFeb, 2021- Nov, 2024 -
Customer Analytics
CourseraJun, 2020- Nov, 2024
Experience
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YOUNIVERSAL MEDIA S.R.L.
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Italy
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Advertising Services
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1 - 100 Employee
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Data Scientist
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Mar 2023 - Present
. Utilized advanced data analysis techniques, feature engineering, and machine learning principles to develop a predictive forecasting model using random forest. . Applied statistical analysis, and exploratory data analysis to uncover meaning patterns and trend in historical data. . Leveraged Tableau to conduct an in-depth campaign analysis for keywords across two leading digital advertising platforms, optimizing data-driven insights for enhance outcomes. . Utilized a diverse set of essential performance indicators, analyzing data points, and trends to drive strategic optimizations, uncover valuable patterns, and extract tangible insights. Show less
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Data Scientist
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Jul 2021 - Mar 2022
· Implemented various time series forecasting techniques to predict stock prices. · Received, cleaned and analyzed marketing data using SQL and Tableau to help the data science team that resulted in a lift in ROI. · Created a customer attrition random forest, improving monthly retention by 5 basis points for customers. · Collaborated with product managers to perform cohort analysis that identified an opportunity to reduce pricing by 13%. · Applied models and data to understand and predict repair costs for vehicles on the market and presented findings to stakeholders. · Managed 3 systems projects end-to-end. Defined growth strategy, set goals and expectations. · Managed to reduce customer churn by 15% using collected data to perform a forecast analysis of when customers would churn. Show less
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BBAC Bank
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Banking
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300 - 400 Employee
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Head of cards issuance section
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Feb 2016 - Jul 2021
• Developed and managed internal controls to reduce fraudulent activity.• Managing day to day around 100 transaction rejects / merchant queries.• Achieved up to 15% rise in the efficiency within 3 major projects.• Analyzed and produced KPI reports allowing to monitor sales/ marketing and customer care center closely.• Developed Key Performance Indicators (KPI) and helped lead the management to execution plan.• Trained more than 100 employees in Lean implementation methodology.• Ensure standardization, simplification and digitalization of cards' processes and data management, resulting in increased adoption and intuitive reports. Show less
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Senior Officer
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Feb 2013 - Jan 2016
• Check all the daily actions done on credit and debit cards system.• Generating weekly and monthly reports for various departments.• Reporting personal incidents and technical difficulties.• Preparing Quarterly report for MasterCard about our cards’ behavior.
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Education
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2022 - 2023
Rome Business School
Master's degree, Data Science -
2004 - 2008
Notre Dame University - Louaize (NDU)
Bachelor of Applied Science - BASc, Business Computing
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