Experience

NM+U Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2017 - Present

  BRANDS • IHOP & Applebee's for Latin America • BHGRE, ERA Real Estate, Guest Supply, Meliá Hotels Intl., Baptist Health and Fortuna's Table Collective for USA RESPONSIBILITIES • Data Science for strategic planning in digital campaigns • Facebook, Instagram, Twitter and Pinterest Campaigns, Content Strategies and Budget Management • Meta Ads, Twitter Ads, LinkedIn Ads and Pinterest Ads Campaigns (analysis, segmentation, implementation, monitoring and optimization) • Optimization y Automation of Excel Reports (+80% Time Efficiency) • Google Analytics and 'Social Media – Website' correlation • Personnel Management in Mexico and United States • Latin America content calendars supervision (FB, TW, IG) • Annual results presentation conferences (to Directors & Franchises) ACHIEVEMENTS • Ads performance within the best 1.5% in North America • Meta Ads 'Cost per Result' reduction within 55% and 90% for all managed brands • Engagement Rate over the industry average Show less



COA La Cervecería de Barrio

• Mexico City

• Social Media Manager

  • Dec 2016 - May 2017

  • (Been working with this brands since the company below) • Content strategies and campaigns in Digital Media and BTL • Data Analysis for strategic planning in digital campaigns • FB Budget Management • Personnel Management • FB Ads campaigns (analysis, segmentation, implementation and monitoring) • Content calendars management (FB, TW, IG) • reBrand strategies in Digital Media and Websites design • Google Analytics and 'Social Media – Website' correlation • FB, TW, IG, SEO/SEM campaigns and POP merchandising ACHIEVEMENTS: • La Cervecería de Barrio: FB Cost per Result reduction of 98.12% • Qi Wellness Center: FB Cost per Result reduction of 91.53% • 30 to 40% Engagement Rate increasement in both brands BRANDS: • La Cervecería de Barrio • Qi Wellness Center • Novecento México Show less



Strave Marketing

• Mexico
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Oct 2015 - Nov 2016

  • Data Analysis for strategic planning in digital campaigns • Content strategies for different platforms • FB budget management • FB Ads campaigns (analysis, segmentation, implementation and monitoring) • Personnel management • Written, graphic, photographic and audiovisual material development • FB, TW, IG and SEO campaigns, some with Influencers ACHIEVEMENTS: • Cost per result reduction in all managed brands superior to 80% 15+ brands management: • Panda Express MX • La Cervecería de Barrio • Beer Factory, and others Show less



Beer Frost

• Mexico City

• Marketing Strategist

  • Jan 2013 - Jun 2015

  • Digital Media and POP reBrand • Development and monitoring of digital and BTL campaigns • FB, TW, Foursquare y Google SEO campaigns • Written, graphic, photographic, and audiovisual material development • Events organization and monitoring in POP • Website development, design and management • Social Media optimization for brand recognition • Digital Media and POP reBrand • Development and monitoring of digital and BTL campaigns • FB, TW, Foursquare y Google SEO campaigns • Written, graphic, photographic, and audiovisual material development • Events organization and monitoring in POP • Website development, design and management • Social Media optimization for brand recognition