Experience

Immediate Media Co

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Head of Commerce Content Innovation & Distribution

  • Jun 2023 - Present

  In this newly created role, I'm spearheading the implementation of new innovative ways of working and identifying and establishing new channels to distribute commerce content across Immediate Media's portfolio, which includes Radio Times, BBC Good Food, BBC Gardeners' World, MadeForMums, olive, and The Recommended.As part of this role, I'm focusing on integrating AI technologies, launching additional commerce content distribution channels and leveraging existing channels to expand reach, grow and diversify revenue streams, and enhance user experiences. Show less

• Digital Editor

  • Dec 2021 - Jun 2023

  In 2021, I founded and launched The Recommended, an online shopping guide, published by Immediate Media. In the role of Digital Editor, I ran a small team of writers to publish best lists and buyers' guides with recommendations from product experts to help readers make smarter choices when shopping online. In addition to running The Recommended, I retained responsibility for managing commerce content syndication across Immediate Media's flagship titles.

• Production Editor

  • Sep 2020 - Dec 2021

  In 2020, I joined Immediate Media's fast-growing central Commerce team, managing commerce content production and syndication for the UK's leading consumer brands, including Radio Times, Made For Mums, Gardeners' World and BBC Good Food.



Freelance

• London, United Kingdom

• Writer, editor and content producer

  • May 2011 - Present

  I have worked with a variety of clients, including Condé Nast Contract Publishing, Circle Health Group, The Guardian Labs, Fred Perry, Centaur Media, Quintessentially, VF Corporation, IWG Group, The Thinking Traveller and The Scottish National Party. I have worked with a variety of clients, including Condé Nast Contract Publishing, Circle Health Group, The Guardian Labs, Fred Perry, Centaur Media, Quintessentially, VF Corporation, IWG Group, The Thinking Traveller and The Scottish National Party.



TI Media

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Production Editor

  • May 2019 - Aug 2020

  As Production Editor of Trusted Reviews, I managed all long-form editorial output across the website, oversaw editorial strategy, managed contributor budgets, assisted in the production of the annual Trusted Reviews Awards and implemented a style guide to improve SEO and SERP rankings. As Production Editor of Trusted Reviews, I managed all long-form editorial output across the website, oversaw editorial strategy, managed contributor budgets, assisted in the production of the annual Trusted Reviews Awards and implemented a style guide to improve SEO and SERP rankings.



Global Blue

• Switzerland
• Technology, Information and Internet
• 700 & Above Employee

• Deputy Editor

  • Dec 2017 - Mar 2019

  Covering the maternity leave of SHOP magazine’s deputy editor, I led content across SHOP’s 52 annual editions, managing a team of editors and writers. I worked closely with SHOP’s editor-in-chief and publisher to lead the restructuring of SHOP’s editorial and commercial offering.In this role, I retained responsibility for SHOP's city guide and features content and commercial co-branded publications managed in my previous roles. During this time, SHOP magazine published 54 editions per year, with a total annual circulation of 3.2 million, making it the largest free distribution travel and shopping guide in the world. Show less

• Features and City Guide Editor

  • Oct 2017 - Dec 2017

  In a brief stint as the City Guide Editor of Global Blue’s travel and shopping guide SHOP magazine, I created informative and authoritative shopping, cultural and food and drink content for Global Blue’s SS18 print publications and digital channels. In addition to this, I managed SHOP’s roster of shopping maps, targeting global shoppers with well-informed authoritative food, drink and shopping recommendations. In this role, I retained responsibility for publishing the commercial projects managed in my previous role as Commercial Editor. Show less

• Commercial Editor

  • Oct 2015 - Oct 2017

  As Global Blue’s Commercial Editor, I worked with international marketing and sales teams to produce both print and digital content campaigns for some of the world’s leading luxury brands, including Vivienne Westwood, Burberry, Valentino, MaxMara and Tiffany & Co.

• Production Editor

  • Oct 2013 - Sep 2015

  As Production Editor, I worked closely with international marketing and sales teams and printers to ensure all pre and post-production procedures are followed correctly, liaising with advertisers and agencies to manage advertising delivery, and worked with our in-house and external design teams to create and modify flatplans for over 80 editions per year.

• Production Assistant

  • Jul 2012 - Sep 2013

  SHOP magazine was the world’s leading traveller shopping magazine; at its peak, publishing over 4.2 million magazines a year, in over 40 luxury shopping destinations across Europe, South America and Asia. Starting my career as a Production Assistant, I assisted in flatplan management, advertising placement coordination and artwork delivery.



Tagsa Uibhist (Uist Support)

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Researcher

  • Sep 2011 - Mar 2012

  For six months after graduating from university, I worked as a researcher for Tagsa Uibhist, a charity that works with voluntary agencies to provide care support for older people in the Outer Hebrides. This role was funded by the Scottish Government's Change Fund Plan. During my time at Tagsa Uibhist, my research helped to secure vital funding for charity projects across the region. In addition to research, I redesigned the charity’s website and assisted with press and communications. For six months after graduating from university, I worked as a researcher for Tagsa Uibhist, a charity that works with voluntary agencies to provide care support for older people in the Outer Hebrides. This role was funded by the Scottish Government's Change Fund Plan. During my time at Tagsa Uibhist, my research helped to secure vital funding for charity projects across the region. In addition to research, I redesigned the charity’s website and assisted with press and communications.



Glasgow Caledonian University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Editor | The Edit

  • Sep 2009 - May 2011

  The Edit is Glasgow Caledonian University’s student magazine. Under my editorship The Edit was nominated for two national awards: NUS Scotland’s Best Student Media award and The Herald Student Press Award for Best Magazine.

• Head of News | Radio Caley

  • Nov 2009 - Nov 2010

  Available worldwide online, Radio Caley is Glasgow Caledonian University's student radio station.During my time as Head of News, Radio Caley won "Most Improved Student Station" award at the national I Love Student Radio Awards.www.radiocaley.com

• Student Ambassador

  • May 2008 - Nov 2009

  As a Student Ambassador, I represented the university at various student recruitment events and open days and helped answer calls to the university's clearing helpline.