Experience

Simpactful

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • Oct 2017 - Present

  Simpactful is more than a CPG/Retail Consulting Firm. We are a network of the industry experts who have come together after recently leading, innovating, and making our own impact at top corporations. As a powerful team, we offer experience with depth and breadth across many consumer product business functions and all leading and emerging retailers and channels. Specializing in areas like Commercial Strategy (Where to Play/How to Win), Revenue Management, Organizational Development, Omni Channel/Seamless Shopping, Shopper and Consumer Insights, Simpactful Shopper Driven Growth, and more. We offer solutions that are fresh, relevant and proven. Simpactful. Proven Connected Results.Please contact Simpactful at www.simpactful.com - contact@simpactful.com, or contact me directly at (YOUR EMAIL ADDRESS HERE).



Dollar Express Stores LLC

• United States
• Retail
• 100 - 200 Employee

• Senior Vice President Merchandising

  • Aug 2015 - Jul 2017



Family Dollar

• United States
• Retail
• 700 & Above Employee

• Vice President Merchandising Household Products

  • Jan 2011 - Jun 2014

  Led team of 12 in 3.5 billion dollar business unit (Laundry, Cleaning, Paper, Pet, Disposable Dinnerware, Hardware and Automotive).Excellent CPG Supplier relations - up to C-LevelConsistent delivery on Financial and Market Share growth objectives in destination categoriesGMROI and turn improvements through category optimization

• Vice President Merchandising Food/Candy and Beverage

  • Mar 2010 - Jan 2011

  Led team of 10 in 300% expansion of Frozen/Refrigerated food program.Led strategy and implementation of new Tobacco program in 6500 storesLaunched Pepsi CSD program chain wide, increasing top line sales and market share.Strategic alignment with McLane strengthened weak and fragmented supply chainOther initiatives: Bagged Ice/Propane Gas/Beer & Wine TestDelivered 27% comp sales growth - 21% GM dollar growth

• Vice President Merchandising Household Products

  • Jul 2008 - Mar 2010

  Key destination business (Laundry, Paper, Cleaning). Averaged comp store sales growth of 4-6% during this period. Commensurate growth of GM Dollars. Increased GM % by 151 bp.Consistently first to market with new, innovated product launches - drove year over year market share increases in all key categories.Best in industry implementation of Laundry Compaction initiative. Able to expand assortment by 20% and grow sales by 29%. Industry leader in market share expansion.

• Vice President Merchandising Food/Candy, Beverage and Household Products

  • Jan 2005 - Jul 2008

  Directed strategy and implementation of new Frozen/Refrigerated food program in 6500 storesDirected and implemented original DSD concept with Coca Cola and Frito Lay (this later became the foundation for future expansion into Tobacco, Beer and Wine and McLane)Facilitated acceptance of EBT payment formatRe-positioned and expanded all major food categories through addition of National Brands/Private Brands and addition of new categories.Grew division revenue by 72%, turns by 28% and margin rate by 131 bp over four fiscal years.

• Vice President Merchandising Health & Beauty and Household Products

  • Sep 1998 - Aug 2005

  Led team of 19 merchants in Health and Beauty and Household products.Expanded and/or launched Vitamin, Adult Incontinence and OTC categories, resulting in revenue growth of 46%, turn improvement by 17% and margin rate gain of 247 bp.Expanded Ethnic HBA sections to achieve #2 market share position behind Walmart.Expanded Air Care and Quick Cleaning sections, resulting in revenue growth of 31% and gross margin dollar expansion of 24%

• Divisional VP Merchandising

  • Jan 1994 - Sep 1998

  Managed merchant team in Toys, Electronics, Automotive, Hardware and Household Products.Launched prepaid Wireless and Long Distance category. Annual volume now in excess of 350 millionBuilt out and implemented first direct sourced Toy programs from Asia, resulting in GM improvement of 700+ bp.

• Director of Private Brands, Buyer Toys and Electronics

  • Sep 1988 - Jan 1994

  Set up FD Private Brand program. Directed all aspects: Sourcing, Graphic Design, Quality Assurance and Marketing.Received PLMA Retailer of the Year award

• Director of Imports

  • Jul 1981 - Jan 1994

  Responsible for all financial and logistical support functions to Merchandising relative to direct import initiatives (Letters of Credit, Logistics)Engaged first NVOCC Consolidator, resulting in maximized container utilization. First year freight savings in excess of 7 million dollars

• Buyer Hardware, Automotive and Household Products

  • Sep 1985 - Jan 1988

• Assistant Buyer Hardware, Automotive and Paint

  • Sep 1982 - Sep 1985