Experience

Executive Grapevine International

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Lead UX Designer

  • Jan 2023 - Present

  Lead UX design efforts for cross-functional teams, ensuring user-centered design principles are incorporated in all aspects of product development.Collaborate with stakeholders to understand business requirements and translate them into effective and appealing user interfaces.Conduct user research and testing to inform design decisions and validate design concepts.Develop wireframes, prototypes, and high-fidelity designs that effectively communicate design solutions and interactions to team members and stakeholders.Stay current on industry trends and best practices, continually seeking new and innovative ways to improve the user experience.Act as an advocate for the user, ensuring their needs and perspectives are always considered in product decisions. Show less

• Digital Product Designer

  • Apr 2022 - Jan 2023

  • Participate in design discussions and give feedback during planning and strategy meetings.• Quickly translate ideas into sketches, wireframes, mock-ups, and interactive prototypes.• Test assets and optimize based on their performance.• Iterate new designs based on user/client feedback.• Create digital assets (static, video, and HTML) for a range of platforms (social, display advertising, leadgen, websites, etc.).• Create website assets from hero design to web animations.• Create email designs for CRM programs and coordinate the creation of email templates in HTML.• Design and develop homepages, landing pages, and email concepts.• Create and execute concepts for digital advertising.• Research industry trends to present ideas and concepts for timely digital innovation.• Design and create digital publications closely with clients and internal editorial and marketing team Show less



Signstar Solutions Limited

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Graphic Designer

  • Jun 2020 - Apr 2022

  • Lead the graphic design department • Provide branding solutions for clients’ needs – including designs for: Packaging, shopfronts, window manifestations, vehicle livery/wraps, out-of-home advertising, banners, general print, digital and traditional signage, big-format prints, etc. • Liaise with clients to achieve the exact look and feel they are aiming for and managing their expectations • Manage projects from initial contact, to design, production and fitting stages, trying to ensure the project goes smoothly on all ends • Provide digital advertising for the company’s main social media pages in Instagram and Facebook, as well as ensuring that the correct audiences are targeted to maximise the growth of potential clients Show less



Sogody

• Software Development
• 1 - 100 Employee

• UI/UX Designer

  • Jan 2019 - Apr 2022

  Focusing on developing, personalizing and optimizing digital experiences for digital platforms. Designed the UX & UI of a wide variety of clients, including Samsung, Havas Media, Brainlabs, Unilever and others, via user research, prototyping and using industry standard tools to provide detailed specifics to the dev team. Ideation, strategizing and experimentation for e-commerce websites/apps. Applying A/B and multivariate testing strategies for uplifting soft and/or hard KPIs. Conducting QA on deliverables for a range of projects provided by the whole Sogody design team. Show less



Self Employed

• Graphic Design
• 400 - 500 Employee

• UI/UX Designer

  • Feb 2017 - Jan 2019

  Provided contract UI/UX designs, graphic design and creative services to clients including Laura Imami, Beit Halochem, Camden Tea Company, Music in Secondary Schools Trust (MiSST), and Sabor Restaurants. Work included user journey mapping and evaluation, UI/UX for web & mobile products, using user research methods, storyboarding, low and high fidelty prototypes and A/B testing. Managing client relationships, overseeing production and delivery of mobile and web products, conducting QA on deliverables for a range of projects, branding, company reports, indoor and outdoor adverts. Show less



Copy Write Printers

• London, United Kingdom

• Lead Graphic Designer

  • May 2017 - Dec 2018

  • Hired by specialist litho and digital design and print company on arrival in London to lead graphic design department serving companies including Beit Halochem, Resources for Autism, MiSST, Mercedes, Camden Tea Company, Sendible, Premier Home Help, The Hand Doctor, Uniform for Kids, Third Space Coaching, BNI, Embassy of Belgium, Cohen Arnold. • Managed relationships with clients and internal stakeholders through the entire design process from the core concept to final product • Developed and produced corporate and brand materials including leaflets, business stationery, brochures, magazines, posters, invitations etc Show less



CACTTUS

• IT Services and IT Consulting
• 1 - 100 Employee

• UI/UX Designer

  • May 2014 - Jan 2017

  Led Graphic Design department at Kosovar's market-leading ICT services and solutions company, created UI & UX, A/B tested multiple variations of user interfaces, did user research, recommended new strategies and marketing opportunities for clients including Kosovo’s Government, Civil Aviation Authority, Frutomania, Recura Financials, KFC, CACTTUS Education, ICK, Dokufest, and many more. Worked closely with the engineering and marketing team to ensure smooth product development. Led Graphic Design department at Kosovar's market-leading ICT services and solutions company, created UI & UX, A/B tested multiple variations of user interfaces, did user research, recommended new strategies and marketing opportunities for clients including Kosovo’s Government, Civil Aviation Authority, Frutomania, Recura Financials, KFC, CACTTUS Education, ICK, Dokufest, and many more. Worked closely with the engineering and marketing team to ensure smooth product development.



Tapeta

• Prishtine

• Assistant Art Director

  • Oct 2013 - May 2014

  • Led team of 2 graphic designers specializing in print, illustration and brand identities for one of Kosovo's biggest producers of interior design fabrics • Developed creative assets and execution for numerous marketing programs (logos, brochures, newsletters, infographics, presentations, and OOH advertisements) to drive sales • Designed a wide variety of branded textile prints and wallpapers • Led team of 2 graphic designers specializing in print, illustration and brand identities for one of Kosovo's biggest producers of interior design fabrics • Developed creative assets and execution for numerous marketing programs (logos, brochures, newsletters, infographics, presentations, and OOH advertisements) to drive sales • Designed a wide variety of branded textile prints and wallpapers



Paper Communications

• Prishtina

• Copywriter & Strategic Planner

  • May 2013 - Oct 2013

  • Designed marketing and e-marketing materials for clients of integrated regional communications agency including brochures and advertisements • Drove consistent brand language across multiple channels for promotional campaigns • Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis, crafted concept and content for journal ads, direct mail campaigns and blogs. • Designed marketing and e-marketing materials for clients of integrated regional communications agency including brochures and advertisements • Drove consistent brand language across multiple channels for promotional campaigns • Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis, crafted concept and content for journal ads, direct mail campaigns and blogs.



Koperativa

• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Jun 2012 - Sep 2012

  Designed posters, brochures, websites and covers for a variety of clients. Designed posters, brochures, websites and covers for a variety of clients.