Marketing and Digital Transformation Teacher

• Apr 2018 - Present

Marketing Executive for Latin America

• Jan 2021 - Oct 2022

Leader of Business Vertical responsible for the productization of Marketing solutions and services to optimize Mastercard's clients' portfolio and generate new cooperative business models (Mastercard Advisors). • Responsible for the P&L of USD 200 MM, Pre-Sales process and management of multiple marketing agencies. • Leadership of the portfolio optimization products group launching more than 10 products – 78% of the result. • Implementation of the Portfolio Optimization Program empowering the divisional sales team in the customer-facing approach. Result: more than 100 projects delivered and growth of more than 60%. • Contextual Marketing and Personalization regional leadership - bringing innovation to the product portfolio. • Design and implementation of P4P model design (pay for performance), reducing price pressure and positioning customers as business partners. • Performance Desks and Life Cycle Management products development, increasing its profitability by 20%. • Co-leadership in Global Projects, implementing marketing management, best practices of Knowledge Management. • ROI management via Test & Learn technology and mindset.

Director of Marketing and Digital for Latin America

• Jan 2017 - Oct 2017

• Responsible for the Digital Strategy applied to 20 countries in Latin America and the Center of Excellence in Media, CRM and social media, managing the relationship and business plan with Google, Facebook and Twitter, leveraging global agreements. • Development of Regional 360º Campaigns and sharing of materials for tropicalization in local countries. • AI product implementation called McBOT increasing engagement by 50%. • Responsible for activation using state-of-the-art technologies such as AR and VR, generating immersive customer experience and engagement. • Digital Merchandising Framework - part of the EOTF - Experience of the future.

Head of Digital Transformation for Latin America

• Nov 2011 - Jan 2017

• Digital Marketing Transformation Leader for more than 20 Unilever Brands. • Consolidation of data strategy (DMP) to enable the measurement guideline of digital projects, enabling the programmatic media purchasing process. Result: gain of more than 30% in efficiency. • Training of 300 marketing and sales professionals in Digital Marketing and Innovation. • Implementation of digital and content platforms to support ecommerce strategy (B2B and B2C). • Development of eCommerce strategy and MVP of direct sales to the consumer (DTC). • Acceleration of Startups and Execution of Corporate Venture Capital (USD 5MM) with 3 projects executed. • Leader of the Digital Innovation Committee focusing on best practices.

Sr. Marketing Manager for Latin America

• Jul 2011 - Oct 2011

• Management of Share of Voice and Share f Spending for Latin America, with a budget of USD 200 MM in Media and Production.• Joint business development, improving the efficiency of media investments by more than 20%.• Representative of the Global Digital Marketing Committee in Latin America.

Sr. Marketing Manager for Brazil

• Dec 2004 - Jul 2011

• Responsible for the Digital Presence of the 4 business units, managing a budget of USD 50M in Media and Production and definition of Media Mix based on global guidelines.• ROI Management of Marketing, Communication and Public Relations.• Execution of eSports sponsorship (WCG - World Cyber Games) generating experimentation and brand bonding.• Engagement in social media through experimentation and product evaluation.• Implementation of e-commerce strategy via affiliates and retail partnership.• Implementation of the CRM Strategy with more than 50% efficiency improvement in results.

Marketing and Partnership Manager

• May 1994 - Nov 2004

• Development of Communication Plan for VAR – Value Added Reseller. • Enabling the CRM B2B project and 360° customer-centric vision. • Development of alliances with major technology players such as: Intel, Compaq, HP, Cisco, Samsung, Microsoft. • Corporate Event Management • Development of Communication Plan for VAR – Value Added Reseller. • Enabling the CRM B2B project and 360° customer-centric vision. • Development of alliances with major technology players such as: Intel, Compaq, HP, Cisco, Samsung, Microsoft. • Corporate Event Management