Experience

Northern Commerce

• Canada
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Apr 2022 - Present

• Account Manager

  • Jun 2021 - Apr 2022



RedRhino Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2020 - Jun 2021

  - Manage various projects and accounts, responding to day-to-day client and project requirements- Develop in-depth communications strategies and account plans that leverage paid, earned and owned media - Implement and support coordinators and interns in implementing paid, earned and owned media tactics: long- and short-form copywriting for various print and digital applications, web publishing, event planning, crisis communications, social media management and more- Devise project briefs and creative briefs for the development of corresponding campaign artwork- Accurately represent the client’s point of view when reviewing work, providing feedback to the team and presenting to the client- Support the organic growth of existing clients through proposals and up-selling - Oversee overall project health, bottom-line and campaign KPIs for assigned campaigns- Analyze campaign results based on strategy KPIs and present findings

• Account Coordinator

  • Sep 2019 - Oct 2020

  - Coordinate projects and accounts, within corporate, nonprofit and public sectors, developing rapport with and acting as the main point of contact for clients- Conduct in-depth research to make appropriate next-step recommendations- Identify goals and opportunities to inform creative communications strategies that leverage paid, earned and owned media- Communicate complex plans and concepts to internal and external audiences- Coordinate paid, earned and owned media tactics: long- and short-form copywriting for various print and digital applications, web publishing, event planning, crisis communications, social media management and more- Develop and adhere to budgets and timelines



Lashbrook Marketing & Public Relations

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Coordinator

  • May 2018 - Sep 2019

  - Manage various projects and accounts, largely within the nonprofit and public sectors, developing rapport with and acting as the main point of contact for clients- Conduct in-depth research to make appropriate next-step recommendations- Identify goals and opportunities and aid in the development of informed and creative communications strategies that leverage paid, earned and owned media- Communicate complex plans and concepts to internal and external audiences- Develop and adhere to budgets and timelines- Implement paid, earned and owned media tactics- Analyze results based on KPIs established in strategy phase and present findings

• Communications Intern

  • Jan 2018 - Apr 2018



Theatre Tillsonburg

• Program Director

  • Aug 2015 - Sep 2017

  - Develop and implement communications initiatives to increase program profile - Produce, coordinate and distribute communications and promotional material - Devise a budget and ensure the budget is adhered to throughout fiscal year- Write grant proposals, devise sponsorship packages, organize fundraising events, manage large donations, and disburse money appropriately- Hire staff, recruit volunteers and facilitate appropriate training- Monitor the effectiveness of the program and develop methods of improvement

• General Manager

  • Nov 2016 - May 2017

  - Evaluate current communications strategies and assess public attitudes to plan and carry out actions for improved community engagement- Maintain and produce brand consistent content for communications platforms- Write grant proposals, devise sponsorship packages and conceptualize, organize and implement fundraising initiatives- Conceptualize, organize and implement events and programming that enable greater community outreach and involvement- Delegate tasks to be undertaken by volunteers, contractors or committees and oversee their progress- Organize space rentals to maximize the use of the theatre space between productions



Thriver Company

• Dance Instructor

  • Jan 2009 - Jun 2017

  - Provide basic to advanced studio or in-home dance instruction for students ages 3 through 18- Maintain a positive learning environment through fun and engaging dance-related activities- Choreograph and stage routines- Keep records of student performance and progress - Provide basic to advanced studio or in-home dance instruction for students ages 3 through 18- Maintain a positive learning environment through fun and engaging dance-related activities- Choreograph and stage routines- Keep records of student performance and progress



Academie Ste. Cecile

• International Student Recruitment & Promotions Assistant

  • Oct 2016 - Oct 2016

  - Represent and promote the school at recruitment events, educating and advising students and families about the school and its mandate- Implement the faculty’s marketing and student recruitment strategy and recommend methods of improvement - Represent and promote the school at recruitment events, educating and advising students and families about the school and its mandate- Implement the faculty’s marketing and student recruitment strategy and recommend methods of improvement



Oxford Workforce Development Partnership

• Communications Consultant

  • Jun 2016 - Oct 2016

  - Review the effectiveness of current communications strategies and recommend methods of improvement- Help to clarify the initiative to OWDP's main constituency- Conceptualize and write new content aimed to maintain a favourable public image - Review the effectiveness of current communications strategies and recommend methods of improvement- Help to clarify the initiative to OWDP's main constituency- Conceptualize and write new content aimed to maintain a favourable public image



York Lions Varsity Dance Team

• York Lions Varsity Dance Team Captain

  • Sep 2012 - Sep 2015

  - Perform administrative duties including external communications, record keeping and facility safety adherence- Recommend and develop structural changes for program improvement- Develop and maintain rapport with York University, Sport York, and the intercollegiate dance community- Organize team-building, team promotional and fundraiser events- Liaise between members and coaches- Choreograph and stage advanced routines - Perform administrative duties including external communications, record keeping and facility safety adherence- Recommend and develop structural changes for program improvement- Develop and maintain rapport with York University, Sport York, and the intercollegiate dance community- Organize team-building, team promotional and fundraiser events- Liaise between members and coaches- Choreograph and stage advanced routines



Theatre Tillsonburg Summer Camp

• Program Coordinator

  • May 2014 - Aug 2015

  - Evaluate existing programs and logistics and recommend methods for improvement- Maintain a positive, professional relationship with parents and the community- Organize and implement themed programming within a specified budget- Proactively identify and solve problems and areas of concern for staff, volunteers and campers- Maintain a safe, fun and educational environment for campers - Evaluate existing programs and logistics and recommend methods for improvement- Maintain a positive, professional relationship with parents and the community- Organize and implement themed programming within a specified budget- Proactively identify and solve problems and areas of concern for staff, volunteers and campers- Maintain a safe, fun and educational environment for campers



MLD Solutions

• Graphic Artist

  • Jul 2010 - Aug 2010

  - Meet clients to discuss objectives- Develop design briefs that suit the clients purpose- Think creatively to produce new ideas and concepts- Learn and utilize computer-aided design programs

• Receptionist

  • Jul 2010 - Aug 2010

  - Serve visitors by greeting, welcoming, directing and announcing them appropriately- Answer, screen and forward any incoming phone calls while providing basic information- Perform other clerical receptionist duties such as filing, photocopying and organizing