CEO & Founder

• Dec 2007 - Present

Provider of 'on demand' marketing services including: business development, lead generation, channel building and raising awareness for our clients in the cyber security, defence and hi-tech markets. Recent projects for clients include: ✪ Positioning & Messaging ✪ Channel Program Development ✪ Partner Acquisition Program ✪ Field Enablement ✪ In-person and Virtual Event Support ✪ Market Research ✪ Competitor Analysis Partnerships: ✪ SAP Open Ecosystem Partner ✪ Concentrica Associates Partner Examples of project work at https://avizent.contently.com/ Show less

CEO & Founder

• Nov 2019 - Present

Supplier of market leading WAN emulators, network taps, network packet brokers, firewalls, probes and cybersecurity devices backed up by a team with in-depth experience in networking, managed services, and security. Supplier of market leading WAN emulators, network taps, network packet brokers, firewalls, probes and cybersecurity devices backed up by a team with in-depth experience in networking, managed services, and security.

Marketing Director

• Aug 2017 - Present

Concentrica Associates is a team of highly experienced Sales and Marketing professionals with a proven track record of delivering results from a range of Lead Generation and Business Development Services. Concentrica Associates is a team of highly experienced Sales and Marketing professionals with a proven track record of delivering results from a range of Lead Generation and Business Development Services.

European Regional Director

• Jan 2023 - Present

Mend Lifestyle is a planet conscious wellness brand catering that prides itself on creating 100% natural candles and fragrances designed to relieve stress and lift mood. Mend Lifestyle is a planet conscious wellness brand catering that prides itself on creating 100% natural candles and fragrances designed to relieve stress and lift mood.

Marketing Director - EMEA, CEE, Russia

• May 2012 - Aug 2016

✪ Grew EMEAR/CEE business from $39m to $100m ✪ Senior Leadership Executive for EMEA,RUSSIA, CEE ✪ Member of the Corporate Marketing Leadership Executive ✪ TransformED from sales led model to 2 Tier channel model and built partner community ✪ Ran high power brand awareness, PR program and massive events schedule (90+ per year) ✪ Product owner across Digital, Content, Marketing, Communications, and Biz Intelligence EUROPEAN PARTNER AWARDS Achieved Starlink Partner Awards 2015 - Winner CRN 2015 Partner Program Guide - 5-Star Award Global Telecoms Business Innovation Awards 2012 - Winner Show less

Chief Marketing Officer

• Aug 2011 - Mar 2012

✪ Member of Execom team ✪ Contract to build growth strategy ✪ Delivered a full corporate re-brand, repositioning and messaging ✪ Member of Execom team ✪ Contract to build growth strategy ✪ Delivered a full corporate re-brand, repositioning and messaging

CEO and Co-Founder

• Sep 2010 - Jul 2011

✪ Providing specialist marketing consultancy ✪ Client roll call: SAP SE, Basis Technologies, Arch Consulting, Vistex, CyberSafe, InterSystems ✪ Providing specialist marketing consultancy ✪ Client roll call: SAP SE, Basis Technologies, Arch Consulting, Vistex, CyberSafe, InterSystems

Head of Partners & Alliances

• Mar 2010 - Aug 2010

✪ Created first Channel Program for the business✪ Recruited Channel Partners: Cable & Wireless, O2, BT, RIM, VodafoneNon Police Personnel Vetting (NPPV) and UK Government Clearance

Head Of Strategic Marketing

• Feb 2009 - Mar 2010

Non Police Personnel Vetting (NPPV) and UK Government Clearance

Head of Police Mobile Data Solutions

• Jun 2008 - Feb 2009

✪ Winner of British Computing Society Medal for most innovative Police Mobile Data solution✪ Created the "World's Most Advanced Mobile Data Car" for the Police, Fire and Ambulance✪ Responsible for the roll-out of smartphone technology to UK Police Forces & Covert AgenciesNon Police Personnel Vetting (NPPV) and UK Government Clearance

Vice President Marketing

• Dec 2007 - Apr 2008

✪ Member of the Executive Committee ✪ Managed the transition of the Spannerworks acquisition to iCrossing. ✪ Rebuilt the brand presence online in 6 weeks ✪ Member of the Executive Committee ✪ Managed the transition of the Spannerworks acquisition to iCrossing. ✪ Rebuilt the brand presence online in 6 weeks

Chief Marketing Officer

• Oct 2005 - Aug 2007

✪ Member of Executive Leadership Board and Shareholder ✪ Instrumental in contracting SAP as reseller of Redwood solution ✪ Led global roll out of SAP branded solution globally ✪ Transformed corporate re-brand, positioning and messaging ✪ Introduced digital marketing technologies: SEO, PPC AWARDS SAP UK Top ISV Partner Excellence Award based on revenue. SAP Pinnacle Award in the category of "SAP NetWeaver Showcases - ISVs". ✪ Member of Executive Leadership Board and Shareholder ✪ Instrumental in contracting SAP as reseller of Redwood solution ✪ Led global roll out of SAP branded solution globally ✪ Transformed corporate re-brand, positioning and messaging ✪ Introduced digital marketing technologies: SEO, PPC AWARDS SAP UK Top ISV Partner Excellence Award based on revenue. SAP Pinnacle Award in the category of "SAP NetWeaver Showcases - ISVs".

Global Marketing Director - SAP ERP

• Mar 1998 - Oct 2005

✪ Launched SAP's flagship solution SAP ERP to 55+ countries establishing it as the fastest growing SAP solution ever achieving over 1000 new customers in 9 months✪ Conceived the concept and executed ‘The Best of SAP World Tour’ in 2004 and 2005 drawing in over 55,000 attendees including 37,000 customers/prospects/partners plus 800 press and analyst attendees.✪ Developed a custom-built internal speakers platform to connect 300 keynote presenters, and a presentation library for more than 28 operational areas of the business Show less

Global Marketing Manager for SAP CRM

• Nov 1999 - Apr 2000

Launched SAP CRM globally.

Global Industry Marketing Manager for SAP Insurance

• Mar 1998 - Nov 1999

CMO & Main Board Director

• Apr 2000 - Jan 2003

✪ Member of Board of Directors, seconded from SAP ✪ Managed the first round investor funding of $25m ✪ Managed the marketing launch ✪ Significant P&L responsibility ✪ Managed exit strategy and private trade sale of this innovative financial settlement system. Successfully launched Orbian with the first transactions occurring in August 2001. The 9/11 terror attack caused five banks to withdraw their intentions to become shareholders. Consequently I managed the subsequent sale to an Australian magnate. Show less

European Sales Manager for Insurance

• Jul 1994 - Mar 1998