Experience

Impossible Marketing (Group Of Companies)

• Singapore
• Advertising Services
• 1 - 100 Employee

• Content Strategist

  • Sep 2017 - Present

  • Create written material in a variety of forms including blog articles, website landing pages, press releases, Q&As and social media posts given by project managers. • Manage a portfolio of clients and adhere to specific style guides. Ensure content is consistent with client's branding and addresses both business goals and consumer needs. • Produce well-researched search engine optimization (SEO) articles on any given topic to inform and attract readers, and drive web traffic. • Ensure the content is constructed in clear sentences with flow, readability, and sentence variety. • Manage a team of interns and junior writers to provide direction, proofread and edit content for errors and inconsistencies to improve readability. • Provides support, advice and creative thinking regarding content and campaigns on an on-going basis • Manage in-house asset/project as the editor for articles published on the website – TheGirl.co Show less