Experience

Grand Parade Investments Limited

• South Africa
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Non Executive Director

  • Feb 2020 - Present

  Responsible for the strategic direction of the group, as well as the corporate governance, policy making, monitoring executive directors and acting in the best interest of the stakeholders. I am also on the Social and Ethics Committee and the Remuneration Committee for the group as part of my contribution to Corporate Governance. Responsible for the strategic direction of the group, as well as the corporate governance, policy making, monitoring executive directors and acting in the best interest of the stakeholders. I am also on the Social and Ethics Committee and the Remuneration Committee for the group as part of my contribution to Corporate Governance.



Nadeson Opportunities

• South Africa

• Business Consultant

  • Feb 2019 - Present

  • Provided sound expertise in business management, operational performance management, human resource management, marketing and communications, strategy, and organizational development • Developed a human capital plan for the business • Established systems, processes, and policies by which to operate the business • Recruited, trained, and managed staff onboarding • Created all marketing collateral, digital content, and online platforms • Interior decorated and fitted all properties in the company’s leisure portfolio



Baskin Robbins

• South Africa

• Chief Operating Officer

  • Jan 2018 - Feb 2019

  Responsible for the Strategic planning and implementation for all three business units, which included the day to day operations of these businesses while driving efficiencies and profitability. The scope ranged from corporate management, restaurant operations, warehousing and manufacturing. The staff complement for this domain included approximately 250 people directly and indirectly. Responsible for the Strategic planning and implementation for all three business units, which included the day to day operations of these businesses while driving efficiencies and profitability. The scope ranged from corporate management, restaurant operations, warehousing and manufacturing. The staff complement for this domain included approximately 250 people directly and indirectly.



Dunkin'

• United States
• Food and Beverage Services
• 700 & Above Employee

• Chief Operating Officer

  • Jan 2018 - Feb 2019

  • Responsible for the strategic restructure, planning and implementation for all three business units, which included the day-to-day operations of these businesses while driving efficiencies and profitability. The scope ranged from corporate management, restaurant operations, warehousing, marketing, and manufacturing. The staff complement for this domain included approximately 250 people directly and indirectly. • Responsible for the strategic restructure, planning and implementation for all three business units, which included the day-to-day operations of these businesses while driving efficiencies and profitability. The scope ranged from corporate management, restaurant operations, warehousing, marketing, and manufacturing. The staff complement for this domain included approximately 250 people directly and indirectly.



Grand Parade Investments Limited

• South Africa
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Deputy Chief Executive Officer - Grand Foods

  • Jan 2016 - Jul 2018

  Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal, including investor relations. Directing the efforts of the marketing, communications and public relations staff and coordinate at a strategic and tactical level with the other functions of the organization.

• Director Marketing and Communications - Grand Foods

  • Jun 2014 - Aug 2016

  Head of Marketing and Communications for the Grand Parade Investments groups, QSR brands - Burger King, Dunkin Donuts and Baskin Robbins, as well as the groups other assets.



Burger King South Africa

• South Africa
• Food and Beverage Services
• 1 - 100 Employee

• Marketing And Communications Manager

  • Jan 2013 - Jun 2014

  Responsible for the overall delivery of the brand image and brand communications of the Company in South Africa as per global standards. Responsible for implementation and evaluation of the marketing and communications function within the organization. Responsible for the overall delivery of the brand image and brand communications of the Company in South Africa as per global standards. Responsible for implementation and evaluation of the marketing and communications function within the organization.



Grand Parade Investments Limited

• South Africa
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Marketing & Communications Manager

  • Dec 2012 - Jan 2013

  Responsible for all marketing and communications for the JSE listed company, including stakeholder communication, Investor relations and brand management Responsible for all marketing and communications for the JSE listed company, including stakeholder communication, Investor relations and brand management



Nadeson Projects (Pty) Ltd

• Cape Town Area, South Africa

• Director

  • May 2011 - Nov 2012

  • Source and secure projects • Negotiate and manage client relationships • Develop creative marketing and event concepts for projects • Manage overall delivery of project • Artist management and logistics • Source and secure projects • Negotiate and manage client relationships • Develop creative marketing and event concepts for projects • Manage overall delivery of project • Artist management and logistics



Flash Entertainment

• United Arab Emirates
• Entertainment Providers
• 1 - 100 Employee

• Project Associate

  • Mar 2010 - May 2011

  Responsible for development and successful execution of projects. Oversaw concept and production of sports, concert, charity and community events, through management of sponsorship, production, marketing, public relations, logistics, contracting, finance, artist management and reporting. Key Events worked on included - The Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yas Series, The President of the UAE Cup, WOMAD, Guns and Roses Concert, Snoop Dog Concert..... Responsible for development and successful execution of projects. Oversaw concept and production of sports, concert, charity and community events, through management of sponsorship, production, marketing, public relations, logistics, contracting, finance, artist management and reporting. Key Events worked on included - The Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yas Series, The President of the UAE Cup, WOMAD, Guns and Roses Concert, Snoop Dog Concert.....



Istithmar

• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing and Events Officer

  • Jan 2008 - Jan 2010

  Responsible for the successful delivery of all marketing, public relations and events related to the company and its business units. the job involved the development and execution of the richest golfing tournament in the world "The Dubai World Championship', the rebrand of the European Order of Merit, Rebrand of Dubai World group. Expertise were spread across not just marketing, events and pr, but also sponsorships, transport, hospitality, fashion design and retail, recruitment.

• Public Relations Officer

  • Jan 2007 - Jan 2008

  Develop Communication plans and budgetsOversee and approve media communicationsDevelop and communicate communication guidelinesImplement Public Relation campaignsPropose media strategy for announcementsCoordinate and manage inter-departmental communication and briefingsManage and update all company portfolio documents that are made publicCoordinate with events to identify and exploit media opportunitiesPrepare pre and post reportsRespond to media and interview requestsManagement of media centre on brand website



Sun International

• South Africa
• Gambling Facilities and Casinos
• 700 & Above Employee

• Graduate Management Executive Trainee

  • Feb 2005 - Nov 2006

  This programme facilitated executive management training in all Sun International Operations divisions and provide high level exposure and development in areas of finance, marketing , casino operations, resort operations and the executive performance review process. It included a practical project management element with resource allocation and real deliverables as part of the evaluation process. This programme facilitated executive management training in all Sun International Operations divisions and provide high level exposure and development in areas of finance, marketing , casino operations, resort operations and the executive performance review process. It included a practical project management element with resource allocation and real deliverables as part of the evaluation process.