Experience

MindShift Consultants

• United Arab Emirates
• Education Management
• 1 - 100 Employee

• Marketing Manager

  • Aug 2020 - Present

  •Designing, managing and executing communication and relationship strategies across multiple channels (Digital, Webinar and Social) to build strong brand presence for MindShift Consultants •Creating, designing and implementing website content and timely updates that acquired a 12% increase in google search navigation •Creating a holistic paid advertising strategy that led an increase in brand awareness by 35% in 2021 •Identifying long term clients, established common grounds ultimately positioning MindShift Consultants as a leading training solution provider •Increased customer satisfaction by 10% in my first year by proactively managing customer relationships •Building, implementing and rolling out MindShift Consultants (Previously Mish Management) rebranding strategies to build a renewed focus on customer retention and value creation Show less



Liquid Barrier

• United States
• Writing and Editing

• Head of East Africa & Middle East Operations

  • May 2020 - Jan 2023

  •Led the development, conceptualisation of visual messages, marketing and business development collaterals such as company profile, articles and social media posts to establish brand identity •Monitored content performance and audience participation to determine growth and communication strategies •Developed and analysed social insights to help drive better understanding of customers, competitive landscape, trends and opportunities. •Researched and recommended approach to trends, outcomes and findings to improve re-marketing strategies •Collaborated across the organization to support social media marketing and advocacy Show less



Women@Work ME

• United Arab Emirates
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Support

  • Jan 2020 - May 2020

  •Assisted in monitoring active marketing campaigns and developed methods to improve campaigns performance •Collaborated with stakeholders to create innovative ways to create better public awareness for products and services using digital media •Researched industry trends and reporting to Marketing Manager to make an informed decision on campaign performance •Updated and monitored social media accounts: LinkedIn, Facebook, Instagram, twitter, and company website to enhance user experience •Designed, scheduled and monitored social media posts across all platforms to strengthen brand image Show less



Alruwad Group for Business

• United Arab Emirates
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Executive

  • Aug 2017 - Nov 2019

  •Developed and implemented strategic marketing plans and tracked results including engagement, response rate & client retention •Identified market opportunities through online and social advertising to help & secure potential clients •Prepared all marketing collateral materials including brochures, letters as well as email templates to improve marketing campaigns •Edited English content on corporate websites after being translated from Arabic to ensure messaging across RBC’s target audiences •Launched a Facebook account with a 70 % increase in page followers in 2 months through organic growth methods Show less



RAW Coffee Company

• United Arab Emirates
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Training and Servicing Department

  • May 2016 - Jul 2017

  •Organized and distributed training manuals and other education material to ensure process quality •Coordinated and managed specialty coffee association (SCA) certified training programs and performance improvement actions •Prepared and distributed training material such as instructional notes and feedback forms—meeting company training standards throughout the training year to build a 360 cohesive process of delivery •Served as a central point-of-contact for corporate vendors and training participants ultimately maintained client satisfaction Show less