Experience

Provoq Agency

• Managing Director

  • Nov 2017 - Present

  At Provoq we believe that great ideas can only be achieved by first provoking a discussion. By stirring up some dust. By disagreeing. By letting you see the world from a different perspective. By asking questions and not being afraid of the answers.Provoq helps you create a business driven Customer Experience. Or as we like to call it: a Human Experience. We develop and/or optimize your marketing, communication and sales channels. Always with your end-customer in mind. From a thorough digital presence to branding your product or organisation to rolling out your marketing deliverables: challenge us and we'll do the same.Ready to Provoq?www.provoq.be

• Employer Brand & Communication Consultant @ Cegeka

  • Jun 2021 - Present

• Social Selling Coach/Consultant @ Antalis Benelux (Europe's largest paper distributor)

  • Feb 2021 - Jun 2021

  + Coaching the Antalis Benelux sales teams in the world of Social Selling. In other words: how to use LinkedIn as a PULL sales channel instead of e.g. cold calling (PUSH). + Drastically transforming how sales teams do business, with tangible sales as a result.

• Marketing & Communication Consultant Payroll (A.I.) @ AB InBev GHQ (Leuven)

  • Jan 2020 - Jun 2021

  + Change management for the overall communication way of working with regards to AB InBev's Payroll & People departments. + As well as designing and launching additional touchpoints within AB InBev's employee contact model.

• Employer Branding Consultant (A.I.) @ AB InBev GHQ (Leuven)

  • Jun 2019 - Nov 2019

  + Developing and launching AB InBev’s first truly dedicated Employer Branding campaign in both the Belgian and German market.+ Addressing specific challenges AB InBev has in those markets with regards to attracting, retaining and engaging (potential) employees. Based on analyzed market research.+ Responsible for translating the global EVP (Employer Value Proposition) into an ROI driven, original & authentic, localized online marketing campaign to push awareness and applications to current, open vacancies.+ Applying thorough stakeholder management, both in- and externally.+ Acting as the spider in the web between AB InBev’s London based advertising agency, ABInBev’s talents and internal stakeholders and clients.+ Managing and assigning available budget and maximizing its scope and reach.+ From defining the strategic and creative concept to thorough project management to launching the campaign to detailed reporting.

• Team Lead Marketing Business Partners (A.I.) @ Materialise 3D Printing (Leuven)

  • Jul 2018 - Apr 2019

  + Change management with regards to in- and external communication processes+ Development of an internal agency and optimization of briefing/pre-sales phase + stakeholder buy-in strategy and international roll-out to all stakeholders.+ Strategic thinker on internal projects (e.g. launch of a new solutions in the medical market)+ Building of a business case as also the integration and training of ERP and projectcommunication tools (“platform stack”) + stakeholder buy-in strategy and international roll-outto all stakeholders.+ Team Lead and coach of internal Business Partners (read: Account Managers)

• Account Director (A.I.) @ Leo Burnett/Publicis Group (Brussels)

  • Feb 2018 - Apr 2018

  + Key Account Management of clients like Coca-Cola, Chaudfontaine and Voltaren+ Co-developed a nation wide ATL campaign for Chaudfontaine.+ Coaching of both Account Managers and Account Executives.



Fontys Hogescholen

• Netherlands
• Higher Education

• Guest Lecturer Marketing

  • Jan 2009 - Present

  Several times a year I teach practical and no-nonsense workshops for marketing students attending the Fontys College in Tilburg, The Netherlands. With hands-on cases I try to give them new insights and inspiration as to what (online) marketing is and how it can be applied in different situations as a marketeer.



Accenture Interactive

• United States
• Advertising Services
• 700 & Above Employee

• Senior Key Account Manager & Antwerp Officer

  • Jul 2017 - Nov 2017

  Fast, honest, happy, approachable, proud, unpretentious and responsible. These are just a few of the adjectives that we use to describe our team of experts who very much enjoy working together to be the best communication agency we can be.Kunstmaan (now part of Accenture Interactive) is known for creating impactful customer experiences for leading Belgian companies and brands, both online and off. Its work has been recognized with Effie Awards for most effective brand communication. Kunstmaan’s capabilities include brand strategy, creative and marketing services, content creation, and digital development. The agency was founded in 1998 and has offices in Leuven and Antwerp.



BLONDE N.V.

• Belgium
• Information Services
• 1 - 100 Employee

• Key Account Manager Strategic Marketing

  • Feb 2014 - Jul 2017

  We provide solutions to all your marketing communication needs. Whether you want a one-off technical manual translation or you need a fully comprehensive tailored solution that covers all your communication needs — from the inception of a creative idea to the roll out of a comprehensive marketing campaign — we are here to guide and help you. Moreover, our pan-European network of market specialists is strategically located to deliver your message in whatever form to the relative markets.CLIENTS:- Shimano Japan, Shimano Europe, Shimano Benelux & all EU Shimano sales offices + distributors - Dupont Nemours, Kevlar brand- Trane (Ingersoll Rand Group) HVAC Services & Systems including all local EU sales offices.- Mylène Beauty & Cosmetics- Donaldson Filtration company- Kia Motors Europe



Gran' Trophy - Tailored Car Events

• Co-founder, Sales and Marketing Manager

  • Jan 2012 - Apr 2017

  Tailor made road books. Unique locations. Original events. Comradery. Just plain fun.We create high-end oldtimer & supercar rally events in Belgium with routes throughout Europe.Join one of our events or let us design a made-to-measure rally event for you or your business.> Responsible for and creator of our branding, marketing, digital channels, key sponsor relations and general management.Discover Gran' Trophy: www.grantrophy.com



AdForce

• Belgium
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager & PR Officer

  • Jul 2011 - Feb 2014

  Adforce - Digital Marketing AgencyA digital agency focussed on generating results through strategy. Not strategy as a concept or idea. But strategy as the art to bring together the building blocks serving a particular business, customized to the client and end-consumer.CLIENTS: Douwe Egberts, Keesing Group (Denksport brand), Ridley Bikes, Carglass, Carpetright, A. Vogel, StepStone, Keyence, InkClub, Uniroyal, Rajapack, Rameder, 2houses, ...



NTCP8

• Malaysia
• Design

• Brand Developer & Account Manager

  • Aug 2010 - Jun 2011

  NTCP8 - Full Service Communication AgencyCLIENTS:Microsoft, BSA (Business Software Alliance), Elephant Parade, Ubron, Merit Capital, ...



Starplanet BVBA

• Creative Manager (consultancy)

  • May 2009 - Aug 2010

  - Creating an online fan base platform from scratch, managing Belgian celebrities like Veronique de Kock, Gene Bervoets, Axel Daeseleire, Veerle Dobbelaere and many others. - Successfully creating partnerships with e.g. Samsung to boost the Starplanet concept- Many other start-up "bootstrapping" activities.



DigiPoint

• IT Services and IT Consulting
• 1 - 100 Employee

• Account Executive & Marketing Officer

  • Aug 2008 - Apr 2009

• Intern (during studies)

  • Jan 2008 - Jun 2008

  Intern



EnoRm Energydrink

• Marketing intern (during studies)

  • Sep 2006 - Jan 2007