Digital Marketing Specialist

• Sep 2019 - Present

● Manages all digital assets & media, budgeting, planning, execution & reporting ● Digital assets & media includes corporate website, SEM Paid Search, SEO & Paid Social ● Responsible for campaign planning and execution on all digital advertising platforms ● Daily monitoring of digital marketing performances on Google Ads (SEM), Facebook Ads Manager, Google Analytics, Hubspot CRM, Tiktok Ads Manager, Linkedin Campaign Manager ● Created dashboards for tracking user traffic behaviour, digital ad performance and leads generation campaign (Eg, Hubspot, Google data studio & Excel) ● Ensuring optimal level of SEO for organic performances on searches and web traffic ● Optimizing top performing keywords for SERP and conversions ● Appointed webmaster for corporate website ● Working with digital agencies to enhance overall digital marketing performance Show less

Senior Executive, Digital Solutions (Media Advertising)

• Jul 2017 - Sep 2019

● Manages all regional digital Advertising Solutions, Performance Marketing, Paid Media, Social Media management, Ad Operations ● Digital Marketing Campaign planning and execution ● Go-to person for all Programmatic and Direct sold campaigns (Yield optimization, Revenue tracking, Ad trafficking, ad creation, QA, reporting) ● Responsible for all ads monetization through programmatic - Achieved a 200% revenue increased ● Monitor campaigns throughout lifecycle, communicating with account managers, creative agencies and vendors on issues as needed ● Optimize campaigns, including reviewing reports and making suggestions to improve performance ● Work closely with sales, marketing, editorial, design, and tech on the creation and implementation of custom advertising solutions ● Responsible for supporting the advertising sales team during pre and post sales cycles, as well as throughout the execution phase for digital campaigns. ● Provide pre-implementation and post-implementation support to display publishers ● Setup, traffic, and optimize online ad campaigns in DFP, working with advertisers and ad networks to receive assets for campaign launches Show less

Sales Planner (Digital & TV Advertising)

• Jul 2015 - Jun 2017

● Responsible for the development of strategic sales proposals that meet both the advertiser and publisher’s needs ● Working with APAC Reps team by managing responses to integrated Digital & TV sales briefs, setting up campaigns ● Managing and servicing agencies or client on campaign implementation, optimisation and technical troubleshooting ● Provide in-depth knowledge of internal technical processes and digital solutions ● Key contributor in all aspects of pre- and post-sales integrated Digital & TV campaign management ● Understanding client briefs and brainstorms options to propose solutions, monitoring inventory availability and book campaigns ● Well versed in Google Doubleclick for Publisher (DFP) & Google Ad Exchange (ADX) ● Responsible for providing a “knowledge bridge” between the digital team in Ad Operations and the sales teams ● Providing technical expertise on digital solutions and acts as a “trusted advisor” to the sales teams and clients Show less

Senior Account Executive

• Apr 2015 - Jul 2015

Account Executive

• Feb 2014 - Apr 2015

Digital Account Service ● Key responsiblity for day to day digital deliverables ( eDMs, Webpage content management, rich media contents/display banners)● Provide high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues● Formulating proposal/digital solutions to meet client objectives, teaming up with UX/UI, designers, engineers to develop best digital solutions as needed● Supporting execution of product microsites, including conceptualization, testing, and deployment Show less

Digital Marketing Intern

• Aug 2013 - Feb 2014

Account Servicing/Management – Clients: Unilever, Energizer & Nokia Planning, Analysis & Review Nokia Local Community Management (Social media)– Local Community Manager Account Servicing/Management – Clients: Unilever, Energizer & Nokia Planning, Analysis & Review Nokia Local Community Management (Social media)– Local Community Manager

Marketing Intern

• Sep 2008 - Nov 2008

Marketing & Communications Department Corporate & Retail Events Social Media Marketing & Communications Department Corporate & Retail Events Social Media