Marketing and Communications, Department of Materials Science and Engineering

• Oct 2018 - Present

Marketing Strategy and Visual Designer

• Jan 2017 - Present

• Conceptualize and develop successful marketing and brand awareness strategies across both digital and traditional channels. • Forge and grow strong, profitable client relationships, conducting needs assessments and ultimately exceeding expectations. • Manage social platforms and drive exponential growth in fan base through effective engagement across multiple platforms. • Develop a broad base of social media tools, from organic engagement to PPC ads. • Create content targeted to specific demographics, spanning website copy, blog/social posts, campaigns, and digital ads. • Spearhead all aspects of social media ad campaigns, including crafting and tracking posts, and analyzing performance. • Conceive and execute designs for a full range of marketing collateral, from websites to brand identity to display ads. • Provide creative direction, ranging from graphic design to copywriting. • Build and lead teams to execute digital marketing and strategy engagements. • Understand how to create SEO-friendly blog posts and other digital content. • Oversee third-party vendors and ensure timely deliverables. Show less

Digital Content Manager / Senior Copywriter

• Oct 2014 - Nov 2016

• Revived a dormant social media presence for this boutique digital marketing and analytics agency, driving an increase in Twitter, Facebook, and LinkedIn following of 294%, 112%, and 65%, respectively; revamped website content for the company’s rebranding in 2015. • Spearheaded content direction and creation for major client campaigns, including work for AppleCare Urgent Care clinics that led directly to a 28% increase in click-through rates. • Drove Facebook and Google AdWords campaigns that delivered results, including over 56,000 new site visitors, significant increases in conversions, and dramatic drops in cost-per-click and cost-per-lead. Show less

Grand Format Production Manager

• 2009 - 2014

• Managed digital print department that delivered $700K in annual revenue for this national marketing services company. • Oversaw and managed day-to-day design, digital printing, production, finishing, and material orders. • Worked closely with the pre-press department and customer service reps to efficiently schedule daily and weekly wide format production workflow. • Consulted directly with the owner regarding equipment upgrades and hires. • Provided daily department status updates. Show less

Principal and Vice-President

• 1997 - 2009

• Co-established Savannah’s first fully-digital production printing facility, earning a 2003 Small Business of the Year from the Savannah Chamber of Commerce. • Grew this digital imaging and marketing agency from the ground up to over six staff, seven-figure revenues, and consistent double-digit YoY growth; brokered a successful merger with a larger partner in 2009. • Worked directly with clients through entire project life cycle, from conception, strategy, and design all the way through production, delivery, and installation. • Designed trade show displays and exhibit environments for museums, local and regional brands, plus healthcare and educational institutions. • Successfully closed hundreds of clients, building profitable relationships based on a deep understanding of their marketing goals. Show less

On-Air Graphics Designer

• 1996 - 1997

• Designed graphics for on-air news broadcasts and client commercials. • Cross trained as an in-studio production assistant, camera operator, sound board operator, and floor director. • Directed daily morning news show. • Composed broadcast copy for anchors. • Designed graphics for on-air news broadcasts and client commercials. • Cross trained as an in-studio production assistant, camera operator, sound board operator, and floor director. • Directed daily morning news show. • Composed broadcast copy for anchors.