Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Senior Director, Marketing, Demand Generation and GTM

  • Apr 2021 - Oct 2021

  San Francisco Bay Area Craft and manage demand generation strategy working with integrated marketing, PR, product marketing, content, and sales teams. Purview includes field marketing, website strategy, brand creative, marketing operations, digital marketing, email marketing, marketing budget, and marketing project management. -Increased ARR to $400M from $10M in six years -Increased marketing contributed pipeline from 40% to 60% -Increased the MQL to closed-won opportunity rate from 15% to 30%

• Director of Demand Generation

  • Jul 2018 - Apr 2021

  San Francisco Currently responsible for overseeing Field Marketing, Project Management, Digital Marketing, Marketing Operations and Creative teams.

• Head of Demand Generation Communications

  • Jun 2017 - Jun 2018

• Interim VP of Demand Generation

  • Oct 2017 - Jan 2018



LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Head of Marketing Services, Demand Generation

  • Jul 2016 - Jun 2017

  San Francisco Bay Area

• Demand Generation Manager

  • Jul 2015 - Jul 2016

  San Francisco Bay Area Manages digital demand generation for LiveRamp and RampUp brands. Focus areas include; digital advertising, website, website analytics, content (including blogs, eBooks, webinars, newsletters, videos), email marketing, social media, and customer advocacy.

• Marketing Programs Manager

  • Feb 2015 - Jul 2015

  San Francisco Bay Area



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Manager, Catalyst Community

  • Jun 2014 - Feb 2015

  San Francisco Bay Area



Engage PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive, Public Relations

  • Mar 2014 - Jun 2014

• Account Executive

  • Aug 2012 - Feb 2014

  Alameda, CA Manage and support PR and social media programs for Skyfire (an Opera Software Company) and TIBCO Software. Previously worked with technology companies such as: Digital Realty, Continuous Computing, Occam Networks, Sigma Systems, Spectrum Bridge, Metaswitch Networks and Vantage Data Centers. Act as account team lead, driving a variety of projects simultaneously in a deadline-oriented environment while also maintaining flexibility to meet changing needs and demands by prioritizing tasks and… Show more Manage and support PR and social media programs for Skyfire (an Opera Software Company) and TIBCO Software. Previously worked with technology companies such as: Digital Realty, Continuous Computing, Occam Networks, Sigma Systems, Spectrum Bridge, Metaswitch Networks and Vantage Data Centers. Act as account team lead, driving a variety of projects simultaneously in a deadline-oriented environment while also maintaining flexibility to meet changing needs and demands by prioritizing tasks and duties accordingly. Train and manage both account coordinators and interns on day-to-day client tasks including content creation, competitive analysis, social media analytics, client recommendations, time management, and reporting on client account activity. Work closely with account supervisors, directors and the agency owner to ensure clients’ PR initiatives are exceeded while assisting with employee and client management, business development, internal hiring, training and review processes. Assist in the creation and delivery of new business research, proposals and presentations. Contribute to the development of customized plans for new and existing clients to implement PR goals, and provide strategic counsel on how to achieve such initiatives. Continuously develop and maintain relevant media and analyst relationships that have resulted in direct client coverage in publications such as International Business Times, InformationWeek and GigaOM. Create a variety of client content, including press releases for new product launches, customer wins, new service offerings, personnel appointments, as well as executive blog posts, speaking/award submissions, pitches, media alerts, media lists, briefing books, and general client correspondence. Provide in-person and pre-event support for the annual customer events for TIBCO Software and Metaswitch Networks. In July 2013, played a strategic role in compiling and presenting a social media webinar for a sales and marketing team of fifty.

• Associate Account Executive

  • Sep 2011 - Aug 2012

  Display a strategic and tactical understanding of social media as well as its role in the public relations process. This includes executing, tracking and evaluating company brand and perception on Twitter, Facebook, YouTube, LinkedIn and corporate blogs. Develop and maintain relevant media and analyst relationships that have resulted in direct client coverage. Assist in creating public relations launch plans for specific program initiatives including strategy, tactics and measurable goals… Show more Display a strategic and tactical understanding of social media as well as its role in the public relations process. This includes executing, tracking and evaluating company brand and perception on Twitter, Facebook, YouTube, LinkedIn and corporate blogs. Develop and maintain relevant media and analyst relationships that have resulted in direct client coverage. Assist in creating public relations launch plans for specific program initiatives including strategy, tactics and measurable goals. Draft press releases and media alerts for customer win announcements, customer and trade show events, funding news, personnel appointments, and new service offerings. Responsible for the creation of client content materials, including executive blog posts, speaking/award opportunity abstracts, pitches, media alerts, media lists, briefing books, and general client correspondence.

• Account Coordinator

  • Oct 2010 - Sep 2011

• Intern

  • Jun 2010 - Oct 2010



MP Accountancy Corporation

• Office Manager/ Staff Accountant

  • Jun 2009 - Jul 2010

  Acted as information and communication manager of the office. Conducted extensive research projects in order to meet organizational needs. Prepared invoices, reports, memos, letters, financial statements, and other documents using Microsoft Word, Excel, and other presentation software. Acted as bookkeeper and manager of budget. Preparation and review of individual income tax returns and corporate payroll and sales tax returns.



Buckle

• Sales and Management Intern

  • Jan 2009 - May 2009

  Provided guests with an enjoyable shopping experience through outstanding customer service and teamwork. Demonstrated a large knowledge base of many different products in order to educate guests and co-workers. Was required to find creative ways to market products to guests including; designing appealing displays, informing guests about products and assisting guests in recognizing what worked best in their search. Adapted to a diverse clientele in a competitive retail setting. Managed… Show more Provided guests with an enjoyable shopping experience through outstanding customer service and teamwork. Demonstrated a large knowledge base of many different products in order to educate guests and co-workers. Was required to find creative ways to market products to guests including; designing appealing displays, informing guests about products and assisting guests in recognizing what worked best in their search. Adapted to a diverse clientele in a competitive retail setting. Managed, tracked and educated employees about customer services. Constantly recruited new members to the team. Show less



In Motion Fitness

• Customer Service Representative

  • Jul 2007 - May 2009

  Offered genuine and knowledgeable services to all members. Required to market the facility with detailed explanations of the numerous amenities provided. Performed constant multitasking including: answering phones, making appointments, and handling purchases while providing members with assistance. Communicated effectively with all departments and businesses in the club. Received "5-Diamond Customer Service Award of the Month" August & November 2008