Roy Tavenor
Chairman at Red Design Group- Claim this Profile
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Zulu Elementary proficiency
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Bio
Rhys Mullarvey
Roy is one of the most considerate Directors I have come across during my employment. He is the marketing heart of RED Design on top of handling his directorial responsibilities with the highest standards. I personally hold him in high regard and always feel comfortable approaching him with any matter.
Peter Sinodinos
Roy Taverner and his team at RED Design delivered a very detailed and complex project from what seemed like a malaise of inputs from many voices in a crowded board room one afternoon. He listened and absorbed what was said , taking it away,and with his drive re-presented a new perspective on a post peak view, that has now become part of the esscence of our brand. Roy's patience and stewardship, excellent understanding of his topic reinforced why we had sought out to find him and his team in the first place. I have no hesitation in recommending him to anyone who requires his services. His unassuming manner belies what is a great resource of marketing experience and retail savvy.
Rhys Mullarvey
Roy is one of the most considerate Directors I have come across during my employment. He is the marketing heart of RED Design on top of handling his directorial responsibilities with the highest standards. I personally hold him in high regard and always feel comfortable approaching him with any matter.
Peter Sinodinos
Roy Taverner and his team at RED Design delivered a very detailed and complex project from what seemed like a malaise of inputs from many voices in a crowded board room one afternoon. He listened and absorbed what was said , taking it away,and with his drive re-presented a new perspective on a post peak view, that has now become part of the esscence of our brand. Roy's patience and stewardship, excellent understanding of his topic reinforced why we had sought out to find him and his team in the first place. I have no hesitation in recommending him to anyone who requires his services. His unassuming manner belies what is a great resource of marketing experience and retail savvy.
Rhys Mullarvey
Roy is one of the most considerate Directors I have come across during my employment. He is the marketing heart of RED Design on top of handling his directorial responsibilities with the highest standards. I personally hold him in high regard and always feel comfortable approaching him with any matter.
Peter Sinodinos
Roy Taverner and his team at RED Design delivered a very detailed and complex project from what seemed like a malaise of inputs from many voices in a crowded board room one afternoon. He listened and absorbed what was said , taking it away,and with his drive re-presented a new perspective on a post peak view, that has now become part of the esscence of our brand. Roy's patience and stewardship, excellent understanding of his topic reinforced why we had sought out to find him and his team in the first place. I have no hesitation in recommending him to anyone who requires his services. His unassuming manner belies what is a great resource of marketing experience and retail savvy.
Rhys Mullarvey
Roy is one of the most considerate Directors I have come across during my employment. He is the marketing heart of RED Design on top of handling his directorial responsibilities with the highest standards. I personally hold him in high regard and always feel comfortable approaching him with any matter.
Peter Sinodinos
Roy Taverner and his team at RED Design delivered a very detailed and complex project from what seemed like a malaise of inputs from many voices in a crowded board room one afternoon. He listened and absorbed what was said , taking it away,and with his drive re-presented a new perspective on a post peak view, that has now become part of the esscence of our brand. Roy's patience and stewardship, excellent understanding of his topic reinforced why we had sought out to find him and his team in the first place. I have no hesitation in recommending him to anyone who requires his services. His unassuming manner belies what is a great resource of marketing experience and retail savvy.
Experience
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Red Design Group
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Australia
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Design
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1 - 100 Employee
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Chairman
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Dec 2002 - Present
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Managing Principal
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Dec 2002 - Dec 2002
I am a director and co-founder of a retail and hospitality design practice called RED DESIGN GROUP - specialising in strategy, branding, architecture, interior design, digital and customer experience design.Based in Melbourne,Brisbane and ho Chi Minh City, we work all over Australia - and Asia Pacific - in the retail, hospitality, casino, clubs, pubs, shopping centre and healthcare markets.A range of design skills in a single, integrated team is what sets us apart and we have added experience design to the mix to take our clients the new world of digital.We have set a new Design Hub in Ho Chi Minh City in Vietnam to cope with the increasing demand for our services in this booming region which is one the world's fastest growing markets. Show less
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The Retail Partnership
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Melbourne, Australia
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Director
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Feb 1997 - Oct 2000
Our practice was a specialised retail strategy firm working with major retailers and service organisations to improve business performance. Achievements included moving the RACV into retail shopping centres, strategy development for Telstra's retail network, reviewing the retail effectiveness of the Guardian Pharmacy Group, retail training of Telstra management teams, and managing the merger of REd Earth into the Esprit Group. Our practice was a specialised retail strategy firm working with major retailers and service organisations to improve business performance. Achievements included moving the RACV into retail shopping centres, strategy development for Telstra's retail network, reviewing the retail effectiveness of the Guardian Pharmacy Group, retail training of Telstra management teams, and managing the merger of REd Earth into the Esprit Group.
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Myer Department Store
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Melbourne, Australia
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CMO
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Mar 1995 - Feb 1997
I headed the Myer marketing team with national responsibility for the advertising, promotions, PR, visual merchandising, direct marketing, marketing research and loyalty teams - as well as an inhouse graphic design team. Milestones were the integration of marketing activities into a single team, the relaunch of the Myer card, a new brand advertising campaign and a major initiative to re-engineer the advertising production process with savings of over $10m annually I headed the Myer marketing team with national responsibility for the advertising, promotions, PR, visual merchandising, direct marketing, marketing research and loyalty teams - as well as an inhouse graphic design team. Milestones were the integration of marketing activities into a single team, the relaunch of the Myer card, a new brand advertising campaign and a major initiative to re-engineer the advertising production process with savings of over $10m annually
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Clemenger Direct
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Melbourne, Australia
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Retail Strategist
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Jan 1995 - Mar 1995
On emigrating to Australia I was offered a short term contract by Vin Jenkins, CEO of this leading Direct Marketing agency. Highlights included launching the GM Card for Holden and working on the Coles pitch for the Clemenger Group. I was offered the role of GMM Marketing at Myer and became a client of the agency that gave me my first job in Australia. Thanks Vin. On emigrating to Australia I was offered a short term contract by Vin Jenkins, CEO of this leading Direct Marketing agency. Highlights included launching the GM Card for Holden and working on the Coles pitch for the Clemenger Group. I was offered the role of GMM Marketing at Myer and became a client of the agency that gave me my first job in Australia. Thanks Vin.
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T Mania
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Johannesburg Area, South Africa
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Managing Director
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Jan 1992 - Dec 1994
My wife and I launched a fashion T Shirt retail store aimed at young, trendy shoppers. We sold branded apparel and then added custom designed shirts made n the spot in the store. We sold the business on leaving South Africa for our new life in Australia. My wife and I launched a fashion T Shirt retail store aimed at young, trendy shoppers. We sold branded apparel and then added custom designed shirts made n the spot in the store. We sold the business on leaving South Africa for our new life in Australia.
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Marketing Techniques
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Johannesburg Area, South Africa
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Managing Director
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Jan 1988 - Dec 1994
I ran my own retail "do- sultancy" practice working with large retail groups such as Specialty Stores and Sterns Jewellers to develop and implement marketing strategies. Highlights were the repositioning of the Mr Price and Milady"s apparel brands - working for Joint MD"s Stewart Cohen and Laurie Chiappini. The launch of Milady"s Style Circle loyalty club was another big milestone. Marketing Techniques was wound down when my family and I emigrated to Melbourne, Australia. I ran my own retail "do- sultancy" practice working with large retail groups such as Specialty Stores and Sterns Jewellers to develop and implement marketing strategies. Highlights were the repositioning of the Mr Price and Milady"s apparel brands - working for Joint MD"s Stewart Cohen and Laurie Chiappini. The launch of Milady"s Style Circle loyalty club was another big milestone. Marketing Techniques was wound down when my family and I emigrated to Melbourne, Australia.
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Sales House
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Johannesburg Area, South Africa
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CMO
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1987 - 1990
Headed marketing function for a large chain of fashion stores - including an inhouse creative agency and a loyalty marketing team who managed the Sales House Club - the largest program of its kind in Africa at that time. Headed marketing function for a large chain of fashion stores - including an inhouse creative agency and a loyalty marketing team who managed the Sales House Club - the largest program of its kind in Africa at that time.
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Research and Development Manager
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1985 - 1987
Created an new R&D function within the Edgars Stores chain which specialised in market research, customer insights, private brands and new product development.
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Sales Promotions Manager
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1979 - 1985
Ran the sales promotion function within the Edgars retail marketing team - focusing on national sales promotion, direct marketing programmes, database marketing, loyalty marketing and new store opening promotions.
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Brand Manager
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1976 - 1979
Brand Manager within the Lever Bros household cleaners division - my brands included Sunlight Liquid, Sunlight Soap and Sun Dishwasher.
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National Promotions Manager
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1974 - 1976
Ran the sales promotions function across all Lever Bros brands as well as national force of sales promoters and demonstrators.
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Key Account Manager
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1972 - 1974
Managed key accounts in the Cape Town area as a member of the Lever Bros sales team.
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