Experience

Tradestars

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Co-Founder & Co-CEO

  • Jul 2022 - Present

  Improving businesses' ecommerce journey by providing bright, smart, collaborative and affordable local cowarehouse space Improving businesses' ecommerce journey by providing bright, smart, collaborative and affordable local cowarehouse space



Virgin StartUp

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Startup Mentor

  • Apr 2021 - Present

  Mentor to Virgin funded entrepreneurs, offering guidance and advice on developing and scaling a business. Using personal experience to support new businesses, through the challenges and processes new aspiring entrepreneurs face such as developing strategies, sales and growth plans and fundraising. Mentor to Virgin funded entrepreneurs, offering guidance and advice on developing and scaling a business. Using personal experience to support new businesses, through the challenges and processes new aspiring entrepreneurs face such as developing strategies, sales and growth plans and fundraising.



CloudKitchens

• United States
• Real Estate
• 100 - 200 Employee

• Head of Real Estate Development, EMEA | General Manager UK

  • Jun 2018 - Jun 2021



FoodStars

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Co-Founder | Co-CEO (Acquired by CloudKitchens)

  • Sep 2015 - Jun 2021

  Initially developed as an expansion of Running Sushi into the real estate space, with the acquisition and operation of two dark kitchens across the UK. This grew into the largest dark kitchen company in the UK creating a disruption in the online food delivery market and lowering the barrier to entry for various food startups and major food brand players with over 45 dark kitchen locations. Key Accomplishments: ● Invested own capital for establishment of the first facility which was 100% occupied at opening, running and managing all aspects of the business for the first 12 months of operation in order to prove concept. ● Once POC was established, raised capital through private investment, growing the business from 3 kitchens to 45 in a period of 18 months with 100% occupancy at launch of each site. ● Headed all operational aspects of the business including but not limited to Real estate development, business strategy, operations, finance, growth and scale. ● Headed product and real estate development from initial ideation through development to launch and product refinement, constant product optimisation, and increased scalability. ● Controlled due diligence and market rationale for over 15x in real estate and business growth within 18 month by deep market analysis, saleable price of product, creating cost efficiencies in CAPEX budgets to increase chargeable space at the same cost, rigorous hands on project management and decreasing TCO both for the business and the operators. ● Led the successful acquisition of FoodStars by CloudKitchens.



Running Sushi

• London, United Kingdom

• Founder | CEO

  • Nov 2011 - Oct 2015

  Founded Running Sushi in 2011, becoming the first known online only food brand and dark kitchen globally. Quickly grew the business into a £300k revenue business, leveraging online ordering platforms and acquired an industrial property and converted it into two dark kitchens, one for the sushi operation and the other to hire out in order to cover overheads. Quickly realised the demand for renting of kitchens and the associated market and financial opportunity, and rented the second sushi operating kitchen to food operators, turning this into the main focus of attention. Expanded the opportunity to over 100 different entrepreneurs leading to a 24/7 operating kitchen rental business and 100% occupancy within 1 month of idea trial. Key Accomplishments: ● Ran all aspects of the business and participated in every role including working as a sushi chef and a rider in order to decrease direct expenses and sustain operations ● Secured the highest possible loan (£25k) from virgin startup in order to continue developing the dark kitchen concept which led me to creating FoodStars.



Unique

• Tel Aviv, Israel

• Founder | CEO

  • Jan 2010 - Jul 2011

  Purchased a beauty salon business and optimised the business enterprise utilising the emerging Groupon service to improve brand visibility that facilitated the increase in company’s revenue by over 10x and directed a team of 12 full time employees for operational and daily management. Purchased a beauty salon business and optimised the business enterprise utilising the emerging Groupon service to improve brand visibility that facilitated the increase in company’s revenue by over 10x and directed a team of 12 full time employees for operational and daily management.



Fotobar

• Tel Aviv, Israel

• Co-Founder

  • Aug 2009 - Jun 2010

  Launched this brand partnered with factories to manufacture pilot Fotobar machines, established from the idea of a photo vending machine that enabled customers to instantly upload and print images, Expanded market to major retailers in Israel including TivTaam, AmPm, Alonit, Mega and Rami Levy and developed software, sourced material and worked with cross-functional teams on improving and expanding product service reach. Launched this brand partnered with factories to manufacture pilot Fotobar machines, established from the idea of a photo vending machine that enabled customers to instantly upload and print images, Expanded market to major retailers in Israel including TivTaam, AmPm, Alonit, Mega and Rami Levy and developed software, sourced material and worked with cross-functional teams on improving and expanding product service reach.



Israeli Military Intelligence

• Israel
• Armed Forces
• 700 & Above Employee

• Non-Commissioned Officer

  • Nov 2004 - Oct 2007

  Staff Sergeant Staff Sergeant