Roy Ho

Product Manager at Taiwan Hsin Lin Enterprises Co.,Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei City, Taiwan, TW
Languages
  • English -
  • Chinese -
Skills

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Credentials

  • TOEIC
    -

Experience

  • Taiwan Hsin Lin Enterprises Co.,Ltd.
    • Product Manager
      • Apr 2019 - Present

       2019 vs 2018 YTD IMS increases +3%, market share in candy category +0.1% in TW market and optimizing return rate 0.4 percentage points Brand Collaboration: develop new business opportunity to tea shop collaboration with ShareTea, which open Ricola eyes on co-branding business. Precise marketing: Participate in Double 11 event at 7-11 the first time and exposing brand message by incentive to store managers. As a result, sales uplifting +56% (vs similar promotion mechanics) and had…  2019 vs 2018 YTD IMS increases +3%, market share in candy category +0.1% in TW market and optimizing return rate 0.4 percentage points Brand Collaboration: develop new business opportunity to tea shop collaboration with ShareTea, which open Ricola eyes on co-branding business. Precise marketing: Participate in Double 11 event at 7-11 the first time and exposing brand message by incentive to store managers. As a result, sales uplifting +56% (vs similar promotion mechanics) and had retained the raising performance for the next 2 months comparing to MTD last year after end of the event Optimize product portfolio increase profit contribution: to view each contribution of production in the channels and promotion frequency, successfully cutting down the expense - 9% and driving sales and profit uplift +5%. Show more Show less

  • President Pharmaceutical Corp
    • Assistant Product Manager
      • Sep 2017 - Apr 2019

       2018 vs 2017 YTD IMS increases +19%, gross profit rate +10.3 percentage points and net profit rate +11.3 percentage points Potential product survey and importing：92 times PR exposure in 60 days and average 3 persons inquiries in the period of promotion. Achieve A&P target by saving 4 percentage points Channel Promotion planning and execution improvement: Lead national consumer promotion and full year tailor-made promotion for EC (+16% sales growth) and Cosmed (IMS +8.3% sales…  2018 vs 2017 YTD IMS increases +19%, gross profit rate +10.3 percentage points and net profit rate +11.3 percentage points Potential product survey and importing：92 times PR exposure in 60 days and average 3 persons inquiries in the period of promotion. Achieve A&P target by saving 4 percentage points Channel Promotion planning and execution improvement: Lead national consumer promotion and full year tailor-made promotion for EC (+16% sales growth) and Cosmed (IMS +8.3% sales during a promotion and save 5 ppt contract fee YOY) Show more Show less

  • Mao Bao Inc.
    • Marketing Executive
      • Oct 2015 - Sep 2017

      In charge of the brand of Mao Bao, including whole categories in household care. 2017 vs 2016 sales + 8%, gross profit +4%, net profit +7% NPD plan and execution then cooperating with related department to catch on the project schedule. Design and implement on-line/off-line promotion: Drive +160% sales by joining with credit card promotion in Carrefour Grow high margin products sales weight up to +1.5 ppt from 2016 to 2017 Manage brand’s expense to maintain A&P and P&L… In charge of the brand of Mao Bao, including whole categories in household care. 2017 vs 2016 sales + 8%, gross profit +4%, net profit +7% NPD plan and execution then cooperating with related department to catch on the project schedule. Design and implement on-line/off-line promotion: Drive +160% sales by joining with credit card promotion in Carrefour Grow high margin products sales weight up to +1.5 ppt from 2016 to 2017 Manage brand’s expense to maintain A&P and P&L when plan promotion Show more Show less

  • I-MEI FOODS CO., LTD
    • Trade Marketing Specialist
      • Mar 2014 - Oct 2015

      In charge of I-MEI puff, instant powder, chocolate cookies and dessert category Develop and manage specific promotions and communicate overall promotion performance. Drive up +28% net sales by designating trade promotion of instant tea at Carrefour, RT and A-mart Collaborates with product managers and sales team to develop local point of sales display guideline, equity shelf talker, promotional DM Ensures effective and efficient trade marketing spending and tracks/evaluate trade… In charge of I-MEI puff, instant powder, chocolate cookies and dessert category Develop and manage specific promotions and communicate overall promotion performance. Drive up +28% net sales by designating trade promotion of instant tea at Carrefour, RT and A-mart Collaborates with product managers and sales team to develop local point of sales display guideline, equity shelf talker, promotional DM Ensures effective and efficient trade marketing spending and tracks/evaluate trade marketing spending Evaluate product performance, promotion effectiveness and do resource judgment in each KA periodically. Show more Show less

  • Associated British Foods plc
    • Marketing Assistant
      • 2011 - 20121 year

      1、Analyzed potential channels, market size, efficiency of investment, and route to market.2、To support Trade Marketing Manager in developing customer business plans and business reviews.3、Supported Ovaltine OOH/FS project to develop the tea shops distribution and visibility

Education

  • National Taipei University
    -
  • National Taipei University
    -

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