Experience

LeadPost

• United States
• Advertising Services
• 1 - 100 Employee

• CMO

  • Jun 2022 - 1 year 7 months



Raindance

• United States
• Advertising Services

• Content Marketing Consultant

  • Apr 2020 - Jun 2022

  Anderson, South Carolina, United States Raindance is a B2B content marketing agency that advises startups on how to acquire customers through inbound marketing, content marketing, and digital advertising.



TestGorilla

• Netherlands
• Human Resources Services
• 100 - 200 Employee

• Inbound Marketing Manager

  • Jul 2020 - Aug 2021

  I managed the content marketing and inbound marketing efforts for TestGorilla, a top-rated pre-employment testing software company. For our inbound efforts, we focused on delivering valuable content to our target market at each stage of the funnel. This led to a 5,216.94% increase in unique visitors and a 5,533.33% increase in free trial sign-ups.



Advertoscope

• Advertising Services

• Editor-in-Chief

  • Jan 2018 - Dec 2020

  Anderson, South Carolina, United States Content marketing for a lead generation publication.



DX Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Feb 2019 - Apr 2020

  Greenville, South Carolina -Provided strategic planning that decreased cost per conversion by 75% for a higher education client -Engineered and implemented processes that increased efficiency by 80% -Conducted audience research to inform decision-making



Fusion Web Clinic

• Marketing Content Manager

  • May 2017 - Feb 2019

  Greenville, South Carolina -Developed a multichannel strategy that increased ARR from $1.2M to $4.1M in one year -Managed a budget of $150K a year -Conducted market research to inform decision-making in three departments -Managed content marketing efforts



Chumney & Associates

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Advertising Specialist

  • Jan 2016 - May 2017

  Greenville, South Carolina Area -Managed $1.5 million a year in ad spend for as many as 32 clients -Developed strategies that increased goal completions by 71.86% -Decreased cost per conversion by 50% and doubled conversion rates -Engineered and implemented process that increased efficiency by 92%



National Rifle Association

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Social Media Manager, Digital Marketing

  • Apr 2015 - Jan 2016

  Fairfax, VA -Developed and executed strategies across paid, earned, and owned digital channels to drive traffic to the NRA website and generate leads for the grassroots team -Developed campaign that generated over 19,000 new leads 72 hours -Managed social media accounts with over 4M followers -Developed content strategy that increased social media engagement by about 600% -Wrote and produced a video ad for Facebook that outperformed previous video ads in revenue (+17%) and cost per acquisition… Show more -Developed and executed strategies across paid, earned, and owned digital channels to drive traffic to the NRA website and generate leads for the grassroots team -Developed campaign that generated over 19,000 new leads 72 hours -Managed social media accounts with over 4M followers -Developed content strategy that increased social media engagement by about 600% -Wrote and produced a video ad for Facebook that outperformed previous video ads in revenue (+17%) and cost per acquisition (-16%) -Designed and delivered a presentation to 50 seminar attendees -Developed and executed a digital marketing strategy with a list of 300 emails that drew 50 attendees -Responsible for some of the NRA’s best performing Facebook content with four to eight times the average reach and double the engagement -Increased Instagram followers by 38.9%, engagement by 65% Show less



Generation Opportunity

• Civic and Social Organizations
• 1 - 100 Employee

• Regional Digital Coordinator

  • Aug 2014 - Apr 2015

  Washington D.C. Metro Area -Managed Facebook ad campaigns that increased attendance at events by 200% -Developed and managed online marketing campaigns -Designed graphics and produced copy for display ads -Reviewed and updated social platforms daily -Created and curated social media content



Digital Strategy Consultant

• Digital Strategy Consultant

  • Aug 2010 - Aug 2014

  South Carolina -Developed and implemented digital outreach strategies for political campaigns and nonprofits -Managed and recruited staff, interns, and volunteers -Planned and marketed a fundraiser that drew 200 attendees and raised $3,000 -Devised and executed an email marketing strategy that mobilized thousands of volunteers for a US Senate campaign -Created social media messaging for a successful bond referendum -Developed a website and petition landing page that generated over a thousand… Show more -Developed and implemented digital outreach strategies for political campaigns and nonprofits -Managed and recruited staff, interns, and volunteers -Planned and marketed a fundraiser that drew 200 attendees and raised $3,000 -Devised and executed an email marketing strategy that mobilized thousands of volunteers for a US Senate campaign -Created social media messaging for a successful bond referendum -Developed a website and petition landing page that generated over a thousand signatures and email addresses in two days for a successful grassroots lobbying effort against a countywide tax increase -Developed and implemented social media strategy for US Congressional primary campaign -Created social media content -Monitored, measured, and reported on social media performance Show less