Roy Akiki
Loyalty & Customer Experience Manager at Assets Group- Claim this Profile
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English Full professional proficiency
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French Professional working proficiency
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Arabic Native or bilingual proficiency
Topline Score
Bio
Credentials
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PMP® Certification Training Course
Formatech - Integrated Learning CentersAug, 2019- Nov, 2024 -
DoubleClick Google Web Designer Certification
DoubleClickNov, 2015- Nov, 2024 -
DoubleClick Youtube Masthead Certification
DoubleClickNov, 2013- Nov, 2024 -
DoubleClick Studio Certification HTML5 Badge
DoubleClickMay, 2013- Nov, 2024 -
DoubleClick QA Certification by Google
DoubleClickJan, 2013- Nov, 2024 -
DoubleClick Studio Certification by Google
DoubleClickJan, 2013- Nov, 2024 -
Sponsored Ads Foundation Certification - United States
AmazonSep, 2021- Nov, 2024
Experience
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Assets Group
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Qatar
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Real Estate
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1 - 100 Employee
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Loyalty & Customer Experience Manager
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Jun 2022 - Present
Manage all digital assets of Mall of Qatar( Social Media, Website, Mobile App, Salesforce service cloud, Salesforce Marketing cloud, Datorama, Aislelabs wifi solution) Identifying and negotiating market opportunities, supporting the company’s key objectives. Auditing and improving the customers’ journey across all digital touchpoints. Building a CX strategy, identifying initiatives and relevant KPIs and deriving insights from data collected. Proven success in building relevant… Show more Manage all digital assets of Mall of Qatar( Social Media, Website, Mobile App, Salesforce service cloud, Salesforce Marketing cloud, Datorama, Aislelabs wifi solution) Identifying and negotiating market opportunities, supporting the company’s key objectives. Auditing and improving the customers’ journey across all digital touchpoints. Building a CX strategy, identifying initiatives and relevant KPIs and deriving insights from data collected. Proven success in building relevant Customer Experience strategies, developing and sustaining impactful partnerships and executing marketing plans. Reputation for building collaborative relationships with all stakeholders and leading with agility cross-functional projects. Show less Manage all digital assets of Mall of Qatar( Social Media, Website, Mobile App, Salesforce service cloud, Salesforce Marketing cloud, Datorama, Aislelabs wifi solution) Identifying and negotiating market opportunities, supporting the company’s key objectives. Auditing and improving the customers’ journey across all digital touchpoints. Building a CX strategy, identifying initiatives and relevant KPIs and deriving insights from data collected. Proven success in building relevant… Show more Manage all digital assets of Mall of Qatar( Social Media, Website, Mobile App, Salesforce service cloud, Salesforce Marketing cloud, Datorama, Aislelabs wifi solution) Identifying and negotiating market opportunities, supporting the company’s key objectives. Auditing and improving the customers’ journey across all digital touchpoints. Building a CX strategy, identifying initiatives and relevant KPIs and deriving insights from data collected. Proven success in building relevant Customer Experience strategies, developing and sustaining impactful partnerships and executing marketing plans. Reputation for building collaborative relationships with all stakeholders and leading with agility cross-functional projects. Show less
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Grey APAC
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Singapore
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Advertising Services
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1 - 100 Employee
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Head of Digital Production
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Jan 2015 - May 2022
Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to help establish a robust digital ecosystem Measure ROI for digital projects, fine-tuning approaches as needed to ensure that we’re investing in the appropriate tools and resources Responsibilities Develop a clear and compelling digital strategy Ensure that… Show more Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to help establish a robust digital ecosystem Measure ROI for digital projects, fine-tuning approaches as needed to ensure that we’re investing in the appropriate tools and resources Responsibilities Develop a clear and compelling digital strategy Ensure that digital initiatives are fully integrated with the strategic-planning process, including leadership commitment and resource allocation Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models Own and monitor the digital-innovation project portfolio Build, manage, and continue to grow a digital-innovation ecosystem, both internal and external Identify new tools (AI, digital, CRM) that can support and enhance our solutions Work closely with Human Resources to attract and retain top talent, and to build digital capabilities across the company Show less Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to help establish a robust digital ecosystem Measure ROI for digital projects, fine-tuning approaches as needed to ensure that we’re investing in the appropriate tools and resources Responsibilities Develop a clear and compelling digital strategy Ensure that… Show more Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to help establish a robust digital ecosystem Measure ROI for digital projects, fine-tuning approaches as needed to ensure that we’re investing in the appropriate tools and resources Responsibilities Develop a clear and compelling digital strategy Ensure that digital initiatives are fully integrated with the strategic-planning process, including leadership commitment and resource allocation Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models Own and monitor the digital-innovation project portfolio Build, manage, and continue to grow a digital-innovation ecosystem, both internal and external Identify new tools (AI, digital, CRM) that can support and enhance our solutions Work closely with Human Resources to attract and retain top talent, and to build digital capabilities across the company Show less
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Digital Traffic/Project Manager
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Jun 2010 - Dec 2014
Responsible for the success of the products and ensuring that the final projects accurately reflect the initial brief, scope or proposal. Also overseeing the various phases of the project including design, development and implementation as well as consistently delivering high quality services to our clients • Track and monitor the progress of projects against the project plan, constantly comparing and reviewing the work of the project teams to ensure desired timescales are adhered to… Show more Responsible for the success of the products and ensuring that the final projects accurately reflect the initial brief, scope or proposal. Also overseeing the various phases of the project including design, development and implementation as well as consistently delivering high quality services to our clients • Track and monitor the progress of projects against the project plan, constantly comparing and reviewing the work of the project teams to ensure desired timescales are adhered to • Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs. • Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages. • Interpreting graphic visual or interaction designs in HTML, CSS and Javascript. • Creating visually appealing web pages or interfaces. • Creating, editing or modifying templates for a CMS or web development framework. • Programming interaction with JavaScript and/or a library such as jQuery. • Testing cross-browser, cross-platform, and/or cross-device compatibility for inconsistencies. • PHP coding for back end development + SQL • Identifying key project risks, whether stated or not, and managing them Regular communication with the client, with feedback on relevant points to the Account Manager, Business Development Manager or relevant SEO engineer • Keep clients updated on the status of development and serve as the liaison between internal project teams and the client
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Digital Development / Animation
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Nov 2008 - Dec 2010
Fulfilling primary technical duties, animations spanning rich media banners, games and websites for both internet and non-internet based platforms. • Produce animations for led screens , TVC based on story boards • Write advanced, well-organized object-oriented ActionScript 3.0 • Creatively resolve gameplay, functionality and production issues • Build cross-platform advertising units to managing production of new products • Managing rich media platforms (DoubleClick) •… Show more Fulfilling primary technical duties, animations spanning rich media banners, games and websites for both internet and non-internet based platforms. • Produce animations for led screens , TVC based on story boards • Write advanced, well-organized object-oriented ActionScript 3.0 • Creatively resolve gameplay, functionality and production issues • Build cross-platform advertising units to managing production of new products • Managing rich media platforms (DoubleClick) • Creative rich media advertising units, with a challenging range of minimal to plenty of assets and client direction • Work with designers to creative interactive experiences from design comps • Multitask campaign development between multiple business units and clients
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Education
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2011 - 2015
Notre Dame University , Lebanon
Master of Science (MS), Computer Science -
2004 - 2008
Notre Dame University , Lebanon
Bachelor of Science (B.Sc.), Computer Science( concentration in 3d computer Graphics and Animation)
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