Experience

AZIONE

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Consultant

  • Oct 2015 - Present

  Work on accounts including Fender, QALO, Aftermaster, etc. Work on accounts including Fender, QALO, Aftermaster, etc.



Kraves PR

• Public Relations Consultant

  • Feb 2007 - Present

  An integral part of the Kraves PR public relations and strategic communications team with skills specifically in the technology arena--both in consumer as well as B2B. She is a skilled practitioner with the ability to form relationships with key media and analysts across the media spectrum including print, radio, television and online publications. Specific campaigns/initiatives I've worked on: -Helped schedule media briefings for Iomega product tours, as well as tradeshows in San Francisco and New York, including MacWorld, CES, ASIS, ISC West -Booked appointments with top-tiered magazines including Playboy, Time, Newsday, Laptop, Popular Science, Popular Mechanics, and Popular Photography -Secured coverage and reviews in a variety of technology outlets -Worked with gaming publications/Web sites and secured placement/reviews in PlayStation: The Official Magazine, IGN.com, Game Informer -Wrote a variety of case studies for HID Global in the security/identity access market Show less



Ronstadt & Associates

• Public Relations Consultant

  • Feb 2007 - Present

  Expertise in hospitality, food/beverage, consumer products and technology--both in consumer, as well as B2B. I am a skilled practitioner with the ability to form relationships with key media and analysts across the communications spectrum, including print, radio, television and online publications. I am also an active member in the social media world, tweeting multiple times a day, as well as penning her own blog. Specific campaigns/initiatives I've worked on: -Launched Disney Consumer Products Summer and Back to School 2009 products to short lead publications, worked with Food Editors, as well as Lifestyle/Features Editors -Pitched various collections for Disney Store including Summer, Back to School, Halloween, Holiday Gift Guide and Spring for long-lead and short lead media outlets for their toys, apparel and home décor. Also local market outreach for new store openings. -Secured national T.V. including Entertainment Tonight, Extra!, Tonight Show with Jay Leno and Access Hollywood -Targeted mom blogs and other influential blogs as campaigns permit -Various account work on Union Bank to promote sponsored events, as well as TV outreach. -Promoted CaseStack to regional newspapers and trades as "green provider" in the logistics industry -Placed case studies in trades such as Logistics Today, Inbound Logistics, Consumer Goods Technology and Food Logistics Show less



Praytell

• United States
• Advertising Services
• 100 - 200 Employee

• Consultant

  • 2015 - Present



GSPR

• Consultant

  • 2014 - Present



Dynamo

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Consultant

  • 2013 - Present



BigPicPR

• Consultant

  • 2014 - 2016



SZPR

• Public Relations Consultant

  • Oct 2006 - Mar 2007

  Campaigns included: -Developed strategic plan and implemented launch of iqzone, inc. at DEMO 2007 -Executed placement of features and contributed articles for Enviance in vertical trade magazines, including Natural Gas Week, Pipeline & Gas Journal and Plant Engineering Campaigns included: -Developed strategic plan and implemented launch of iqzone, inc. at DEMO 2007 -Executed placement of features and contributed articles for Enviance in vertical trade magazines, including Natural Gas Week, Pipeline & Gas Journal and Plant Engineering



Snapp Norris Group

• Junior Public Relations Associate

  • Jul 2005 - Jul 2006

  Campaigns included: -Developed timely media plan for Cogito, Inc. to target top-tier publications in response to the NSA collecting phone records and assisted team with pitching -Facilitated top-tier placements with USA Today and The Washington Post -Pitched and secured numerous top-tier media and analyst briefings for media tours and trade shows including SATCON, Satellite, Pacific Telecommunications Conference and Global Shop -Executed strategic PR activities for emerging tech start-ups including messaging sessions and tactical workshops Show less



American Heritage School

• PR Student

  • Jun 2005 - Aug 2005

  Tasks included: -Conducted in-depth primary and secondary research to assess background and analyze school programs, initiatives and challenges -Created strategic communications planning matrix for the 2005-2006 school year to promote awareness of the school and the family education center at the school. -Presented communications plan/matrix to school executives Tasks included: -Conducted in-depth primary and secondary research to assess background and analyze school programs, initiatives and challenges -Created strategic communications planning matrix for the 2005-2006 school year to promote awareness of the school and the family education center at the school. -Presented communications plan/matrix to school executives



Middleton & Gendron

• Intern

  • Apr 2005 - Jun 2005

  Supported account teams with writing press releases, e-mail pitches and newsletters; as well as monitored media coverage and compiled activity reports VOLUNTEER/ACADEMIC Supported account teams with writing press releases, e-mail pitches and newsletters; as well as monitored media coverage and compiled activity reports VOLUNTEER/ACADEMIC



A Child's Hope Foundation

• PR Student

  • Jan 2005 - Apr 2005

  Duties included: -Developed an informational donor media kit for the foundation -Designed and wrote collateral for materials related to donations including press releases, fact sheet, FAQ's, PSA's, brochure and executive speech Duties included: -Developed an informational donor media kit for the foundation -Designed and wrote collateral for materials related to donations including press releases, fact sheet, FAQ's, PSA's, brochure and executive speech