Roxana Podoleanu (Ibrean)
E-Commerce Supervisor (Romania and Bulgaria) at INTERSPORT România- Claim this Profile
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Bio
Bogdan Axinia
I worked with Roxana at Netbridge Development. Roxana is passionate about her work, with public relations abilities and superior marketing knowledge, always trying to improve how things are done. With creative thinking correlated with excellent results, and based on my experience working with her in my team, I highly recommend Roxana for any job within marketing management and beyond as she would be a great asset for any employer.
Alina Tihohod
I closely worked with Roxana at Leroy Merlin, in Marketing department. Roxana is a pozitive person and she has good communication skills. She has the ability to implement succesfully online and offline marketing campaigns. She managed very well the monthly commercial actions plan in the stores and also many digital campaigns. With analytical and creative thinking, she is a solution-oriented person who was frequently able to come up with new and innovative approaches during our collaboration. I do endorse Roxana for her experience in Digital Marketing, Brand and Communication, for her determination and involving in all the projects she was part of.
Bogdan Axinia
I worked with Roxana at Netbridge Development. Roxana is passionate about her work, with public relations abilities and superior marketing knowledge, always trying to improve how things are done. With creative thinking correlated with excellent results, and based on my experience working with her in my team, I highly recommend Roxana for any job within marketing management and beyond as she would be a great asset for any employer.
Alina Tihohod
I closely worked with Roxana at Leroy Merlin, in Marketing department. Roxana is a pozitive person and she has good communication skills. She has the ability to implement succesfully online and offline marketing campaigns. She managed very well the monthly commercial actions plan in the stores and also many digital campaigns. With analytical and creative thinking, she is a solution-oriented person who was frequently able to come up with new and innovative approaches during our collaboration. I do endorse Roxana for her experience in Digital Marketing, Brand and Communication, for her determination and involving in all the projects she was part of.
Bogdan Axinia
I worked with Roxana at Netbridge Development. Roxana is passionate about her work, with public relations abilities and superior marketing knowledge, always trying to improve how things are done. With creative thinking correlated with excellent results, and based on my experience working with her in my team, I highly recommend Roxana for any job within marketing management and beyond as she would be a great asset for any employer.
Alina Tihohod
I closely worked with Roxana at Leroy Merlin, in Marketing department. Roxana is a pozitive person and she has good communication skills. She has the ability to implement succesfully online and offline marketing campaigns. She managed very well the monthly commercial actions plan in the stores and also many digital campaigns. With analytical and creative thinking, she is a solution-oriented person who was frequently able to come up with new and innovative approaches during our collaboration. I do endorse Roxana for her experience in Digital Marketing, Brand and Communication, for her determination and involving in all the projects she was part of.
Bogdan Axinia
I worked with Roxana at Netbridge Development. Roxana is passionate about her work, with public relations abilities and superior marketing knowledge, always trying to improve how things are done. With creative thinking correlated with excellent results, and based on my experience working with her in my team, I highly recommend Roxana for any job within marketing management and beyond as she would be a great asset for any employer.
Alina Tihohod
I closely worked with Roxana at Leroy Merlin, in Marketing department. Roxana is a pozitive person and she has good communication skills. She has the ability to implement succesfully online and offline marketing campaigns. She managed very well the monthly commercial actions plan in the stores and also many digital campaigns. With analytical and creative thinking, she is a solution-oriented person who was frequently able to come up with new and innovative approaches during our collaboration. I do endorse Roxana for her experience in Digital Marketing, Brand and Communication, for her determination and involving in all the projects she was part of.
Credentials
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Analyst Programmer
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Experience
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INTERSPORT România
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Romania
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Retail
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1 - 100 Employee
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E-Commerce Supervisor (Romania and Bulgaria)
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Apr 2021 - Present
• Shape the strategy for Intersport Romania and Bulgaria online shop • Collaborating with the Regional e-Commerce development team to analyze and prioritize business requirements for new eshop features and improvements • Leading multi-functional and remote teams, consisting of 6 colleagues • Providing the annual budget, AOP, monthly forecast and P&L • Collaborating with the Purchasing department to fulfill the web product range, availability, prices and promo campaigns • Supervising the local operations and web logistic procedures implementation (deliveries, couriers, returns, cancelled, stock, storefront maintenance, content) • Collaborating with the colleagues from the fulfillment stores and Greece warehouse in order to process the online orders • Ensuring that the e-Commerce commercial plan is executed on time and is aligned with the Marketing plan of the company • Developing content calendar and overseen website product uploads, content, promotional creatives, newsletters, landing pages, automations campaigns • Products e-category tree and navigation menu for products assignment • Monitoring performance KPIs, highlighting points of success and improvements • Collaborating with the Regional BI team to ensure all necessary reports are set to monitor performance and customer satisfaction (Power BI, Data Studio, Analytics) • Project management: delivery in lockers, split orders, online return process • Managing the customers satisfaction and the external Call center team • Coordinating the Omnichannel and Customer Relationship Management actions Show less
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Daronex SRL
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Bucharest, Romania
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Founder Mybabyboutique.ro
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2015 - 2022
• Building E-commerce platform from the scratch • Developing business strategy and budget planning • Market research, merchants and competition analysis • Fulfill the range of products, stock availability, prices strategy and promos • Online payment process integration and delivery methods implementation • User experience, user interface; understanding customer needs • Partnerships with international suppliers, local distributors and service providers • Developing eMag Marketplace integration • Online and offline marketing campaigns, participating with stand at exhibitions • Analyzing KPIs and prioritize business new features and improvements Show less
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Leroy Merlin
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France
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Retail
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700 & Above Employee
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Project integration responsible (eMag Marketplace)
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May 2020 - Feb 2021
• Responsible for project planning and eMag Marketplace integration • Developing and implementing the operational flow • Collaborating with internal departments; training for the colleagues • Supervise the operations and logistic procedures implementation• Fulfill the web product range, content, availability, prices and stock update• P&L analysis and strategy for the platform integration• Manage the customers satisfaction and complaints• Fulfill the indicators and account performance at the highest level Show less
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Marketing Specialist
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Mar 2019 - Apr 2020
• Responsible with national commercial actions plan • Collaborating closely with internal departments and 18 stores in Romania• Developing online marketing campaigns aligning with the allocated budget • Coordinating creation, design, PR and media agencies• Implementing communication campaigns (ATL, BTL)
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Netbridge
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Romania
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Technology, Information and Internet
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1 - 100 Employee
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Project Manager
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Mar 2014 - Dec 2015
• Operational and business strategy for auto mobile app payment services: fine, vignette, RCA, bridge fee, road assistance, service need, my car• Collaboration with the development team for technical features and updates• Managing the strategic and operational business partnership with Vodafone: communication, negotiation, integration in Vodafone mobile phones, campaigns• Collaborate with state institutions for logistical features integration• Coordinates push notification, e-mail marketing, press releases, online campaigns• Supervising the testing flow, customer satisfaction, user experience• Data analysis and reporting (traffic, installs, usage, loyalty); exceeding the objectives • Managing the communication with suppliers and media agencies• Weekly meetings with NCH group top management• Auto.ro has been in the top of Romanian apps in AppStore and Play Store• Contests: 1st place for „Best use of location services” in ZF Mobilio Awards 2013 for creativity, innovation, graphic design, user experience, functionality and results; 1st place in the Webstock 2013 Awards, in „Mobile applications” category, being recognized as the most original mobile app and creative communication campaign from Romania in the last year; 2nd place in the Mobile Awards 2013, for „Utility” Show less
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PR and Marketing Manager
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Oct 2011 - Mar 2014
• Planning and implementing PR strategies alligned with KPIs and objectives • Budget management and strategy for the online and offline campaigns • Managing the website content, social media and creatives teams • Organizing events: press conferences, with influencers, team buildings• Participation with stand in fairs and exhibitions• Providing press interviews, press releases, analysis, media monitoring
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Maguay
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Romania
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Information Technology & Services
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1 - 100 Employee
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Marketing Specialist
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Apr 2008 - Oct 2011
• Platform development: structure, content, administration and optimization • Marketing integration in Customer Relationship Management • Website KPIs analysis (Google Analytics) and brand awareness objectives • Develop and implement online and offline marketing campaigns • Intel and Microsoft partner event, fairs and exhibitions (CERF) • Organizing events: No Time for Downtime (>200 participants) • Coordinating media agencies, partnerships, suppliers • Administration of e-mail marketing application Show less
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Media Agency
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Bucharest, Romania
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Sales and Marketing Consultant
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Nov 2006 - Mar 2008
• Sales consulting in defining customer’s needs • Customers and competition market research, its evolution over time • Coordinate marketing campaigns and partnerships with advertisers • Sales consulting in defining customer’s needs • Customers and competition market research, its evolution over time • Coordinate marketing campaigns and partnerships with advertisers
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Education
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2008 - 2010
National School of Political and Administrative Studies
2010, Communication and Public Relations -
2002 - 2006
Economic Studies Academy Bucharest
2006, Marketing -
1998 - 2002
Mihail Cantacuzino College
2002, Information Technology
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