Roxana Frîncu
Chief Marketing Officer at Bobnet- Claim this Profile
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Bio
Radu Viorel Cosnita
Roxana is really a great marketing person. She likes to come up with innovative ideas and try to validate ideas with the target audience. In addition she is a great team player always looking to improve existing marketing ideas and to make them feasible to implement for the technical team. I was impressed by all the researches Roxana did: all the marketing ideas were backed up by numbers and thorough data sets. Her winner mindset and great passion for marketing make her an extremely valuable member in any marketing team.
Andrei Sorescu
I worked with Roxana for almost 1 year while she was Head of Marketing at Omnibit. She's very knowledgeable on doing online marketing by herself, leveraging the required tools in order create, promote & sell the brand she is working with, but also on leveraging & motivating any available human resources. Besides that she is a very kind person, with a good vibe that always tries to keep everyone happy. I can wholeheartedly recommend Roxana as a senior marketing officer.
Radu Viorel Cosnita
Roxana is really a great marketing person. She likes to come up with innovative ideas and try to validate ideas with the target audience. In addition she is a great team player always looking to improve existing marketing ideas and to make them feasible to implement for the technical team. I was impressed by all the researches Roxana did: all the marketing ideas were backed up by numbers and thorough data sets. Her winner mindset and great passion for marketing make her an extremely valuable member in any marketing team.
Andrei Sorescu
I worked with Roxana for almost 1 year while she was Head of Marketing at Omnibit. She's very knowledgeable on doing online marketing by herself, leveraging the required tools in order create, promote & sell the brand she is working with, but also on leveraging & motivating any available human resources. Besides that she is a very kind person, with a good vibe that always tries to keep everyone happy. I can wholeheartedly recommend Roxana as a senior marketing officer.
Radu Viorel Cosnita
Roxana is really a great marketing person. She likes to come up with innovative ideas and try to validate ideas with the target audience. In addition she is a great team player always looking to improve existing marketing ideas and to make them feasible to implement for the technical team. I was impressed by all the researches Roxana did: all the marketing ideas were backed up by numbers and thorough data sets. Her winner mindset and great passion for marketing make her an extremely valuable member in any marketing team.
Andrei Sorescu
I worked with Roxana for almost 1 year while she was Head of Marketing at Omnibit. She's very knowledgeable on doing online marketing by herself, leveraging the required tools in order create, promote & sell the brand she is working with, but also on leveraging & motivating any available human resources. Besides that she is a very kind person, with a good vibe that always tries to keep everyone happy. I can wholeheartedly recommend Roxana as a senior marketing officer.
Radu Viorel Cosnita
Roxana is really a great marketing person. She likes to come up with innovative ideas and try to validate ideas with the target audience. In addition she is a great team player always looking to improve existing marketing ideas and to make them feasible to implement for the technical team. I was impressed by all the researches Roxana did: all the marketing ideas were backed up by numbers and thorough data sets. Her winner mindset and great passion for marketing make her an extremely valuable member in any marketing team.
Andrei Sorescu
I worked with Roxana for almost 1 year while she was Head of Marketing at Omnibit. She's very knowledgeable on doing online marketing by herself, leveraging the required tools in order create, promote & sell the brand she is working with, but also on leveraging & motivating any available human resources. Besides that she is a very kind person, with a good vibe that always tries to keep everyone happy. I can wholeheartedly recommend Roxana as a senior marketing officer.
Experience
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Bobnet
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Romania
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Technology, Information and Internet
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1 - 100 Employee
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Chief Marketing Officer
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Mar 2022 - Present
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Omnibit
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Romania
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Financial Services
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1 - 100 Employee
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Chief Marketing Officer
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Mar 2018 - Feb 2019
· Research & analyze the target market’s demands & needs from cryptocurrency exchanges. · Identifying market trends and targeting the company's research efforts. · Working with other departments for a unified approach to customer service, sales, etc., to meet market requirements · Defining the marketing strategies to support the company's overall goals in Europe and other territories · Developing a feasible marketing plan for the department and supervise its daily implementation · Defining the KPIs for the marketing department and tracking the KPIs on a regular basis and present reports. · Designing and coordinating PR campaigns, advertising campaigns, community engagement campaigns (SEO), SEO, analysis, researches, events and offline marketing. · Create a highly competent team of marketing professionals · Planning and organizing marketing functions and operations (product development, branding, communications, etc.) · Creating a strong strategic partnership network Show less
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Confidential
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Marketing Specialist
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Aug 2017 - Mar 2018
I was outsourced to the one of the world's largest marketplace. I was outsourced to the one of the world's largest marketplace.
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Soft Galaxy
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Romania
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Software Development
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1 - 100 Employee
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Sales Manager
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Feb 2015 - Aug 2017
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Marketing Manager EMEA(Online Marketing Senior Specialist)
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Feb 2015 - Aug 2017
· Responsible for implementing and executing the digital strategy· Lead projects of Digital Strategy and Digital Transformation· Ensure delivery of projects as agreed - on time, budget and quality· Develop new ideas and recommendations on improving performance and developing products· Support documentation of internal know-how and knowledge transfer within the business· Prepare and hold presentations· Responsibilities include inbound digital marketing, search programs, paid media and content · Applies analytics to better target, retarget and nurture leads through and “always on” engagement model· Analyze campaign’s results in terms of affinity, organize groups and maximize CR using CRM365 platform;· Plan and implement digital media campaigns, analyze campaign effectiveness, metrics and dashboard through the use of web analytics and internal tools to understand user behavior and make recommendations to increase return of investment· Share guidance on web deployment strategy and execution plan in online for offline campaigns.· Analyze campaign effectiveness, metrics and dashboard through the use of web analytics and internal tools to understand user behavior and make recommendations to increase return of investment.· Share best practices and recommendations for digital tactics to improve overall results in terms of organic yield and customer engagement.· Plan, execute, and measure various creative and conversion tests to drive optimized performance.· Evaluate emerging technologies. Provide thought leadership and perspective for adoption to stakeholders where appropriate.· Brainstorm new and creative growth strategies and participate in broader marketing meetings and strategy sessions· Stay up-to-date with Search, Social, and Mobile trends and innovations.-Google AdWords -Facebook Ads-iAds -Google Analytics-Marketing reports Show less
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National Institute of Research and Development for Food Bioresources - IBA Bucharest
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Romania
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Research Services
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1 - 100 Employee
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Marketing Manager
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Jan 2014 - Jan 2015
1-year project based POSDRU / 101 / 5.1 / G / 76285 "Improving Employment Capacity in the South Muntenia Region, Using Innovative Training Methods". Online and offline marketing activities Organizing and promoting the project events Market research and analysis 1-year project based POSDRU / 101 / 5.1 / G / 76285 "Improving Employment Capacity in the South Muntenia Region, Using Innovative Training Methods". Online and offline marketing activities Organizing and promoting the project events Market research and analysis
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Business Development / Senior marketing specialist
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Jan 2014 - Dec 2014
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MusicExpertCompany
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Musicians
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1 - 100 Employee
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Marketing Manager
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Mar 2008 - Aug 2013
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Education
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2013 - 2015
Academia de Studii Economice din București
Master of Online Marketing, Online Marketing -
2009 - 2013
Universitatea Româno-Americană din București
Bachelor's Degree, Marketing
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