Roxana Colón

Marketing/ BA Professor at Metropolitan University
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Contact Information
us****@****om
(386) 825-5501
Location
Puerto Rico, PR
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
Skills

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Credentials

  • Trascender, Programa Transformacional para la Realización del Ser Humano
    Columbia University
    Dec, 2012
    - Oct, 2024

Experience

  • Metropolitan University
    • Higher Education
    • 1 - 100 Employee
    • Marketing/ BA Professor
      • 2013 - Present
  • Starbucks Coffee Latin America Region
    • Marketing Specialist
      • 2009 - 2012

      - Led and supported marketing and communication plan across Latin America markets. - Created, implemented, and supported a strategic communication platform between marketing teams in Latin America markets, corporate support center, and cross functional team. - Implemented corporate marketing calendar across all Latin America markets while addressing each market’s needs. - Analyzed business performance and implemented improvement programs. - Developed and supported the implementation of corporate social responsibility and community programs in Latin America markets. Show less

  • Starbucks Coffee Puerto Rico
    • 1 - 100 Employee
    • Marketing Specialist
      • 2007 - 2009

      - Developed and implemented a marketing/ communications plan, including concepts, products, design initiatives and execution of budget. - Designed, led and executed a marketing, category and communication plan for new store opening. - Developed direct marketing and community events to promote brand and strengthen awareness of company experience and concept. - Compiled data on products and analyzed prices, sales and marketing strategy. - Responsibility towards directing company partners towards improving sales efforts and communications/advertising campaigns during and after each seasonal promotion. Show less

    • Marketing Assistant
      • 2005 - Oct 2007

      - Executed corporate social responsibility events in community, cultural and nonprofit organizations. - Coordinated and executed a marketing activities and media tours to give samples of core or new products. - Supported stores managers to develop special in and out stores events to improve their sales performance.- Compiled and organized data on products and sales.

  • Fundación García Rinaldi
    • United States
    • Public Relations Assistant
      • 2004 - 2005

      - Generated new sponsorship and increase the foundation’s recognition through social, academics and community events. - Creation of public relations documents that present the institutions image, services and functions. - Designed and executed a public relations plan. - Planned and executed special events. - Organized and detailed events by meeting with sponsors. - Obtained publicity in order to diffuse many activities through interviews in radio, TV media and press media. - Developed internal and external communications. Show less

Education

  • Metropolitan University of Puerto Rico
    Master of Business Administration (MBA), Marketing/Marketing Management, General
    2008 - 2010
  • University of Puerto Rico
    Bachelor's degree in Communications, Public Relations and Advertising
    2000 - 2004

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