Rowena Abdul Sitra
Business Events Manager at Malaysia Airlines- Claim this Profile
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Experience
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Malaysia Airlines
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Malaysia
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Airlines and Aviation
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700 & Above Employee
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Business Events Manager
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Oct 2013 - Present
• Managed MICE portfolio to ensure annual revenue growth • Managed accounts assigned including external stakeholder • Constantly engage with travel agencies to explore sales opportunities for MICE movement. • Represents Malaysia Airlines in KLCCBEA as an alliance member to stimulate collaborations. • Manage corporate accounts with minimum deal size of RM250,000. Total accounts managed more than 2 million ringgits. • Managed MICE portfolio to ensure annual revenue growth • Managed accounts assigned including external stakeholder • Constantly engage with travel agencies to explore sales opportunities for MICE movement. • Represents Malaysia Airlines in KLCCBEA as an alliance member to stimulate collaborations. • Manage corporate accounts with minimum deal size of RM250,000. Total accounts managed more than 2 million ringgits.
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Senior Super
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Jul 2005 - Jun 2013
• Initiated and led the establishment project for Internet Booking Department in Malaysia Airlines. • Team leader in managing the payment gateway with local and international banks.• Managed the refunds process for online booking• Successfully prevented and mitigated online fraud cases
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Senior Officer
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Jun 1999 - Jul 2005
• Analyse and evaluate the GDS products related to cost and make constructive recommend. • Monitor the GDS invoice processing to ensure timely delivery and accuracy.• Prepare annual budget for booking and ticketing fees as part of the company business plan. • Record actual GDS cost and revenue to analyze cost vs revenue on a monthly basis• Participate in contract renewal negotiation Content, Marketing, and Service Agreement with GDS.• Monitor GDS BIDT and perform travel agencies performance analysis• Strategize for the improvement of the billing system • Identify unhealthy bookings from the GDS Show less
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