Amanda Rousseau

Senior Demand Generation Specialist at Ozmo
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

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Credentials

  • Marketing Analytics
    Coursera
    Jul, 2022
    - Nov, 2024
  • Content Marketing Certification
    HubSpot Academy
    Apr, 2020
    - Nov, 2024
  • Google Analytics Individual Certification
    Google
    Dec, 2018
    - Nov, 2024

Experience

  • Ozmo
    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Demand Generation Specialist
      • Jun 2022 - Present

      Execute B2B demand gen campaigns to impact MQLs and SQOs, optimizing messaging and channels for key buyer segments and decision-makers. Utilize marketing automation (Zapier & CRM), A/B testing and lead scoring to identify sales-ready prospects. Deliver pain point focused copywriting via automated drip email sequences and PPC ads related to the company's product suite.Also accountable for managing marketing operations such as JIRA workflows, CRM data processes and new demand gen experiments.Key Accomplishments:- Exceeded target MQL goal by 212% on average YOY, resulting in over $3 million of projected monthly recurring revenue in 2021 and 2022.- Recognized as runner-up 2022 employee of the year to reflect ownership of simultaneous projects like the onboarding of a lead scoring program, identifying new KPIs such as cost per lead, and displaying leadership skills as team lead.- Built consolidated Looker Studio executive dashboard to optimize business performance across KPIs, including MQLs, email marketing, PPC, conversion rates, and tool spend.- Promoted from mid to senior level marketing professional due to high performance. Show less

    • Demand Generation Specialist
      • Mar 2021 - Jun 2022

      Responsible for developing and executing a successful demand generation marketing program from scratch to generate marketing qualified leads into the new business sales funnel. Utilized tactics such as trade shows, webinars, email marketing campaigns and Google CPC.

  • Abrigo
    • United States
    • Financial Services
    • 400 - 500 Employee
    • Segment Marketing Manager
      • Aug 2020 - Mar 2021

      Employed content strategy, account-based marketing, market research, CRM management, webinars/podcasts, and sales enablement for a suite of B2B products, generating lead results and market insight recommendations consistently. Collaborated with cross-functional teams to position products effectively in the market and track success of KPIs via Pardot and Sales Cloud.Key Accomplishments:- Amplified revenue by $200K by designing user-friendly landing pages and training materials to educate small businesses on a technical banking regulation.- Secured 500+ registrants and 28+ client and prospect leads for virtual banking symposium, increasing KPIs by 67%.- Promoted from marketing associate to management due to high performance. Show less

    • Segment Marketing Associate
      • Feb 2018 - Aug 2020

      Managed the SEO strategy and content calendar for an industry banking site that consistently ranked #1 for target keywords.Blog articles featured in industry publications such as Credit Union Times, Trepp, Accounting Today, and more.

  • Gartner
    • United States
    • Information Services
    • 700 & Above Employee
    • Business Development Coordinator
      • May 2017 - Aug 2017

      Set 23 meetings with mid-market CIOs and C-level executives through sales best practices to maximize the value delivered by Gartner's mid-market research products and services. Set 23 meetings with mid-market CIOs and C-level executives through sales best practices to maximize the value delivered by Gartner's mid-market research products and services.

  • Ozmo
    • United States
    • Software Development
    • 1 - 100 Employee
    • New Business and Marketing Intern
      • May 2016 - May 2017

      Maintained an efficient CRM system, prospected and qualified leads, executed email marketing campaigns, and helped with business cases and ROI models for prospects. Maintained an efficient CRM system, prospected and qualified leads, executed email marketing campaigns, and helped with business cases and ROI models for prospects.

  • Virginia Tech
    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Researcher
      • Jan 2016 - May 2016

      Assisted in marketing research that focused on how different online activities, such as social media, impact consumers. Developed literature reviews, attended seminars, and ran a behavioral marketing lab. Assisted in marketing research that focused on how different online activities, such as social media, impact consumers. Developed literature reviews, attended seminars, and ran a behavioral marketing lab.

Education

  • Virginia Polytechnic Institute and State University
    Bachelor of Science (B.S.), Marketing Management
    2014 - 2017

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