Rosario Salazar

Marketing and Digital Strategy Leader at School of Engineering and Sciences
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Contact Information
us****@****om
(386) 825-5501
Location
Monterrey, Nuevo León, Mexico, MX
Languages
  • English Professional working proficiency

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Bio

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Credentials

  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más
    IE Business School
    May, 2020
    - Nov, 2024
  • Design Thinking
    Arizona State University
    May, 2020
    - Nov, 2024
  • Estrategias de redes sociales
    Universidad Austral, Argentina
    May, 2020
    - Nov, 2024

Experience

  • School of Engineering and Science
    • Mexico
    • Higher Education
    • 1 - 100 Employee
    • Marketing and Digital Strategy Leader
      • Jan 2022 - Present

      Digital content planning. Community Manager. Social media strategy. Social media insights and Kpi reports. Generation of digital content. Copy writer. Digital content planning. Community Manager. Social media strategy. Social media insights and Kpi reports. Generation of digital content. Copy writer.

  • Tecnológico de Monterrey
    • Mexico
    • Higher Education
    • 700 & Above Employee
    • Teacher
      • Aug 2020 - Present

      Marketing and Business Intelligence Professor. Courses:Market Strategies and DifferentiationConstruction of solutions for the marketMarket researchSegmentation and awareness.

    • Digital Communication and Promotion Specialist
      • May 2014 - Jul 2020

      Development of marketing strategies.Event Planner.Development of creative digital campaigns.Generation of digital content in social networks.Promotion. Development of market research.

  • Club Tigres
    • Mexico
    • Spectator Sports
    • 1 - 100 Employee
    • Sportscaster
      • Jul 2014 - Present

      Club Tigres Sportscaster. Club Tigres Sportscaster.

  • Secretos de bonitas
    • Monterrey, Nuevo León, México
    • Creative Director
      • Nov 2018 - Present

      Digital Strategy Development Digital Content Community manager Podcaster Storyteller Digital Strategy Development Digital Content Community manager Podcaster Storyteller

  • TV Azteca
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • TV Host
      • Jul 2020 - Nov 2020

      SportsCaster "Juegue" TV Show. SportsCaster "Juegue" TV Show.

  • TEC Sounds
    • Monterrey, Nuevo León, México
    • Radio Host
      • Jul 2012 - Mar 2020

      Host of the radio show "Escenarios" 94.9FM Host of the radio show "Escenarios" 94.9FM

  • Grupo Televisa
    • Telecommunications
    • 700 & Above Employee
    • TV Host
      • Aug 2016 - Jul 2018

      "Zona Tigres" TV Host. "Zona Tigres" TV Host.

  • The Coca-Cola Company
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Assistant.
      • Oct 2010 - Dec 2011

      Sales reports Advertising Strategies Negotiation with suppliers Customer service. Development of new products Sales reports Advertising Strategies Negotiation with suppliers Customer service. Development of new products

  • Grupo Televisa
    • Telecommunications
    • 700 & Above Employee
    • Sales Assistant
      • Feb 2010 - Sep 2010

      Customer Support Development of advertising schedule. Attention to suppliers and advertising agencies Prospecting for potential customers. Customer Support Development of advertising schedule. Attention to suppliers and advertising agencies Prospecting for potential customers.

Education

  • Instituto Tecnológico y de Estudios Superiores de Monterrey
    Máster en Innovación para el Desarrollo Empresarial, Innovation
    2012 - 2014
  • Universidad Autónoma de Nuevo León
    Lic. en Ciencias de la Comunicación con Especialidad en Mercadotecnia., Marketing
    2005 - 2010

Community

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