Roula Amire
Content Director at Great Place to Work US- Claim this Profile
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Bio
Michael Sebastian
Roula is a highly intelligent, compassionate, and firm leader and editor. I worked with her for more than five years. She helped me grow as a writer and editor, as well as a manager and project leader. As an editor, she is deliberate and thoughtful; as a manager and project leader, she knows how to motivate in ways that endear people to her. She is dedicated to excellence and it shows in the work she does.
Rob Reinalda
I worked for more than a decade with Roula, partnering on thousands of editorial projects, and I can attest to her dedication to excellence, her attention to detail, and her commitment to delivering top-notch content to Ragan's target audiences. Her writing is crisp yet comprehensive, and she lands key points and insights with depth and clarity. She edits with a keen eye for detail as well as a big-picture overview. Beyond that, as a manager she balances compassion for her staff with the overall needs of the company, seeking mutually beneficial solutions to even the thorniest of problems. She is a pleasure to work with.
Michael Sebastian
Roula is a highly intelligent, compassionate, and firm leader and editor. I worked with her for more than five years. She helped me grow as a writer and editor, as well as a manager and project leader. As an editor, she is deliberate and thoughtful; as a manager and project leader, she knows how to motivate in ways that endear people to her. She is dedicated to excellence and it shows in the work she does.
Rob Reinalda
I worked for more than a decade with Roula, partnering on thousands of editorial projects, and I can attest to her dedication to excellence, her attention to detail, and her commitment to delivering top-notch content to Ragan's target audiences. Her writing is crisp yet comprehensive, and she lands key points and insights with depth and clarity. She edits with a keen eye for detail as well as a big-picture overview. Beyond that, as a manager she balances compassion for her staff with the overall needs of the company, seeking mutually beneficial solutions to even the thorniest of problems. She is a pleasure to work with.
Michael Sebastian
Roula is a highly intelligent, compassionate, and firm leader and editor. I worked with her for more than five years. She helped me grow as a writer and editor, as well as a manager and project leader. As an editor, she is deliberate and thoughtful; as a manager and project leader, she knows how to motivate in ways that endear people to her. She is dedicated to excellence and it shows in the work she does.
Rob Reinalda
I worked for more than a decade with Roula, partnering on thousands of editorial projects, and I can attest to her dedication to excellence, her attention to detail, and her commitment to delivering top-notch content to Ragan's target audiences. Her writing is crisp yet comprehensive, and she lands key points and insights with depth and clarity. She edits with a keen eye for detail as well as a big-picture overview. Beyond that, as a manager she balances compassion for her staff with the overall needs of the company, seeking mutually beneficial solutions to even the thorniest of problems. She is a pleasure to work with.
Michael Sebastian
Roula is a highly intelligent, compassionate, and firm leader and editor. I worked with her for more than five years. She helped me grow as a writer and editor, as well as a manager and project leader. As an editor, she is deliberate and thoughtful; as a manager and project leader, she knows how to motivate in ways that endear people to her. She is dedicated to excellence and it shows in the work she does.
Rob Reinalda
I worked for more than a decade with Roula, partnering on thousands of editorial projects, and I can attest to her dedication to excellence, her attention to detail, and her commitment to delivering top-notch content to Ragan's target audiences. Her writing is crisp yet comprehensive, and she lands key points and insights with depth and clarity. She edits with a keen eye for detail as well as a big-picture overview. Beyond that, as a manager she balances compassion for her staff with the overall needs of the company, seeking mutually beneficial solutions to even the thorniest of problems. She is a pleasure to work with.
Experience
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Great Place To Work US
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United States
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Business Consulting and Services
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200 - 300 Employee
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Content Director
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Jan 2022 - Present
• Create & oversee thought leadership content strategy for the brand • Write about the workplace for Fortune.com • Host of “Better” podcast from Great Place To Work, increasing downloads by 540% in first four months • Increased earned media placements to record high in first year • Create & oversee thought leadership content strategy for the brand • Write about the workplace for Fortune.com • Host of “Better” podcast from Great Place To Work, increasing downloads by 540% in first four months • Increased earned media placements to record high in first year
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Ragan Communications and PR Daily
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President of Editorial
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Mar 2015 - Jan 2022
Develop content strategy for Ragan.com and PR Daily.com, leaders the communications & PR industry, attracting 600,000+ monthly global visitors. I also:• Produce editorial, which includes articles, white papers, case studies, newsletters, daily digital news feeds, and content marketing to increase engagement, readership and traffic year after year.• Manage team of in-house writers and freelance journalists. • Develop content exclusively for C-suite executives that is timely and forward-thinking, ranging from weekly insights to quarterly in-depth reports.• Direct content strategy for $1 million-plus content studio division, determining the most effective content to exceed client deliverables.• Create content for lead generation to increase awareness and revenue.• Lead strategic editorial planning around new product development to drive growth.• Organize and moderate roundtable discussions on timely and trending topics.• Collaborate with marketing and social media teams to develop strategies that amplify content. • Launched Workplace Wellness product, crafted the content strategy and developed corresponding website. Show less
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Managing Editor
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2007 - Mar 2015
• Created transition strategy from print to digital, resulting in the No. 1 website for corporate communications, Ragan.com; and launched, PR Daily, to be No. 1 in PR.• Led website redesign team involving IT and design, played key role in content and strategy.• Oversaw content for Ragan.com and the daily digital news feed, which included writing and editing, managing freelance and in-house writers, curating content, and analyzing Google Analytics to track topics of interest to increase engagement. Show less
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Staff Writer
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Oct 2000 - 2007
I reported on the PR and corporate communications industry for print and digital publications. I also programmed the annual PR conference and assited the events team in booking speakers.
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Stagnito Communications
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Book and Periodical Publishing
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1 - 100 Employee
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Features Reporter, Candy Industry magazine
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Sep 1997 - Oct 2000
As the magazine’s feature writer, I wrote in-depth profiles on leaders in the confectionery industry. I traveled the country and the world (as far as Beirut, Lebanon) in search of the best stories. My front-page feature on Just Born landed me on CNN. As the magazine’s feature writer, I wrote in-depth profiles on leaders in the confectionery industry. I traveled the country and the world (as far as Beirut, Lebanon) in search of the best stories. My front-page feature on Just Born landed me on CNN.
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The Delaware Gazette Co.
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Columbus, Ohio Area
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News Reporter, The Sunbury Times
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Aug 1996 - Jul 1997
I was the lead staff reporter covering local news and human-interest stories. I was the lead staff reporter covering local news and human-interest stories.
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Atlanta Journal-Constitution
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Newspaper Publishing
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500 - 600 Employee
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Reporter Intern
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Jun 1996 - Aug 1996
I researched, fact-checked, attend events, and assisted staff reporters to do their jobs as efficiently as possible during the Olympics. I researched, fact-checked, attend events, and assisted staff reporters to do their jobs as efficiently as possible during the Olympics.
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Columbus Dispatch
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United States
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Newspaper Publishing
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1 - 100 Employee
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News Desk Intern
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Jun 1995 - Aug 1995
I wrote daily news articles for the city desk, including an in-depth feature on teen suicide, which landed on the newspaper's front page. I wrote daily news articles for the city desk, including an in-depth feature on teen suicide, which landed on the newspaper's front page.
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Community
