Experience

REDLINE Paris

• France
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Merchandise Buyer

  • Oct 2022 - Present

  Conducted market research and analyzed trends to identify new product opportunities and maximize profitability. Plan and execute BtoB/ BtoC marketing campaigns and promotions.Negotiated with suppliers to ensure competitive pricing and favorable terms.Managed packaging/products inventory levels to optimize sales and minimize excess stock to inform future buying.Supervise on all social media and execute 360° planing to increase engagement rate.

• Marketing Associate

  • Apr 2022 - Oct 2022

  Conduct research to identify new opportunities and analyze consumer behavior data.Create reports on marketing and sales metrics and organize promotional events.Coordinate with the marketing, design and content teams to create advertising material.Supervise on all social media accounts and monitor competitors’ marketing activities.



Boston University AdLab

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Sep 2021 - Dec 2021

  Contributed to the development of client presentations and proposals, collaborating with senior strategists and account managers. Assisted in the creation and execution of marketing campaigns, from ideation to implementation. Analyzed data and provided insights to inform ongoing campaign optimization and performance reporting. Conducted industry research and identified emerging trends to inform future business opportunities. Contributed to the development of client presentations and proposals, collaborating with senior strategists and account managers. Assisted in the creation and execution of marketing campaigns, from ideation to implementation. Analyzed data and provided insights to inform ongoing campaign optimization and performance reporting. Conducted industry research and identified emerging trends to inform future business opportunities.



K-Concepts Communications Consultants Co., Ltd.

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relation Consultant Assistant

  • Sep 2020 - May 2021

  Initiated and managed paid social media ads and influencer partnerships for various clients, including Coca Cola, booking.com, Gap, Le Labo, and ECCO. Conducted research to support PR planning and strategy development. Organized and executed PR photo shoots, distributed content, and tracked media coverage and PR metrics. Assisted with research and compiled materials and data for client presentations as requested. Prepared reports analyzing achieved KPIs and future planning for clients. Collaborated with cross-functional teams, including account managers and creative teams, to ensure seamless execution of client campaigns. Show less



TVBS

• Taiwan
• Media Production
• 100 - 200 Employee

• Marketing Intern

  • Jul 2020 - Sep 2020

  Conducted research and analyzed different media platforms to develop a comprehensive social media marketing plan. Initiated and executed a series of marketing campaign strategies across YouTube, Instagram, and TVBS application. Collaborated with cross-functional teams to facilitate press conferences and advertisement shootings, ensuring seamless execution of marketing initiatives. Monitored and reported on social media and campaign performance, analyzing data to inform future campaign optimization and strategy development. Show less