Rotimi Omosheyin, MBA

Co Founder & Cultural Sr. Advisor at Breakr
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(386) 825-5501

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Experience

    • Technology, Information and Internet
    • Co Founder & Cultural Sr. Advisor
      • Aug 2023 - Present

      Chicago, Illinois, United States

    • Co- Founder | Strategic Partnerships at Breakr
      • Nov 2019 - Sep 2023

      Chicago, Illinois, United States

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager Vending & Micro-Markets
      • Jan 2018 - Present

      Chicago, IL • Introduced Tyson Line to the Vending Micro-Market channel; worked with retail product managers to identify items that fit, worked with BUs & pricing managers to acquire adequate trade, worked with distributors to gain slotting and assisted in developing go to market strategy for launches • Managed the Central Region of the US including 16 broker partners; grew 10% with a plan of 8% in 2018 • Developed and used tool at my disposal to expose white space opportunities on… Show more • Introduced Tyson Line to the Vending Micro-Market channel; worked with retail product managers to identify items that fit, worked with BUs & pricing managers to acquire adequate trade, worked with distributors to gain slotting and assisted in developing go to market strategy for launches • Managed the Central Region of the US including 16 broker partners; grew 10% with a plan of 8% in 2018 • Developed and used tool at my disposal to expose white space opportunities on customers menus and growth opportunities to grow business • Analyzed Operator’s business using sales data, assortment information and regional trends to recommend products, programs and develop menus that stimulated top line growth

    • Sales Lead 7-Eleven
      • Jan 2017 - Dec 2017

      • Successfully Managed Tyson’s relationship in its entirety; All touch points including product managers, product developers, purchasing, Quality Assurance and Logistics • Managed broker partners in Texas and Oklahoma and exceeded 7% sales plan fiscal year 2017 • Lead the development and launch of two different National Product Launches at 7-11; Chicken Dipper & Whole Muscle Homestyle Filet • Managed internal resources including Tyson R&D, Business Units… Show more • Successfully Managed Tyson’s relationship in its entirety; All touch points including product managers, product developers, purchasing, Quality Assurance and Logistics • Managed broker partners in Texas and Oklahoma and exceeded 7% sales plan fiscal year 2017 • Lead the development and launch of two different National Product Launches at 7-11; Chicken Dipper & Whole Muscle Homestyle Filet • Managed internal resources including Tyson R&D, Business Units, Quality Assurance, Marketing, Chefs & Production Planning to effectively grow 7-Eleven’s business through problem solving, product improvement, new product development & launches

    • Commercial Sales Development Trainee II
      • Jan 2015 - Dec 2016

      • Analyzed Urner Barry, various protein market reports and current events to present protein market outlooks to cruise line customers semi-annually • Analyzed customer menus, profiles, restaurant segment trends in order to make data driven product pitches to customers • Orchestrated Direct-To-Park Delivery Program with Sea World; Negotiated poultry program which resulted in 300% growth of Sea World poultry business • Managed cruise line business and contracts, while identifying… Show more • Analyzed Urner Barry, various protein market reports and current events to present protein market outlooks to cruise line customers semi-annually • Analyzed customer menus, profiles, restaurant segment trends in order to make data driven product pitches to customers • Orchestrated Direct-To-Park Delivery Program with Sea World; Negotiated poultry program which resulted in 300% growth of Sea World poultry business • Managed cruise line business and contracts, while identifying additional growth opportunities through aligning excess supply in different BUs with customer needs; Spot Buy Opportunities • Analyzed customers’ business and needs and pitched products from the Tyson portfolio with features that increased operational efficiency, would stimulate growth in sales or create cost savings; Managed broker partners • Defended and grew business while growing through product shortages and quality issues

    • Sales associate Development Program
      • Jan 2014 - Jan 2015

      Springdale, AR •Administered and maintained assigned business information tools and site security to help achieve Tyson business and sales-support objectives •Uploaded Shipment Data and Compound Annualized Growth Rate Reports to the Tyson Playbook on a weekly basis •Corresponded to the Business Units and Broker Partners disseminating relevant sales information on a weekly basis •Verified Sales Discovery System data weekly •Generated and Analyzed Sales Playbook Report to report… Show more •Administered and maintained assigned business information tools and site security to help achieve Tyson business and sales-support objectives •Uploaded Shipment Data and Compound Annualized Growth Rate Reports to the Tyson Playbook on a weekly basis •Corresponded to the Business Units and Broker Partners disseminating relevant sales information on a weekly basis •Verified Sales Discovery System data weekly •Generated and Analyzed Sales Playbook Report to report sales data to Tyson’s various sales teams •Supported the annual sales planning process in strategically planning the roll out of new products based on seasonality and consumer demographics •Assisted the Wal-Mart Insights Team with modular designs during modular season using ProSpace JDA Space Planning

    • COO/Co- Founder
      • Jan 2012 - Jan 2013

      Tallahassee, Florida • Brokered deals that generated more than $250,000 in gross revenue within the first year of operation • Formulate deals and contracts between business partners and venues hosting various events • Contracted by Mainstream Media Group for a one year of promotion for Potbelly’s Night Club, Sidebar Theater and The Crêpe vine • Plan, execute, and market multiple concerts and project release parties highlighting some of the biggest names in the music industry •… Show more • Brokered deals that generated more than $250,000 in gross revenue within the first year of operation • Formulate deals and contracts between business partners and venues hosting various events • Contracted by Mainstream Media Group for a one year of promotion for Potbelly’s Night Club, Sidebar Theater and The Crêpe vine • Plan, execute, and market multiple concerts and project release parties highlighting some of the biggest names in the music industry • Created and implemented an integrated marketing campaign for FAMU’s 125th Anniversary Homecoming Concert • Promoted and advertised local Warner Brothers and Rainforest Films movie releases • Solicited venture capitalist and sponsors bringing in more than $100,000 in revenue • Completed steps to properly structure Lavish Entertainment Group LLC • Managed a team of 20+ employees in creating and implementing various marketing campaigns Show less

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Pharmaceutical Sales Representative Intern
      • May 2012 - Aug 2012

      Chicago, IL •Serviced existing accounts, obtained orders, and established new accounts; Strategically planned and executed several formal presentations for doctors, nurse practitioners, and pharmacists. •Completed a curriculum of endocrinology, the diabetes disease state, insurance formulary and professional selling training courses; Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal… Show more •Serviced existing accounts, obtained orders, and established new accounts; Strategically planned and executed several formal presentations for doctors, nurse practitioners, and pharmacists. •Completed a curriculum of endocrinology, the diabetes disease state, insurance formulary and professional selling training courses; Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks. •Distributed medical and insurance formulary information on various pharmaceuticals to a myriad of health care providers •Monitored competition by gathering current marketplace information on pricing, products, new products, delivery. schedules, merchandising techniques; Resolved customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management. Show less

Education

  • Florida A&M University
    Master of Business Administration (MBA), Business Administration and Management, General
    2008 - 2013

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