Owner - Operator - Freelancer

• Sep 2017 - Present

Co-Owner & Chief Creative Officer

• Jan 2022 - Present

Rentable photography studio designed by photographers, for photographers located in downtown Bay City, Michigan. Rentable photography studio designed by photographers, for photographers located in downtown Bay City, Michigan.

Owner - Photographer

• Sep 2021 - Present

Co-Owner & Chief Creative Officer (CCO)

• Jan 2021 - Present

Emerge is a subscription based business hub geared towards new and emerging entrepreneurs. The core of this business hub is a collection of videos on various business topics. Emerge is a subscription based business hub geared towards new and emerging entrepreneurs. The core of this business hub is a collection of videos on various business topics.

Stock Photographer

• Sep 2021 - Present

Stock photography contributor with a niche focus in travel, landscape and nature photography. Stock photography contributor with a niche focus in travel, landscape and nature photography.

Stock Photographer

• Sep 2021 - Present

Stock photography contributor with a niche focus in travel, landscape and nature photography. Stock photography contributor with a niche focus in travel, landscape and nature photography.

Marketing Manager

• Jul 2020 - Jul 2021

• 99.92% Increase in Website Visits• 90.70% Increase in Leads• 27.53% Email Open Rate, 11.29% Email Click Rate, 43%, Email Click-to-Open Rate• Create the marketing plan, objectives and budget for the Marketing department• Project management, editing and creation of promotional materials• Research, coordinate and attend trade shows as needed• Oversee and guide all social media efforts• Point of contact for media relations, advertising, and outside agencies and vendors• Manage website content and analytics• Manage and train marketing staff• Consult on product names, labels, product design and new product development

Travel Marketing Manager

• Jan 2019 - Apr 2020

• 12.4 million campaign impressions in 2019• Maintained an average of 8th highest outbound site from Pure Michigan out of 195 partners • Achieved an average of 526 monthly outbound clicks on Pure Michigan Campaigns• Was responsible for a $1.2M budget• Lead all Go Great Lakes Bay leisure travel marketing efforts• Lead Go Great COVID-19 Community Resources Efforts: https://bit.ly/2XSFyGM• Designed and created new hotel travel packages, including Frontline Worker COVID-19 Rates• Designed and hosted Go Great Lakes Bay Podcast: https://bit.ly/2VnLd64• Wrote scripts for radio and television commercial spots, ex: https://bit.ly/34WIgwv• Launched Go Great Brand Ambassador Program to partner with local influencers and travel writers to promote the region: https://bit.ly/3brVJiq• Collaborated to develop and execute annual marketing plan• Administered and managed all radio, television, print and outdoor marketing and advertising• Collaborated on all Public Relation opportunities related to leisure travel market• Researched and implemented targeted campaigns and marketing efforts to reach niche markets• Developed new innovative leisure travel incentive programs

Travel Expert

• Nov 2018 - Jan 2019

• Provided travelers with recommendations for recreational actives available in Midland, Bay, and Saginaw Counties. • Assisted in the development of strategic ways to market the Great Lakes Bay Region. • Assisted Office Manager in other duties as assigned

Director of Social Media & Marketing

• May 2018 - Apr 2019

Sales & Marketing Coordinator

• Oct 2017 - Oct 2018

• Hilton Social Media Champion• Designed internal and external marketing pieces such as recruitment material, flyers, and menus.• Updated corporate website and outside directories with current menus, fact sheets, and photography.• Developed a social media budget, editorial calendar, and strategy to increase reach and engagement.• Scheduled daily social media posts, track campaigns, analyze post campaign results, make corrective changes as needed.• Completed weekly Diggin' Downtown interviews on Facebook Live to draw awareness to the growing community, and attract tourist business. • 73.40% social media reach increase compared to 2017• 339.80% social media click increase compared to 2017• 79.03% current social media engagement rate compared to 2017 total• Increased social media following by 1,031 users, an 82.68% increase• Responded to both negative and positive reviews within 24 hours.• Booked meetings of 25 or less, as well as last minute conference center add ons which contribute to the catering team goal.• Coordinated FAM tours for potential clients and groups to display and sell what our downtown location has to offer.• Active Vice President Role with the CARE committee, designed to create a rewarding experience for guests, employees, and our community.• 33% gain of new customers for yearly Easter Brunch due to social media marketing strategy.

Halfshaft and HPS Rebill Coordinator

• Jan 2015 - Nov 2015

Halfshafts Engineering College Co-op

• Sep 2014 - Nov 2015

Process Engineering Administration

• Dec 2012 - Sep 2014

Merchandise - Epcot

• Jan 2011 - May 2011