Rotem Sorek

Managing Director at Virusight Diagnostic
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Contact Information
Location
Ramat HaSharon, Tel Aviv District, Israel, IL
Languages
  • Hebrew, English, Spanish Native or bilingual proficiency

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Experience

    • Israel
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Managing Director
      • 2020 - Present

      ➺ 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: establish and build an organization from scratch, up to 20 people in, Israel, and reporting to local and global management; manage logistics and work with worldwide distributors. ➺ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: create, shape and implement the company’s business vision achieving sustainable growth. ➺ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: scout for new opportunities, engage new leads, initiate meetings, and create new business partnerships. ➺ 𝐏&𝐋 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: craft financial plans, manage budgets for each new cycle and follow up on budget vs. actual. ➺ 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧: worked with external consultants and regulatory firms and successfully obtained the CE Mark for the product (IVDR); ongoing work with regulators in various countries. ➺ 𝐋𝐞𝐠𝐚𝐥: authorized signatory on behalf of the local legal entity. ➺ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: initiate contacts and create partnerships with governments and regulators as well as distributors and business partners. ➺ 𝐓𝐞𝐚𝐦 & 𝐦𝐚𝐭𝐫𝐢𝐱 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: recruiting and manage all local multidisciplinary employees, including AI/ML teams, developer teams, finance, HR, marketing, and others. ➺ 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭: created alliances with 43 business partners worldwide and led 43 pilots in 43 countries brining in revenue. Kick started the validation process for alliances to become distributors to achieve commercialization (paying customers). Show less

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Freelancer + Relocation
      • 2017 - 2020
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director, Business Line Management, Strategy & Innovation, LATAM (based in Mexico City, Mexico)
      • 2010 - 2013

      ➺ Developed and implemented business plans and strategy for the LATAM region, resulting in sales of $200M and increase of Mexico market share from 25% to 50% and above.➺ Negotiated with regional HQs of leading multinational enterprise accounts. ➺ Drove new initiatives and business opportunities for the NOLA region, including partnerships with 3rd parties.➺ Collaborated with Country GMs, acquired in-depth understanding of local needs to enhance local value propositions partnering with local teams.➺ Worked cross-functionally with the US teams, bringing added value to the LATAM region.➺ Member of the LATAM BOD. Show less

    • Sales Director, Mexico
      • 2008 - 2010

      ➺ Recruited, managed and motivated a local sales team in Mexico.➺ Built sales plans, set targets for the local team in line with Regional Management.➺ Exceeded sales targets in a highly competitive market with a higher conversion rate than the competition.

    • Regional Sales and Marketing Director, LATAM (based in Santiago, Chile)
      • 2005 - 2008

      ➺ Negotiated and closed regional contracts accounting to a significant part of the LATAM revenue. ➺ Supported the sales teams in LATAM countries; was responsible for an offshore sales administration team.

    • Israel Country Manager & Global Key Account Manager
      • 2002 - 2005

      ➺ Built a 3-year strategic plan for Israel based on Europe’s key targets.➺ Managed local operations, lobbied with various authorities and organizations, and liaised with GMs of leading local multinational pharma companies.

    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Risk and Opportunities & Pre-Marketing Manager (based in Barcelon)
      • 2001 - 2002
    • Product Manager and Key Account Executive
      • 1998 - 2001
    • Ecuador
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Medical Representative and Product Specialist
      • 1997 - 1998

Education

  • Tel-Aviv University - Lahav Executive Education
    Directors and Senior Executives, Business Administration and Management, General
    2020 - 2021
  • Ben-Gurion University of the Negev
    Master of Business Administration - MBA, Marketing and Strategy
  • Tel Aviv University
    B.Sc., Chemistry
    1993 - 1996
  • Bar-Ilan University
    Part time lecturer at MBA program
  • Le Cordon Bleu Mexico
    Grand Diplome de Cuisine et de Patisserie, French cooking and baking

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