Experience

Aon-COFCO Insurance Brokers Co., Ltd.

• China
• Insurance
• 100 - 200 Employee

• Marketing Account Executive

  • Mar 2021 - Present

  Marketing Communication:1. In charge of new media content writing and marketing;2. Responsible for supporting and communicating marketing events based on annual marketing strategy;3. Monitor the market and competitors to maintain market proactivity and sensitivity;4. Manage collaborations with vendors regularly to support business development;Client Communication: 1. Support all client communication projects in East China, including meetings, design, and content marketing；2. Responsible for planning and designing integrated communication projects for clients in East China;3. Support packaging and marketing employee communication project as a standard offer to the East China market.



PRLab at Boston University

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Executive

  • Jan 2020 - May 2020

  Account Executive for Ballroom in Boston• Drafted and finalized the PR plan to align expected outcomes with the client• Led weekly client and team meeting; emailed weekly activity report to update status and timeline• Researched on media outlets for outreach; generated media lists for the client; compiled a list of wedding vendors for potential collaboration• Produced client materials, including blogs, social media poster, and social media posts



RF Thunder

• China
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Executive

  • May 2019 - Aug 2019

  Assistant Account Executive for SU:M37, a Korean beauty brand under the LG company • Tracked weekly clipping report to manage client’s online and offline coverage; drafted monthly and mid-year reports• Drafted monthly news releases regarding new product launch to promote the brand• Pitched to the press regularly and wrote gift cards for magazine editors to maintain media relations• Researched on spokesperson’s online presence and potential lifestyle bloggers to work with in order to develop PR plans; Brainstormed PR plans for promoting Lunar New Year limited edition collection



K&H Comms

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Fashion PR Intern

  • May 2018 - Jul 2018

  • Corresponded with the fashion press regarding clients’ shoots and samples to ensure effective communication• Organized send-outs, responded to call-ins, and issued call-backs for fashion press to keep track of clients’ samples



Boston Scientific

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• PR Intern

  • Jun 2017 - Jul 2017

  • Planned the 20th-anniversary town hall meeting, including filming video clips to promote corporate image• Proofread bilingual annual report to identify translation errors• Wrote newsletters and announcements to ensure effective communication within the corporation• Ensured the overall project completion by monitoring outsourced PR agencies’ progress